The Greene
Encyclopedia
The Greene Town Center, (also known as The Greene), is a mixed-use development
located in Beavercreek
, Ohio
(an eastern suburb of Dayton
in Greene County
).
The complex is an established mixed-use, office, retail, dining and entertainment center and serves as the third major shopping mall in the Dayton region. The co-owner and developer, Steiner + Associates, is known for creating similar town centers such as the Easton Town Center
in Columbus
as well as other centers in the Cincinnati-Newport
, Milwaukee
and Kansas City
regions.
The Greene was built in two phases over 72 acres (291,373.9 m²) of land at a cost estimated exceed $200 million when complete. The developer provided the majority of the funding, but based on the $186 million estimate, the public's share is $14.8 million, or eight percent of the total cost. This is the lowest percentage bond financing in their portfolio. The location of the property is within the southeast boundaries of Indian Ripple and Stroop Roads, just off the exit to I-675.
Phase I was completed 2006. The first phase includes tenets such as: Lane Bryant
, White House Black Market
, Cheesecake Factory, Chico's, Sephora
, Ann Taylor, and numerous other retailers and/or restaurants some new to the Dayton area. The architect of record for the majority of the project was Meachem and Apel.
The development for Phase I will also includes: a comedy club (The Funny Bone), a fitness club (Urban Active), as well as an upscale movie theater (Cinema De Lux). Phase I also includes 100000 square feet (9,290.3 m²) of second-floor office space overlooking the town square and approximately 136 residential loft apartments. The mixed-use residential buildings were designed by Torti Gallas and Partners.
Phase II focuses on fashion and will include the anchor department store, Von Maur
. Von Maur is sometimes described as the Nordstrom
of the Midwest and features fashion, accessories and beauty products, but not furniture or other department store goods. Like Nordstrom, Von Maur is also known for a high degree of customer service
, including handwritten notes from employees following purchases. Phase II was completed in fall 2008. Along with Von Maur, several other stores and shops have filled some vacant space in the complex.
The environment of The Greene is that of a civic center
which hosts outdoor concerts, holiday events and a family gathering space during the both the summer and winter, in particular children playing in the main fountain during the summer. Research from other Steiner projects has evidenced that the number of visitors is essentially unaffected by seasonal weather. All metered parking benefits a charitable foundation. Parking in lots and garages is free.
The affluent areas of Beavercreek
, Bellbrook
, Kettering
, Oakwood
, Centerville
, and Springboro
are the core market for the shopping complex.
and the Dayton Mall
.
Mixed-use development
Mixed-use development is the use of a building, set of buildings, or neighborhood for more than one purpose. Since the 1920s, zoning in some countries has required uses to be separated. However, when jobs, housing, and commercial activities are located close together, a community's transportation...
located in Beavercreek
Beavercreek, Ohio
Beavercreek is the largest city in Greene County, Ohio, United States, and is the second largest suburb of Dayton behind Kettering. The population was 45,193 at the 2010 census. It is part of the Dayton Metropolitan Statistical Area...
, Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...
(an eastern suburb of Dayton
Dayton, Ohio
Dayton is the 6th largest city in the U.S. state of Ohio and the county seat of Montgomery County, the fifth most populous county in the state. The population was 141,527 at the 2010 census. The Dayton Metropolitan Statistical Area had a population of 841,502 in the 2010 census...
in Greene County
Greene County, Ohio
Greene County is a county located in the state of Ohio, United States. The population was 161,573 in the 2010 Census. Its county seat is Xenia, and it was named for General Nathanael Greene, an officer in the Revolutionary War. Greene County was established on March 24, 1803.Greene County is part...
).
The complex is an established mixed-use, office, retail, dining and entertainment center and serves as the third major shopping mall in the Dayton region. The co-owner and developer, Steiner + Associates, is known for creating similar town centers such as the Easton Town Center
Easton Town Center
Easton Town Center is a large mixed-use town center in Columbus, Ohio, United States. It is designed to look like a classic American main street, with public spaces, fountains, a street grid, and metered storefront parking....
in Columbus
Columbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...
as well as other centers in the Cincinnati-Newport
Newport, Kentucky
Newport is a city in Campbell County, Kentucky, United States, at the confluence of the Ohio and Licking rivers. The population was 15,273 at the 2010 census. Historically, it was one of four county seats of Campbell County. Newport is part of the Greater Cincinnati, Ohio Metro Area which...
, Milwaukee
Milwaukee, Wisconsin
Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...
and Kansas City
Kansas City, Missouri
Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...
regions.
Development
Phase I was completed 2006. The first phase includes tenets such as: Lane Bryant
Lane Bryant
Lane Bryant is a United States retail women's clothing store chain focusing on plus-size clothing. It began in the early 1900s with the innovative maternity designs created by Lena Himmelstein Bryant Malsin. -Beginning:...
, White House Black Market
White House Black Market
White House | Black Market is an American fashion store targeting women 25 years of age and older. White House | Black Market is known for its sleek lines, and its focus on white, black, and other variants of the two colors...
, Cheesecake Factory, Chico's, Sephora
Sephora
Sephora is a chain of cosmetics stores founded in France in 1970 and acquired by Paris-based conglomerate LVMH in 1997. The Sephora chain includes more than 750 stores in 17 countries...
, Ann Taylor, and numerous other retailers and/or restaurants some new to the Dayton area. The architect of record for the majority of the project was Meachem and Apel.
Phase II focuses on fashion and will include the anchor department store, Von Maur
Von Maur
Von Maur is an mid-range specialty department store chain with stores located in the Midwestern United States and newly expansion stores in the Southern United States. The chain, based in Davenport, Iowa, sells mid-priced brand-name apparel, accessories, cosmetics, gifts, jewelry and shoes. As of...
. Von Maur is sometimes described as the Nordstrom
Nordstrom
Nordstrom, Inc. is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings...
of the Midwest and features fashion, accessories and beauty products, but not furniture or other department store goods. Like Nordstrom, Von Maur is also known for a high degree of customer service
Customer service
Customer service is the provision of service to customers before, during and after a purchase.According to Turban et al. , “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer...
, including handwritten notes from employees following purchases. Phase II was completed in fall 2008. Along with Von Maur, several other stores and shops have filled some vacant space in the complex.
The environment of The Greene is that of a civic center
Civic center
A civic center or civic centre is a prominent land area within a community that is constructed to be its focal point or center. It usually contains one or more dominant public buildings, which may also include a government building...
which hosts outdoor concerts, holiday events and a family gathering space during the both the summer and winter, in particular children playing in the main fountain during the summer. Research from other Steiner projects has evidenced that the number of visitors is essentially unaffected by seasonal weather. All metered parking benefits a charitable foundation. Parking in lots and garages is free.
The affluent areas of Beavercreek
Beavercreek, Ohio
Beavercreek is the largest city in Greene County, Ohio, United States, and is the second largest suburb of Dayton behind Kettering. The population was 45,193 at the 2010 census. It is part of the Dayton Metropolitan Statistical Area...
, Bellbrook
Bellbrook, Ohio
Bellbrook is a city in Greene County, Ohio, United States. The population was 6,943 at the 2010 census. It is part of the Dayton Metropolitan Statistical Area.-History:Bellbrook was first settled in 1814...
, Kettering
Kettering, Ohio
As of the census of 2000, there were 57,502 people, 25,657 households, and 15,727 families residing in the city. The population density was 3,077.4 people per square mile . There were 26,936 housing units at an average density of 1,441.6 per square mile...
, Oakwood
Oakwood, Montgomery County, Ohio
Oakwood is a city in Montgomery County, Ohio, United States. The population was 9,202 at the 2010 census. Oakwood is part of the Dayton Metropolitan Statistical Area. It was incorporated in 1908...
, Centerville
Centerville, Montgomery County, Ohio
* Centerville City School District, Montgomery County, Ohio* Mad River Road* State Route 48* State Route 725-External links:* *...
, and Springboro
Springboro, Ohio
Springboro is an affluent suburb of Cincinnati and Dayton located in Warren and Montgomery counties in the U.S. state of Ohio. It is in Warren County's Clearcreek and Franklin Townships and Montgomery County's Miami Township...
are the core market for the shopping complex.
Controversy
During construction, the shopping center was a controversial topic among people in the cities surrounding the development. The land was once a heavily wooded property and Beavercreek officials debated on the economic impact. Opponents also question if the area could support The Greene, The Mall at Fairfield CommonsThe Mall at Fairfield Commons
The Mall at Fairfield Commons is a shopping center in Beavercreek, Ohio. The mall was opened in 1993 and has two floors featuring six anchor stores and a food court. Located adjacent to Interstate 675, it's near a golf course, Wright Patterson Air Force Base, Wright State University and Nutter...
and the Dayton Mall
Dayton Mall
Dayton Mall is a mall in Montgomery County, Ohio. The shopping center is located in Miami Township, between the suburbs of Centerville and Miamisburg. Lying ten miles south of downtown Dayton, the mall has attracted millions of visitors since its grand opening in 1970. The mall is located just...
.
Security
The Greene has an age-restricted curfew of 9:00 p.m. everyday. Persons under the age of 16 are not permitted on the premesis of the center without an adult present.See also
- Zona Rosa (Kansas City)Zona Rosa (Kansas City)Zona Rosa is an approximately , mixed-use development located in Kansas City, Platte County, Missouri. The project opened in 2004 and is expected to be expanded by an additional by early 2009...
- Newport on the LeveeNewport on the LeveeNewport on the Levee is a lifestyle center located on Third Street in Newport, Kentucky. It is located adjacent to the Purple People Bridge along the Ohio River and has a view of Cincinnati. The Levee is only one block away from the East Row Historic District and the Monmouth Street Historic District...
- Easton Town CenterEaston Town CenterEaston Town Center is a large mixed-use town center in Columbus, Ohio, United States. It is designed to look like a classic American main street, with public spaces, fountains, a street grid, and metered storefront parking....
- Bayshore Town CenterBayshore Town CenterBayshore Town Center is a shopping mall/mixed use retail complex in Glendale, Wisconsin anchored by Sears, Boston Store, and Kohl's. Originally an outdoor strip mall built in 1954, it was converted into an enclosed mall in 1974...
- Santana RowSantana RowSantana Row is an upscale shopping, residential, dining and entertainment complex in San Jose, California. Westfield Valley Fair is located just to its north, on the other side of Stevens Creek Boulevard, and the Winchester Mystery House just to the west, across Winchester Boulevard.- Stores...
- The Mall at Fairfield CommonsThe Mall at Fairfield CommonsThe Mall at Fairfield Commons is a shopping center in Beavercreek, Ohio. The mall was opened in 1993 and has two floors featuring six anchor stores and a food court. Located adjacent to Interstate 675, it's near a golf course, Wright Patterson Air Force Base, Wright State University and Nutter...
(also in Greene County)