Thane Direct
Encyclopedia
Thane Direct is a home shopping television
channel, broadcast in the United Kingdom
on the Sky Digital platform.
Thane Direct mainly promotes and sells its product lines through infomercials geared around a specific product, or range of themed products. As well as compelling viewers to order products immediately over the phone, the channel heavily promotes its own website, where there is more information on the products featured, as well as other available products for purchase.
Thane Direct is owned and operated by Thane International, which is one of the largest direct response television marketing
companies in the world. Thane Direct is one of seven home shopping television
channels owned by Thane International worldwide.
Thane Direct was removed from Freesat
channel 811 on 26 October 2010, where it had been broadcasting since 1 November 2008. Thane Direct returned to Freesat on channel 811 on 3 November 2010, after completing technical work. The channel was once again removed from Freesat on 1 February 2011.
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
channel, broadcast in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
on the Sky Digital platform.
Thane Direct mainly promotes and sells its product lines through infomercials geared around a specific product, or range of themed products. As well as compelling viewers to order products immediately over the phone, the channel heavily promotes its own website, where there is more information on the products featured, as well as other available products for purchase.
Thane Direct is owned and operated by Thane International, which is one of the largest direct response television marketing
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
companies in the world. Thane Direct is one of seven home shopping television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
channels owned by Thane International worldwide.
Thane Direct was removed from Freesat
Freesat
Freesat is a free-to-air digital satellite television joint venture between the BBC and ITV plc, serving the United Kingdom. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008...
channel 811 on 26 October 2010, where it had been broadcasting since 1 November 2008. Thane Direct returned to Freesat on channel 811 on 3 November 2010, after completing technical work. The channel was once again removed from Freesat on 1 February 2011.