Teekampagne
Encyclopedia
Teekampagne is the largest mail order tea business in Germany and the world’s largest importer of Darjeeling
loose tea.
Teekampagne was founded in 1985 by Günter Faltin
, entrepreneur and professor of entrepreneurship at the Freie Universität Berlin
. The company’s business model saves costs on storage, transportation and packaging: it imports directly from India, limits itself to one product (Darjeeling tea), subjects that product to stringent tests for quality, and sells in large packages.
The Teekampagne does business in Japan as Teeidee and in the United States as Boston Tea Campaign.
Darjeeling tea
Darjeeling tea is a black tea from the Darjeeling region in West Bengal, India. When properly brewed, it yields a thin-bodied, light-colored infusion with a floral aroma...
loose tea.
Teekampagne was founded in 1985 by Günter Faltin
Günter Faltin
Günter Faltin is a German economist and entrepreneur.-Academic career:Faltin graduated with a Dr. rer.soc. from the University of Konstanz . His doctoral thesis investigates Milton Friedman's theory of consumer behavior...
, entrepreneur and professor of entrepreneurship at the Freie Universität Berlin
Free University of Berlin
Freie Universität Berlin is one of the leading and most prestigious research universities in Germany and continental Europe. It distinguishes itself through its modern and international character. It is the largest of the four universities in Berlin. Research at the university is focused on the...
. The company’s business model saves costs on storage, transportation and packaging: it imports directly from India, limits itself to one product (Darjeeling tea), subjects that product to stringent tests for quality, and sells in large packages.
The Teekampagne does business in Japan as Teeidee and in the United States as Boston Tea Campaign.