The Drama was a quarterly arts magazine for contemporary art, design and illustration. It was founded by publisher Joel Speasmaker in 2000 and ran nine issues with the last being published in 2007. Each issue of the magazine revolved around a particular theme or topic. The Drama is notable for being a part of the independent press

Underground press

The underground press were the independently published and distributed underground papers associated with the counterculture of the late 1960s and early 1970s in the United States, Canada, United Kingdom, and other western nations....

 and DIY

DIY ethic

The DIY ethic refers to the ethic of self-sufficiency through completing tasks oneself as opposed to having others who are more experienced or able complete them for one's behalf. It promotes the idea that an ordinary person can learn to do more than he or she thought was possible...

 movements of the 2000s. The majority of the magazine's readers were individual issue purchasers, with subscription rates for The Drama being 10% in 2005 , compared to 50-60% for many mainstream publications. The publishers estimate a readership of 20,000 per issue.

The Drama also ran an online store at thedramastore.org and a series of gallery exhibitions

Art exhibition

Art exhibitions are traditionally the space in which art objects meet an audience. The exhibit is universally understood to be for some temporary period unless, as is rarely true, it is stated to be a "permanent exhibition". In American English, they may be called "exhibit", "exposition" or...

under the moniker 'The Drama Presents'. Both included artwork and merchandise from artists featured in the magazine. Originally, the collective began creating under the umbrella the The Drama You've Been Craving and it is unknown when or why the name change occurred.