Tata Salt
Encyclopedia
Tata Salt was launched in 1983 by Tata Chemicals
as India's first packaged iodised salt
brand.
The brand is now the biggest packaged salt brand in India
, with a market share of 17%.
, Captain Cook, i-shakti
, Nirma Shudh and Aashirvaad
.
Produced on the western tip of India in the town of Mithapur
, Tata Salt reaches around 3.75 Crore Households in India according to the IMRB Household Panel. Economic Times Brand Equity
ranked Tata Salt as the "Most Trusted Food Brand" and seventh "Most Trusted Brand" overall in its 2009 "Most Trusted Brands" survey. Tata Salt has been ranked the most trusted food brand five times since 2004.
Tata Chemicals
Tata Chemicals Ltd is a Tata Group Company based in Mumbai. The company is one of the largest chemical companies in India with significant operations in India and Africa.-Plant locations:*Mithapur *Babrala *Nanded...
as India's first packaged iodised salt
Iodised salt
Iodised salt is table salt mixed with a minute amount of various iodine-containing salts. The ingestion of iodide prevents iodine deficiency. Worldwide, iodine deficiency affects about two billion people and is the leading preventable cause of mental retardation. It also causes thyroid gland...
brand.
The brand is now the biggest packaged salt brand in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
, with a market share of 17%.
The Indian Salt Market
The market for packaged iodized salt in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include AnnapurnaAnnapurna
Annapurna is a section of the Himalayas in north-central Nepal that includes Annapurna I, thirteen additional peaks over and 16 more over ....
, Captain Cook, i-shakti
I-shakti
I-Shakti was launched in 2006 by Tata Chemicals to satisfy the iodised salt needs of the Indian masses.The brand is now the second biggest packaged salt brand in India, with a market share of around 6%.-The Indian Salt Market:...
, Nirma Shudh and Aashirvaad
Aashirvaad
Aashirvaad is a brand of staple food and kitchen ingredients owned by ITC Ltd.. The Aashirvaad range of products include Atta, Salt, Spices and Instant mixes.-Atta:...
.
Product
Tata Salt is amongst the few vacuum evaporated brands on the market. The brand is currently packaged in 500g, 1 kg and 2 kg sizes with the 1 kg size being the most popular. The 1 kg pack retails for Rs.14 MRP.Produced on the western tip of India in the town of Mithapur
Mithapur
Mithapur, Gujarat is a census town in Jamnagar district in the Indian state of Gujarat.Mithapur in various languages:In Gujarati - મીઠાપુરIn Hindi - मीठापुरIn English - MithapurIn Marathi - मिथापूरIn Urdu - مٹھپرIn Tamil - மிதபூர்In Bangali - মিঠাপুর...
, Tata Salt reaches around 3.75 Crore Households in India according to the IMRB Household Panel. Economic Times Brand Equity
The Economic Times
The Economic Times is an English-language Indian daily newspaper published by the Bennett, Coleman & Co. Ltd.. The Economic Times was started in 1961. It is the most popular and widely read financial daily in India, read by more than 8 lakh people...
ranked Tata Salt as the "Most Trusted Food Brand" and seventh "Most Trusted Brand" overall in its 2009 "Most Trusted Brands" survey. Tata Salt has been ranked the most trusted food brand five times since 2004.