The Hands-On Guide for Science Communicators
Encyclopedia
The Hands-On Guide for Science Communicators (ISBN 0-387-26324-1) is a book which shows how to create the perfect marriage between science and communication. Drawing inspiration and examples from his years of experience in the field, Lars Lindberg Christensen
from the Hubble European Space Agency Information Centre
offers hands-on advice about some of the most central topics of practical popular science communication with numerous examples from physics and astronomy.
Aimed at both the general public and a more specialized audience — working as science communicators in a variety of communication offices in scientific institutions, the book provides the inspiration and the steps to become a good science communicator.
The hands-on guide offers practical advice on all aspects of science communication: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more.
The work emphasizes the value of science culture in our society as well as the need for properly qualified science communicators who are capable of addressing the needs of a rapidly progressing society where the knowledge gap between the average citizen and scientists is constantly increasing.
Lars Lindberg Christensen
Lars Lindberg Christensen is a science communicator heading the ESO education and Public Outreach Department in Munich, Germany. He is responsible for public outreach and education for the VLT, La Silla, for ESO’s part of ALMA, E-ELT and ESA’s part of the Hubble Space Telescope, the International...
from the Hubble European Space Agency Information Centre
Hubble European Space Agency Information Centre
The Hubble European Space Agency Information Centre is a science communication office, established at the Space Telescope - European Coordinating Facility in Munich, Germany late in 1999...
offers hands-on advice about some of the most central topics of practical popular science communication with numerous examples from physics and astronomy.
Aimed at both the general public and a more specialized audience — working as science communicators in a variety of communication offices in scientific institutions, the book provides the inspiration and the steps to become a good science communicator.
The hands-on guide offers practical advice on all aspects of science communication: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more.
The work emphasizes the value of science culture in our society as well as the need for properly qualified science communicators who are capable of addressing the needs of a rapidly progressing society where the knowledge gap between the average citizen and scientists is constantly increasing.