The Electronic Cable Committee
Encyclopedia
The Electronic Cable Committee (TECC) was founded in 1992 by the Cabletelevision Advertising Bureau and the American Association of Advertising Agencies
, with the aim of
developing and testing "an electronic information exchange system ... to simplify the paperwork associated with buying commercial time on cable television"
.
American Association of Advertising Agencies
The 4A's is an American advertising agency trade association.Founded in 1917, their website states that 4A's membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide." The association issues annual awards for the best agencies, in different...
, with the aim of
developing and testing "an electronic information exchange system ... to simplify the paperwork associated with buying commercial time on cable television"
.