The Advertising Club of New York
Encyclopedia
The Advertising Club of New York, also known as The Ad Club and originally called the Sphinx Club, focuses efforts on advertising
industry self-regulation
, professional training and good fellowship.
began meeting for lunch on a regular basis to share ideas on the business that sustained them. They called themselves the Sphinx Club, and in 1906 the growing group incorporated as the Advertising Men's League, ultimately becoming The Advertising Club of New York in 1915.
Most of The Ad Club's early years were spent at the landmark Stanford White
building at 23 Park Avenue, where Ad Club members, including the young Bill Paley, J.C. Penney
, and Bill Bernbach, conducted business in the main dining room over lunch.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
industry self-regulation
Self-policing
Self-policing, a form of self-regulation, is the process whereby an organization is asked, or volunteers, to monitor its own adherence to legal, ethical, or safety standards, rather than have an outside, independent agency such as a governmental entity monitor and enforce those standards.-To the...
, professional training and good fellowship.
Origins
In 1896, a group of eight advertising men in New York CityNew York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
began meeting for lunch on a regular basis to share ideas on the business that sustained them. They called themselves the Sphinx Club, and in 1906 the growing group incorporated as the Advertising Men's League, ultimately becoming The Advertising Club of New York in 1915.
Most of The Ad Club's early years were spent at the landmark Stanford White
Stanford White
Stanford White was an American architect and partner in the architectural firm of McKim, Mead & White, the frontrunner among Beaux-Arts firms. He designed a long series of houses for the rich and the very rich, and various public, institutional, and religious buildings, some of which can be found...
building at 23 Park Avenue, where Ad Club members, including the young Bill Paley, J.C. Penney
J.C. Penney
J. C. Penney Company, Inc. is a chain of American mid-range department stores based in Plano, Texas, a suburb north of Dallas. The company operates 1,107 department stores in all 50 U.S. states and Puerto Rico. JCPenney also operates catalog sales merchant offices nationwide in many...
, and Bill Bernbach, conducted business in the main dining room over lunch.
Initiatives
- 1906: The first formal course in advertising to be offered by an educational institution at New York UniversityNew York UniversityNew York University is a private, nonsectarian research university based in New York City. NYU's main campus is situated in the Greenwich Village section of Manhattan...
(NYU).
- 1911: The first supporter of the "truth in advertisingTruth in AdvertisingTruth in Advertising is a 1997 EP by Negativland. It was released as a teaser for their up-coming album "Dispepsi".-Track listings:# "Truth In Advertising" - 3:17# "Greatest Taste Around" - 2:16# "Taste In Mind" - 1:40-Personnel:...
" program, which remains a hallmark of consumer protectionConsumer protectionConsumer protection laws designed to ensure fair trade competition and the free flow of truthful information in the marketplace. The laws are designed to prevent businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors and may provide additional...
, and formed the first "Vigilance CommitteeVigilance committeeA vigilance committee was a group formed of private citizens to administer law and order where they considered governmental structures to be inadequate. The term is commonly associated with the frontier areas of the American West in the mid-19th century, where groups attacked cattle rustlers and...
", which evolved into today's Better Business BureauBetter Business BureauThe Better Business Bureau , founded in 1912, is a corporation consisting of several private business franchises of local BBB organizations based in the United States and Canada, which work through their parent corporation, the Council of Better Business Bureaus .The Better Business Bureau, through...
.
- 1923: Held the first-ever advertising expositionTrade fairA trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities...
at the 71st Regiment Armory to much acclaim, with an attendance of over 58,000.
- 1949: Founded the Advertising Hall of Fame immortalizing 10 giants of our industry the first year, and many more until it was turned over to the American Advertising FederationAmerican Advertising FederationThe American Advertising Federation , headquartered in Washington, D.C., is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the United States...
in 1973.
- 1964: Founded the International ANDY Awards to recognize creative excellence in advertising and to raise the standards of craftsmanship in industry.
List of presidents
- 2003–Present Gina Grillo, Executive Director
- 2001 - 2003 Robert Mate, VP/Publishing Director, Meredith CorporationMeredith CorporationThe Meredith Corporation is a media conglomerate based in Des Moines, Iowa, USA. The company has two divisions, National Media and Local Media.-History:...
- 1999 - 2001 Carla Loffredo, Sr. Partner/Director, Brand Comm, J. Walter Thompson
- 1998 - 1999 Steven Farella, jordanmcgrathcase & partners
- 1997 - 1998 Joanne Davis, Bozell WorldwideBozell WorldwideBozell is an American full-service public relations and advertising agency headquartered in Omaha, Nebraska, United States, North America. The agency also has a location in Kansas City.-History:...
- 1996 - 1997 R. Jeffrey Petersen, Architectural DigestArchitectural DigestArchitectural Digest is an American monthly magazine. Its principal subject is interior design, not — as the name of the magazine might suggest — architecture more generally. The magazine is published by Condé Nast Publications and was founded in 1920, by the Knapp family, who sold it in 1993...
- 1995 - 1996 Ronald S. Fierman, Warwick Baker O'Neill
- 1994 - 1995 Susan C. Russo, The New York TimesThe New York TimesThe New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
- 1993 - 1994 Wenda Harris Millard, Family CircleFamily CircleFamily Circle is an American women's magazine published 15 times a year by Meredith Corporation. It began publication in 1932 as a magazine distributed at supermarkets such as Piggly Wiggly and Safeway. Cowles Magazines and Broadcasting bought the magazine in 1962. The New York Times Company bought...
- 1991 - 1993 Wilder D. Baker, Warwick, Baker & Fiore
- 1989 - 1991 William F. Marlieb, General Media International
- 1987 - 1989 Richard D. O'Connor, Lintas: Campbell-Ewald
- 1985 - 1987 Leslie Winthrop, Advertising Agency Register
- 1982 - 1985 Judy Guerin de Neco, Judy Guerin, Inc.
- 1981 - 1982 Michael ChamberlinMichael ChamberlinMichael Chamberlin may refer to:* Michael Chamberlin , an American biologist* Michael Chamberlin , an Australian comedian* Michael Chamberlin, the President of The Advertising Club of New York from 1981–1982It may also refer to:...
, Lebhar-Friedman - 1979 - 1981 Fred R. Messner, Poppe Tyson
- 1978 - 1979 Al RiesAl RiesAl Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries...
, Ries, Cappiello, Colwell - 1976 - 1978 Michael ChamberlinMichael ChamberlinMichael Chamberlin may refer to:* Michael Chamberlin , an American biologist* Michael Chamberlin , an Australian comedian* Michael Chamberlin, the President of The Advertising Club of New York from 1981–1982It may also refer to:...
, Lebhar-Friedman - 1974 - 1976 Edward Malluk, Timely Linens
- 1973 - 1974 Vincent A. Carberry, Precision Valve Corporation
- 1971 - 1973 Charles E. Ballard, Winius-Brandon Company
- 1969 - 1971 Milton Riback, Milton Riback, Inc.
- 1967 - 1969 William T. Leslie, TWATwaThe Twa are any of several hunting peoples of Africa who live interdependently with agricultural Bantu populations, and generally hold a socially subordinate position: They provide the farming population with game in exchange for agricultural products....
- 1964 - 1967 Walter B. Bruce, American Can
- 1963 - 1964 Mervin P. Bickley, United AirlinesUnited AirlinesUnited Air Lines, Inc., is the world's largest airline with 86,852 employees United Air Lines, Inc., is the world's largest airline with 86,852 employees United Air Lines, Inc., is the world's largest airline with 86,852 employees (which includes the entire holding company United Continental...
- 1960 - 1963 Horace H. Nahm, Hooven Letters
- 1959 - 1960 Gene Flack, Sunshine Biscuit Co.
- 1957 - 1959 Robert M. GrayRobert M. GrayRobert M. Gray is an American information theorist, and the Alcatel-Lucent Professor of Electrical Engineering at Stanford University in Palo Alto, California. He is best known for his contributions to quantization and compression, particularly the development of vector quantization.- Awards :Gray...
, Esso Standard OilStandard OilStandard Oil was a predominant American integrated oil producing, transporting, refining, and marketing company. Established in 1870 as a corporation in Ohio, it was the largest oil refiner in the world and operated as a major company trust and was one of the world's first and largest multinational... - 1955 - 1957 Thomas B. Haire, Haire Publishing
- 1953 - 1955 George A. Phillips
- 1951 - 1953 George S. McMillan, Bristol-Myers
- 1950 - 1951 Frank M. Head, United Cigar-Whelan Stores
- 1948 - 1950 Andrew J. Haire, Haire Publishing
- 1946 - 1948 Eugene S. Thomas, Bamberger Broadcasting Service
- 1944 - 1946 Allan T. Preyer, Vick Chemical Company
- 1942 - 1944 John A. Zellers, Remington RandRemington RandRemington Rand was an early American business machines manufacturer, best known originally as a typewriter manufacturer and in a later incarnation as the manufacturer of the UNIVAC line of mainframe computers but with antecedents in Remington Arms in the early nineteenth century. For a time, the...
- 1941 - 1942 I.S. Randall
- 1939 - 1941 G. Lynn Sumner, G. Lynn Sumner Co.
- 1937 - 1939 Lowell ThomasLowell ThomasLowell Jackson Thomas was an American writer, broadcaster, and traveler, best known as the man who made Lawrence of Arabia famous...
, television anchor - 1935 - 1937 H.B. LeQuatte, Churchill-Hall Advertising
- 1932 - 1935 Grover A. Whalen, John WanamakerJohn WanamakerJohn Wanamaker was a United States merchant, religious leader, civic and political figure, considered by some to be the father of modern advertising and a "pioneer in marketing." Wanamaker was born in Philadelphia, Pennsylvania.-Biography:He was born on July 11, 1838.He opened his first store in...
- 1930 - 1932 Charles E. Murphy, Murphy, Block, Sullivan & Sawyer
- 1929 - 1930 James Wright Brown, Editor & PublisherEditor & PublisherEditor & Publisher is a monthly magazine covering the North American newspaper industry. It is based in New York City. E&P calls itself "America's Oldest Journal Covering the Newspaper Industry" and describes itself on its website as "the authoritative journal covering all aspects of the North...
- 1927 - 1929 Gilbert T. Hodges, New York SunNew York SunThe New York Sun was a weekday daily newspaper published in New York City from 2002 to 2008. When it debuted on April 16, 2002, adopting the name, motto, and masthead of an otherwise unrelated earlier New York paper, The Sun , it became the first general-interest broadsheet newspaper to be started...
- 1925 - 1927 Charles C. GreenCharles C. Greenright|250pxCharles Cameron Green was a Republican politician in the U. S. State of Ohio appointed to fill the position of Ohio State Treasurer for a few weeks 1908-1909 after the incumbent died.-Biography:...
, Charles C. Green Advertising Agency - 1923 - 1925 H.H. Charles, H.H. Charles Advertising Service
- 1922 - 1923 C. King Woodbridge, The Dictaphone Co.DictaphoneDictaphone was an American company, a producer of dictation machines—sound recording devices most commonly used to record speech for later playback or to be typed into print. The name "Dictaphone" is a trademark, but in some places it has also become a common way to refer to all such devices, and...
- 1921 - 1922 Frank E. Fehlman, Churchill-Hall Advertising
- 1919 - 1921 George W. HopkinsGeorge W. HopkinsGeorge W. Hopkins was a lumberman involved in the removal of tens of thousands of acres of virgin forests in Michigan and Florida.Hopkins was born in 1844 in Virginia. His father soon moved his family to Michigan in search of farm land. Hopkins became a surveyor and map maker at a young age, and...
, Columbia Gramophone Co.Columbia RecordsColumbia Records is an American record label, owned by Japan's Sony Music Entertainment, operating under the Columbia Music Group with Aware Records. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company... - 1919 - 1919 F.A. Wilson-Lawrenson, Associated PressAssociated PressThe Associated Press is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staff journalists...
- 1917 - 1919 George B. Sharpe, DeLavel Separator Co.
- 1914 - 1917 Harry TipperHarry TipperHarry Tipper, Englishman that became the first Texaco advertising manager in 1915 and created the first uniform hanging signs for filling stations and produced billboards, print ads and brochures.-Source:*...
, Automotive IndustriesAutomotive IndustriesAutomotive Industries, Ltd. is an Israeli Automaker and major supplier of the Israeli Security Forces.Located in Nazareth Illit, the company was originally founded in 1966 by Automotive Equipment Group as a plant for the assembly of cars and trucks... - 1908 - 1914 William H. Ingersoll, Robert Ingersoll & Bros.
- 1907 - 1908 Gerald B. Wadsworth
- 1906 - 1907 Charles Capehart
- 1896 - 1905 Data not available
External links
- The Ad Club home page