The Conversation Prism
Encyclopedia
The Conversation Prism is a graphic that helps chart online conversations between people and communities, as well as the networks that connect the Social Web
. It was created by Brian Solis
, a blogger at PR 2.0, author, and principal of FutureWorks, and Jesse Thomas of JESS3
. The Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it.
When Jesse Thomas and Brian Solis initially mapped "the conversation" in 2008, they recognized that the act of categorizing social networks within a visually rich graphic would be momentary at best. Their goal has been to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.
They knew the graphic would demand endless iterations in order to accurately document evolving and shifting online conversations as well as the communities that promote them. An updated "version 2.0" of The Conversation Prism was released in March 2009.
The Conversation Prism has been translated into several languages other than English, including French and Japanese.
Social Web
The social Web is a set of social relations that link people through the World Wide Web. The Social web encompasses how websites and software are designed and developed in order to support and foster social interaction. These online social interactions form the basis of much online activity...
. It was created by Brian Solis
Brian Solis
Brian Solis is an American marketing executive, currently principal at Altimeter, author, entrepreneur, speaker, and host of Revolution, a webshow. He is known for his research, writings, and speaking engagements about the convergence between traditional media and social media on business,...
, a blogger at PR 2.0, author, and principal of FutureWorks, and Jesse Thomas of JESS3
JESS3
JESS3 is a creative interactive agency based in the Washington, D.C. area, specializing in web design, branding, social media marketing, infographics and data visualization...
. The Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it.
When Jesse Thomas and Brian Solis initially mapped "the conversation" in 2008, they recognized that the act of categorizing social networks within a visually rich graphic would be momentary at best. Their goal has been to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.
They knew the graphic would demand endless iterations in order to accurately document evolving and shifting online conversations as well as the communities that promote them. An updated "version 2.0" of The Conversation Prism was released in March 2009.
The Conversation Prism has been translated into several languages other than English, including French and Japanese.
Services
- Social Curation - paper.li, magnify, Flipboard
- Streams - Twitter, Google Buzz, Yonkly, presently, Plurk, socialthing! - now part of AOL, seesmic, friendfeed, identi.ca, Lifestream.fm, status.net
- Blogs/Conversations - backtype, blogpulse, Technorati, Social Median
- Blog Platforms - Blogger, Typepad, Moveable Type, tumblr, Wordpress, posterous
- sCRM - A*****, crowd sound, Get Satisfaction, UserVoice, Toucan, Salesforce, my3cents, planetfeedback, Bantam Live - part of Constant Contact