Tatty Devine
Encyclopedia
Tatty Devine is a brand name for a jewellery
company
based in the East End of London
. Tatty Devine is owned by Rosie Wolfenden and Harriet Vine who started the company 1999. They have two shops in London's Brick Lane
and Covent Garden
. They make acrylic
-based jewellery which is handmade in the UK.
and Spitalfields
market selling leather cuff
s. They then began to make their name from making jewellery from found objects like cake decorations and guitar plectrums. After featuring in Vogue magazine and showing their collections at London Fashion Week
they opened a studio and shop space on London's Brick Lane
, later followed by a shop in Brewer Street, Soho
, which moved to Monmouth Street, Covent Garden
in November 2009.
and Peaches
, and produced tour merchandise for them both. They have also worked with Robots in Disguise, Belgium-based band Cobra Killers and the indie bands Belle & Sebastian
and Camera Obscura
.
They have designed ranges for the Tate
galleries across the UK, Victoria and Albert Museum
, South Bank
and the Baltic Gateshead where Tatty Devine created 'Angel of the North' jewellery for artist Anthony Gormley. Limited pieces have also been made for the artists Mark Pawson and Rob Ryan
,Rob Ryan and Tatty Devine DazedDigital.com and Basso & Brooke
,
Designers Peter Jensen, Ashish, and Basso and Brooke have worked with Tatty Devine on their fashion collections.
The De Young Gallery in San Francisco commissioned Tatty Devine to design a collection of jewellery celebrating British Artists Gilbert & George to coincide with the Gilbert and George
exhibition at the gallery. The pieces are based on well-know Gilbert and George art works and the collection includes Gin Cufflinks and Hope and Fear Brooches and Necklaces.
Tatty Devine also made London Department store Selfridges
' 100th birthday cake which was cut by London Mayor Boris Johnson
.
. It was inspired by the 1970s and pieces regionally around the UK, such as rubix cube bracelets and hair bands.
Welcome to Hotel Tatty in 2003 was Tatty Devine's first clothing range which featured their first collection of perspex jewellery. Its also featured plectrum bracelets which they still sell today, as well as rosette brooches and tape measure belts. A second clothing range Unreal Life followed in the autumn-winter 2003. The collection was showed at Fashion East, an initiative set up Lulu Kennedy. Fashion East was set up in September 2000 as an off-schedule London Fashion Week event. It was set up to provide a springboard for three young designers each year.
In 2004 Tatty Devine created 'Join The Circus which included pieces they still make today including the Horse and Carriage necklace, Trapeze Necklace, and their Dinosaur necklace. Their friend and artist Rob Ryan
screen printed a small selection of clothing with Price Tickets printed on.
In 2005 Tatty Devine experimented with solid silver, enamel, and diamonds in the shapes of plectrums, swallows, and shoes. Nautical pieces featured in the 2006 spring-summer collection with themes of treasure, sea creatures, and compasses. The Intergalatic Hedgerows collection was inspired by outer space, and the great outdoors. Wooden animals, autumn leaves and berries, spacemen, and star constellations featured heavily in the range for autumn-winter 2006/2007.
Colour Me In for spring 2007, was a collection reminiscent of growing up with colour, games, rollercoasters, patchwork and kisses. Dark Stages came out for the autumn-winter of 2007. It featured again circus themes, with tigers and magic, as well as disco elements. Medieval inspiration also featured with Knights in Shinning Armour Necklaces, feather tips, wooden arrows, and plumage.
Movie Mayhem followed Dark Stages with popcorn beads, lolita glasses, and 3D glasses that really work as well as being an accessories. The designers Harriet and Rosie were inspired by giant things which became the inspirations behind Autumns 2008 collection, Attack Of The 50 ft Jewellery. It featured giant zips, ink splats, and pencils.
In 2009 two collections were produced: Leisure Pursuits, which had plimsolls, ping pongs, and telephones all turned into jewellery; later on in the year, Button Up which was inspired by the Pearly Kings and Queens
of East London, where Tatty Devine are based. They worked with the Pearlies and donated A Pound to the Pearlies for every pearly man brooch and necklace sold. Sundae Best is Tatty Devine's spring-summer 2010 collection, which features fans, doily hearts, cocktail umbrellas, anchors, and bunting.
Jewellery
Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...
company
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...
based in the East End of London
East End of London
The East End of London, also known simply as the East End, is the area of London, England, United Kingdom, east of the medieval walled City of London and north of the River Thames. Although not defined by universally accepted formal boundaries, the River Lea can be considered another boundary...
. Tatty Devine is owned by Rosie Wolfenden and Harriet Vine who started the company 1999. They have two shops in London's Brick Lane
Brick Lane
Brick Lane is a street in the London Borough of Tower Hamlets, in the East End of London. It runs from Swanfield Street in the northern part of Bethnal Green, crosses Bethnal Green Road, passes through Spitalfields and is linked to Whitechapel High Street to the south by the short stretch of...
and Covent Garden
Covent Garden
Covent Garden is a district in London on the eastern fringes of the West End, between St. Martin's Lane and Drury Lane. It is associated with the former fruit and vegetable market in the central square, now a popular shopping and tourist site, and the Royal Opera House, which is also known as...
. They make acrylic
Acrylic glass
Poly is a transparent thermoplastic, often used as a light or shatter-resistant alternative to glass. It is sometimes called acrylic glass. Chemically, it is the synthetic polymer of methyl methacrylate...
-based jewellery which is handmade in the UK.
History
Tatty Devine started out in London's PortobelloPortobello Road
Portobello Road is a street in the Notting Hill district of The Royal Borough of Kensington and Chelsea in west London, England. It runs almost the length of Notting Hill from south to north, roughly parallel with Ladbroke Grove. On Saturdays it is home to Portobello Road Market, one of London's...
and Spitalfields
Spitalfields
Spitalfields is a former parish in the borough of Tower Hamlets, in the East End of London, near to Liverpool Street station and Brick Lane. The area straddles Commercial Street and is home to many markets, including the historic Old Spitalfields Market, founded in the 17th century, Sunday...
market selling leather cuff
Cuff
A cuff is an extra layer of fabric at the lower edge of the sleeve of a garment covering the arms. In US usage the word may also refer to the end of the leg of a pair of trousers...
s. They then began to make their name from making jewellery from found objects like cake decorations and guitar plectrums. After featuring in Vogue magazine and showing their collections at London Fashion Week
London Fashion Week
London Fashion Week is an apparel trade show held in London, England twice each year, in February and September. It is one of the "Big Four" fashion weeks, along with New York Fashion Week, Milan Fashion Week and Paris Fashion Week.-Organization:...
they opened a studio and shop space on London's Brick Lane
Brick Lane
Brick Lane is a street in the London Borough of Tower Hamlets, in the East End of London. It runs from Swanfield Street in the northern part of Bethnal Green, crosses Bethnal Green Road, passes through Spitalfields and is linked to Whitechapel High Street to the south by the short stretch of...
, later followed by a shop in Brewer Street, Soho
Soho
Soho is an area of the City of Westminster and part of the West End of London. Long established as an entertainment district, for much of the 20th century Soho had a reputation for sex shops as well as night life and film industry. Since the early 1980s, the area has undergone considerable...
, which moved to Monmouth Street, Covent Garden
Covent Garden
Covent Garden is a district in London on the eastern fringes of the West End, between St. Martin's Lane and Drury Lane. It is associated with the former fruit and vegetable market in the central square, now a popular shopping and tourist site, and the Royal Opera House, which is also known as...
in November 2009.
Collaborations
Tatty Devine have collaborated with musicians such as Berlin electr group Chicks on SpeedChicks on Speed
Chicks on Speed is a multi-national musical ensemble, formed in Munich in 1997, when members Melissa Logan, Kiki Moorse and Alex Murray-Leslie met at the Academy of Fine Arts....
and Peaches
Peaches (musician)
Merrill Beth Nisker , better known by her stage name Peaches, is a Canadian electronic musician and performance artist who lives in Berlin, Germany. Her songs are noted for disregarding traditional gender norms and their use of sexually explicit lyrics...
, and produced tour merchandise for them both. They have also worked with Robots in Disguise, Belgium-based band Cobra Killers and the indie bands Belle & Sebastian
Belle & Sebastian
Belle and Sebastian are an indie pop band formed in Glasgow in January 1996. Belle and Sebastian are often compared with influential indie bands such as The Smiths, as well as classic acts such as Love, Bob Dylan and Nick Drake. The name Belle & Sebastian comes from Belle et Sébastien, a 1965...
and Camera Obscura
Camera obscura
The camera obscura is an optical device that projects an image of its surroundings on a screen. It is used in drawing and for entertainment, and was one of the inventions that led to photography. The device consists of a box or room with a hole in one side...
.
They have designed ranges for the Tate
Tate
-Places:*Tate, Georgia, a town in the United States*Tate County, Mississippi, a county in the United States*Táté, the Hungarian name for Totoi village, Sântimbru Commune, Alba County, Romania*Tate, Filipino word for States...
galleries across the UK, Victoria and Albert Museum
Victoria and Albert Museum
The Victoria and Albert Museum , set in the Brompton district of The Royal Borough of Kensington and Chelsea, London, England, is the world's largest museum of decorative arts and design, housing a permanent collection of over 4.5 million objects...
, South Bank
South Bank
South Bank is an area of London, England located immediately adjacent to the south side of the River Thames. It forms a long and narrow section of riverside development that is within the London Borough of Lambeth to the border with the London Borough of Southwark and was formerly simply known as...
and the Baltic Gateshead where Tatty Devine created 'Angel of the North' jewellery for artist Anthony Gormley. Limited pieces have also been made for the artists Mark Pawson and Rob Ryan
Rob Ryan (artist)
Rob Ryan is a British visual artist who specialises in papercutting and screen-printing. He is now most famous for his detailed paper cut outs.His artwork has featured in Vogue, and he has collaborated with fashion designer Paul Smith...
,Rob Ryan and Tatty Devine DazedDigital.com and Basso & Brooke
Basso & Brooke
Basso & Brooke is a fashion label formed by Bruno Basso and Christopher Brooke .Bruno Basso was born in Santos, São Paulo, Brazil...
,
Designers Peter Jensen, Ashish, and Basso and Brooke have worked with Tatty Devine on their fashion collections.
The De Young Gallery in San Francisco commissioned Tatty Devine to design a collection of jewellery celebrating British Artists Gilbert & George to coincide with the Gilbert and George
Gilbert and George
Gilbert & George are two artists who work together as a collaborative duo. Gilbert Proesch and George Passmore have become famous for their distinctive, highly formal appearance and manner and their brightly coloured graphic-style photo-based artworks.-Early life:Gilbert Proesch was...
exhibition at the gallery. The pieces are based on well-know Gilbert and George art works and the collection includes Gin Cufflinks and Hope and Fear Brooches and Necklaces.
Tatty Devine also made London Department store Selfridges
Selfridges
Selfridges, AKA Selfridges & Co, is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK and was opened on 15 March 1909.More recently, three other stores have been...
' 100th birthday cake which was cut by London Mayor Boris Johnson
Boris Johnson
Alexander Boris de Pfeffel Johnson is a British journalist and Conservative Party politician, who has been the elected Mayor of London since 2008...
.
Collections
Tatty Devine produces two collections a year as well as a 'Best Of' collection, which features pieces from previous years. Their first collection was called Come Dancing which was a range of charm belts inspired by equestrian activities. The first major collection was called Wish You Were Here which was shown at London fashion weekFashion Week
A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know...
. It was inspired by the 1970s and pieces regionally around the UK, such as rubix cube bracelets and hair bands.
Welcome to Hotel Tatty in 2003 was Tatty Devine's first clothing range which featured their first collection of perspex jewellery. Its also featured plectrum bracelets which they still sell today, as well as rosette brooches and tape measure belts. A second clothing range Unreal Life followed in the autumn-winter 2003. The collection was showed at Fashion East, an initiative set up Lulu Kennedy. Fashion East was set up in September 2000 as an off-schedule London Fashion Week event. It was set up to provide a springboard for three young designers each year.
In 2004 Tatty Devine created 'Join The Circus which included pieces they still make today including the Horse and Carriage necklace, Trapeze Necklace, and their Dinosaur necklace. Their friend and artist Rob Ryan
Rob Ryan
Rob Ryan is the defensive coordinator for the Dallas Cowboys of the National Football League. He is the son of former defensive coordinator and head coach Buddy Ryan and the twin brother of current head coach of the New York Jets, Rex Ryan.-Early life:When his parents, Doris and Buddy Ryan,...
screen printed a small selection of clothing with Price Tickets printed on.
In 2005 Tatty Devine experimented with solid silver, enamel, and diamonds in the shapes of plectrums, swallows, and shoes. Nautical pieces featured in the 2006 spring-summer collection with themes of treasure, sea creatures, and compasses. The Intergalatic Hedgerows collection was inspired by outer space, and the great outdoors. Wooden animals, autumn leaves and berries, spacemen, and star constellations featured heavily in the range for autumn-winter 2006/2007.
Colour Me In for spring 2007, was a collection reminiscent of growing up with colour, games, rollercoasters, patchwork and kisses. Dark Stages came out for the autumn-winter of 2007. It featured again circus themes, with tigers and magic, as well as disco elements. Medieval inspiration also featured with Knights in Shinning Armour Necklaces, feather tips, wooden arrows, and plumage.
Movie Mayhem followed Dark Stages with popcorn beads, lolita glasses, and 3D glasses that really work as well as being an accessories. The designers Harriet and Rosie were inspired by giant things which became the inspirations behind Autumns 2008 collection, Attack Of The 50 ft Jewellery. It featured giant zips, ink splats, and pencils.
In 2009 two collections were produced: Leisure Pursuits, which had plimsolls, ping pongs, and telephones all turned into jewellery; later on in the year, Button Up which was inspired by the Pearly Kings and Queens
Pearly Kings and Queens
Pearly Kings and Queens, known as pearlies, are an organised charitable tradition of working class culture in London, England.The practice of wearing clothes decorated with pearl buttons originated in the 19th century. It is first associated with Henry Croft, an orphan street sweeper who collected...
of East London, where Tatty Devine are based. They worked with the Pearlies and donated A Pound to the Pearlies for every pearly man brooch and necklace sold. Sundae Best is Tatty Devine's spring-summer 2010 collection, which features fans, doily hearts, cocktail umbrellas, anchors, and bunting.