The Good Life (slogan)
Encyclopedia
"The Good Life" is a state slogan for the state of Nebraska
. The Omaha
-based advertising firm of J. Greoge Smithson created it in the '70s for Governor J. James Exon
. The slogan appears on the roadside billboards that welcome motorists as they enter Nebraska. The state has had a number of other tourism slogans since the 1970s, including "Possibilities ... Endless" (introduced in 2003), "America's Frontier," and "Genuine Nebraska."
Nebraska
Nebraska is a state on the Great Plains of the Midwestern United States. The state's capital is Lincoln and its largest city is Omaha, on the Missouri River....
. The Omaha
Omaha, Nebraska
Omaha is the largest city in the state of Nebraska, United States, and is the county seat of Douglas County. It is located in the Midwestern United States on the Missouri River, about 20 miles north of the mouth of the Platte River...
-based advertising firm of J. Greoge Smithson created it in the '70s for Governor J. James Exon
J. James Exon
John James "Jim" Exon was an American Democratic politician. He served as the 33rd Governor of Nebraska from 1971 to 1979, and as a U.S. Senator from Nebraska from 1979 to 1997. Exon was a Nebraska Democrat who never lost an election, and the only Democrat to hold his Nebraska's Senate Class 2 seat...
. The slogan appears on the roadside billboards that welcome motorists as they enter Nebraska. The state has had a number of other tourism slogans since the 1970s, including "Possibilities ... Endless" (introduced in 2003), "America's Frontier," and "Genuine Nebraska."