The Automobile Association

Automobile Association

Automobile Association may refer to:*Australian Automobile Association in Australia.*Automobile Association of South Africa*Canadian Automobile Association in Canada.*Dominion Automobile Association in Canada....

(or simply AA Ireland) has been operating in Ireland

Ireland

Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

 since 1910. Today, AA Ireland is Ireland’s leading motoring organisation and provider of rescue services. It is also one of Ireland’s leading personal lines insurance intermediary and a major provider of travel, technical and information services. AA Roadwatch is the major supplier of traffic and travel information in Ireland.

AA Ireland employs over 300 people and its head office is located at Maryland House, Dublin, with its Rescue Centre based in the city centre and central patrol garage located at Naas Road, Dublin.

There is an AA shop at 56 Drury Street, Dublin. AA Ireland Ltd. is registered in Ireland under Company Number 389194, with its Registered Office at Drury Street. Patrol

Patrol

A patrol is commonly a group of personnel, such as police officers or soldiers, that are assigned to monitor a specific geographic area.- Military :...

s are located in Dublin, Cork, Limerick

Limerick

Limerick is the third largest city in the Republic of Ireland, and the principal city of County Limerick and Ireland's Mid-West Region. It is the fifth most populous city in all of Ireland. When taking the extra-municipal suburbs into account, Limerick is the third largest conurbation in the...

, Sligo

Sligo

Sligo is the county town of County Sligo in Ireland. The town is a borough and has a charter and a town mayor. It is sometimes referred to as a city, and sometimes as a town, and is the second largest urban area in Connacht...

, Galway

Galway

Galway or City of Galway is a city in County Galway, Republic of Ireland. It is the sixth largest and the fastest-growing city in Ireland. It is also the third largest city within the Republic and the only city in the Province of Connacht. Located on the west coast of Ireland, it sits on the...

, Waterford

Waterford

Waterford is a city in the South-East Region of Ireland. It is the oldest city in the country and fifth largest by population. Waterford City Council is the local government authority for the city and its immediate hinterland...

 and Drogheda

Drogheda

Drogheda is an industrial and port town in County Louth on the east coast of Ireland, 56 km north of Dublin. It is the last bridging point on the River Boyne before it enters the Irish Sea....

. AA Ireland has a customer

Customer

A customer is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services...

 base of 400,000. Its branded rescue product, AA Membership, is held by over 315,000 members, giving the AA a market share

Market share

Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

 of 85% in the market for those motorists who choose and purchase rescue cover. The AA also provides breakdown assistance to fifty percent of new cars as part of their warranty, in association with ARC Transistance.

AA Ireland is often referred to as the Automobile Association of Ireland, though this is not the legally incorporated name. It is a subsidiary of the Automobile Association and uses the same logo, branding, and slogan as its UK counterpart.

Activities include:

• AA Insurance (insurance brokerage)
• AA Membership (vehicle breakdown service)
• http://www.aaireland.ie/AA/Vehicle-checks/AA-Car-Servicing.aspx(Car Servicing)
• AA Technical Services (evaluation of second-hand vehicles, and the provision of information to members regarding new cars)
• AA Travel (travel insurance)
• Issuing of International Driving Permit
  International Driving Permit
  An International Driving Permit allows an individual to drive a private motor vehicle in another nation when accompanied by a valid license from their home country. The document is slightly larger than a standard passport and is essentially a multiple language translation of one's own existing...
  
  s (IDPs) at their Drury Street, Dublin and Cork branches to Irish and Irish-resident EU driving licence holders
• AA Signs Service (provision of temporary directional signage to events)

• AA Hotel Services (grading of accommodation)

The European Campaign for Safe Road Design

The European Campaign for Safe Road Design

European Campaign for Safe Road Design

The European Campaign for Safe Road Design aims to influence the European Union to make safe road design a European transport priority and save unnecessary deaths on Europe's roads...

 is a partnership between 28 major European road safety stakeholders that is calling for the EC to invest in safe road infrastructure initiatives which could cut deaths on European roads by 33% in less than a decade. AA Ireland is the campaigns partner in Ireland.