The Central
Encyclopedia
The Central is a commercial
and residential building located on Eu Tong Sen Street
, opposite Clarke Quay
along the Singapore River
in Central Area, Singapore
. The Central comprises a five-storey shopping mall
, situated below a block of purpose-built small office/home office
(SOHO) units, and a 25-storey office
tower
.
Opened in January 2007, the contemporary shopping mall sits on a site directly above Clarke Quay MRT Station
. Managed by PARCO, the mall has five levels totalling 200000 square feet (18,580.6 m²) of retailing
space, and houses Singapore's first purpose-built SOHO units. The mall has a distinctive Japan
ese theme, with a wide variety of Japanese shops and restaurant
s as tenants
. The mall's developer, Far East Organization
, planned to turn The Central into a Japanese food paradise in the style of Decks Tokyo Beach, a popular waterfront shopping
and entertainment
complex in Tokyo
's Odaiba
district.
In the first of its kind promotional event for a shopping mall in Singapore, The Central invited Stefani Sun to hold an autograph session with fans, to kick start its series of promotional events. In the second event, The Central presented "South East Asia's Biggest Magic Event at the Singapore River" by having Singapore top magic duo - J C Sum
and 'Magic Babe' Ning
teleport 3 people across the Singapore River in 2.5 seconds on the 24th of September 2008. This mega illusion will be part the F1 Singapore Grand Prix Season. Named "The Impossible Journey", the starting point will be 3 separate teleportation chambers, each on a see-through platform, atop a see-through stage at the Central river promenade. The destination will be across the Singapore River on the Read Bridge almost 250m away.
Commercial district
A commercial district or commercial zone is any part of a city or town in which the primary land use is commercial activities , as opposed to a residential neighbourhood, an industrial zone, or other types of neighbourhoods...
and residential building located on Eu Tong Sen Street
Eu Tong Sen Street
Eu Tong Sen Street is a one-way road located in the central part of Singapore in the planning areas of Outram, Singapore River and Bukit Merah...
, opposite Clarke Quay
Clarke Quay
Clarke Quay is a historical riverside quay in Singapore, located within the Singapore River Planning Area. The quay is situated upstream from the mouth of the Singapore River and Boat Quay.-Etymology:...
along the Singapore River
Singapore River
The Singapore River is a river in Singapore with great historical importance. The Singapore River flows from the Central Area, which lies in the Central Region in the southern part of Singapore before emptying into the ocean...
in Central Area, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
. The Central comprises a five-storey shopping mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...
, situated below a block of purpose-built small office/home office
Small office/home office
Small office/home office, or SOHO, refers to the category of business or cottage industry which involves from 1 to 10 workers. SOHO can also stand for single office/home office....
(SOHO) units, and a 25-storey office
Office
An office is generally a room or other area in which people work, but may also denote a position within an organization with specific duties attached to it ; the latter is in fact an earlier usage, office as place originally referring to the location of one's duty. When used as an adjective, the...
tower
Tower
A tower is a tall structure, usually taller than it is wide, often by a significant margin. Towers are distinguished from masts by their lack of guy-wires....
.
Opened in January 2007, the contemporary shopping mall sits on a site directly above Clarke Quay MRT Station
Clarke Quay MRT Station
Clarke Quay MRT Station ' is an underground Mass Rapid Transit station on the North East Line in Singapore. It is located next to Swissôtel Merchant Court at the junction of Eu Tong Sen Street, New Bridge Road and Merchant Road...
. Managed by PARCO, the mall has five levels totalling 200000 square feet (18,580.6 m²) of retailing
Retailing
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
space, and houses Singapore's first purpose-built SOHO units. The mall has a distinctive Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
ese theme, with a wide variety of Japanese shops and restaurant
Restaurant
A restaurant is an establishment which prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services...
s as tenants
Leasehold estate
A leasehold estate is an ownership of a temporary right to land or property in which a lessee or a tenant holds rights of real property by some form of title from a lessor or landlord....
. The mall's developer, Far East Organization
Far East Organization
Far East Organization is the largest private property developer in Singapore. It was founded by Singaporean billionaire Ng Teng Fong in 1960s. It has two listed subsidiaries, Orchard Parade Holdings Limited and Yeo Hiap Seng Limited...
, planned to turn The Central into a Japanese food paradise in the style of Decks Tokyo Beach, a popular waterfront shopping
Shopping
Shopping is the examining of goods or services from retailers with the intent to purchase at that time. Shopping is an activity of selection and/or purchase. In some contexts it is considered a leisure activity as well as an economic one....
and entertainment
Entertainment
Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...
complex in Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
's Odaiba
Odaiba
is a large artificial island in Tokyo Bay, Japan, across the Rainbow Bridge from central Tokyo. It was initially built for defensive purposes in the 1850s, dramatically expanded during the late 20th century as a seaport district, and has developed since the 1990s as a major commercial, residential...
district.
In the first of its kind promotional event for a shopping mall in Singapore, The Central invited Stefani Sun to hold an autograph session with fans, to kick start its series of promotional events. In the second event, The Central presented "South East Asia's Biggest Magic Event at the Singapore River" by having Singapore top magic duo - J C Sum
J C Sum
J C Sum is a Singaporean illusionist and illusion designer. Nicknamed "The Thinking Man's Magician", J C is one of the most highly regarded illusionists and illusion designers from Asia. AsiaOne named him as "one of the most celebrated illusionists in Asia" and MagicSeen called him "The Ace in...
and 'Magic Babe' Ning
Magic Babe Ning
Ning Cai , better known as ‘Magic Babe’ Ning, is a Singaporean magician and entrepreneur. She has been recognised by Channel News Asia as "South East Asia's First Professional Female Magician" and when she first burst onto the entertainment scene, she was acknowledged as "Singapore's Only...
teleport 3 people across the Singapore River in 2.5 seconds on the 24th of September 2008. This mega illusion will be part the F1 Singapore Grand Prix Season. Named "The Impossible Journey", the starting point will be 3 separate teleportation chambers, each on a see-through platform, atop a see-through stage at the Central river promenade. The destination will be across the Singapore River on the Read Bridge almost 250m away.