The Dinah Shore Chevy Show
Encyclopedia
The Dinah Shore Chevy Show is an American variety series
hosted by Dinah Shore
, and broadcast on NBC
from October 1956 to June 1963. The series was sponsored by the Chevrolet Motor Division
of General Motors
and its theme song, sung by Shore, was "See the U.S.A. in Your Chevrolet", which continued to be used in Chevrolet advertising
for several more years after the cancellation of the show.
. The first episode aired on October 5, 1956. By this time, Shore was already a veteran television performer, having hosted for five seasons the 15-minute long Dinah Shore Show
, also sustained by Chevrolet, which was in its final season (the final season for all 15-minute long prime time network entertainment series) when The Dinah Shore Chevy Show was launched. The series featured celebrity guests from the worlds of music, theater, sports, and movies.
The program was well-received enough to be renewed the following fall as a weekly series on Sunday nights, where it was to remain until the premiere of Bonanza
at the start of the 1961-62 season
, after Dinah ended her decade-long association with Chevrolet following the 1960-61 season. At this point, it was returned to being part of an alternating Friday night lineup, and retitled simply The Dinah Shore Show (with Purex
becoming her primary sponsor). It its final run, from October 14, 1962 to May 1963, it appeared on Sunday nights following Bonanza.
The last broadcast occurred on May 12, 1963, but Shore was to remain a staple of American television in various roles for years after the demise of this series.
The show won four Emmy Awards during its run.
Variety show
A variety show, also known as variety arts or variety entertainment, is an entertainment made up of a variety of acts, especially musical performances and sketch comedy, and normally introduced by a compère or host. Other types of acts include magic, animal and circus acts, acrobatics, juggling...
hosted by Dinah Shore
Dinah Shore
Dinah Shore was an American singer, actress, and television personality...
, and broadcast on NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
from October 1956 to June 1963. The series was sponsored by the Chevrolet Motor Division
Chevrolet
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...
of General Motors
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
and its theme song, sung by Shore, was "See the U.S.A. in Your Chevrolet", which continued to be used in Chevrolet advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
for several more years after the cancellation of the show.
Synopsis
The program began as a series of monthly specials substituting in the regular time slot of the Gillette Cavalcade of SportsGillette Cavalcade of Sports
The Gillette Cavalcade of Sports was an American network radio program and later television program that included broadcasts of a variety of sports, although it is primarily remembered by many for its focus on boxing.-Overview and background:...
. The first episode aired on October 5, 1956. By this time, Shore was already a veteran television performer, having hosted for five seasons the 15-minute long Dinah Shore Show
The Dinah Shore Show
The Dinah Shore Show is an American variety show which was broadcast by NBC from November 1951 to January 1956, sponsored by General Motors' Chevrolet division...
, also sustained by Chevrolet, which was in its final season (the final season for all 15-minute long prime time network entertainment series) when The Dinah Shore Chevy Show was launched. The series featured celebrity guests from the worlds of music, theater, sports, and movies.
The program was well-received enough to be renewed the following fall as a weekly series on Sunday nights, where it was to remain until the premiere of Bonanza
Bonanza
Bonanza is an American western television series that both ran on and was a production of NBC from September 12, 1959 to January 16, 1973. Lasting 14 seasons and 430 episodes, it ranks as the second longest running western series and still continues to air in syndication. It centers on the...
at the start of the 1961-62 season
1961-62 United States network television schedule
The 1961–62 United States network television schedule was for the period that began in September 1961 and ran through April 1962.The previous season had been excoriated by FCC chairman Newton Minow in May 1961...
, after Dinah ended her decade-long association with Chevrolet following the 1960-61 season. At this point, it was returned to being part of an alternating Friday night lineup, and retitled simply The Dinah Shore Show (with Purex
Purex (Laundry detergent)
Purex is the brand name of a popular laundry detergent in the United States, Canada and other countries. It is manufactured by the US-based Dial Corporation division of Germany's Henkel Corporation. Purex is one of the most widely used laundry detergents in North America...
becoming her primary sponsor). It its final run, from October 14, 1962 to May 1963, it appeared on Sunday nights following Bonanza.
The last broadcast occurred on May 12, 1963, but Shore was to remain a staple of American television in various roles for years after the demise of this series.
The show won four Emmy Awards during its run.
Music
- The Harry Zimmerman Orchestra (1957-1961, 1962-1963)
- Frank DeVol and His Orchestra (1961-1962)
Guest stars
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