The Hartford Racing
Encyclopedia
The Hartford Financial Services Group, Inc extended its sports marketing
efforts to NASCAR
in 2009 with a sponsorship of Richard Childress Racing
’s No. 33 Chevrolet Impala, driven by Clint Bowyer
. The Hartford’s sports marketing efforts include being the founding sponsor of the U.S. Paralympics and an Official Corporate Partner of the NCAA.
on August 3, coming in third. Clint finished the 2009 Sprint Cup Series in 15th place.
Hartford Racing was an associate sponsor of Jeff Burton for the Sprint Cup Series. Burton drove RCR’s No. 31 Caterpillar Chevy. Burton ended the Spring Cup Series 17th overall with his best finishes in 2nd position at Daytona & Atlanta
Hartford Racing is an associate sponsor for the additional 33 Sprint Cup Series races where The Hartford logo will be featured on the No. 33 car.
RCR’s Jeff Burton is again receiving sponsorship and The Hartford Stag will be on his fire suit. Burton drives the No. 31 Caterpillar Chevy
Over the past 2 years, Richard Childress Racing has been a valued partner of The Hartford and we wish the entire Richard Childress Racing team continued success for years to come.
Sports marketing
Sport marketing is divided into three sectors. The first is the advertising of sport and sports associations such as the Olympics, Spanish Football league and the NFL. The second concerns the use of sporting events, sporting teams and individual athletes to promote various products. The third is...
efforts to NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
in 2009 with a sponsorship of Richard Childress Racing
Richard Childress Racing
RCR Enterprises, LLC, doing business as Richard Childress Racing, is a NASCAR team based in Welcome, North Carolina, and is owned and operated by former driver Richard Childress...
’s No. 33 Chevrolet Impala, driven by Clint Bowyer
Clint Bowyer
Clint Bowyer is a NASCAR driver. He drives the #15 5 Hour Energy Toyota Camry in the Sprint Cup Series for Michael Waltrip Racing. Early in his career, he drove for Richard Childress Racing. He won the 2008 Nationwide Series championship....
. The Hartford’s sports marketing efforts include being the founding sponsor of the U.S. Paralympics and an Official Corporate Partner of the NCAA.
2009
The Hartford was the primary sponsor of the No. 33 car for three NASCAR Sprint Cup Series races: Autism Speaks 400 (May 31), Lenox Industrial Tools 301 (June 28), and Sunoco Red Cross Pennsylvania 500 (August 3). Clint Bowyer finished in 11th position at the Autism Speaks 400 race at Dover International. Rain shortened the June 28th race at New Hampshire Motor Speedway to 273 laps with Clint Bowyer finishing in 20th position. Bowyer had his best finish in the Hartford Racing paint-out-at Pocono RacewayPocono Raceway
Pocono Raceway also known as the Tricky Triangle, is a superspeedway located in the Pocono Mountains of Pennsylvania at Long Pond...
on August 3, coming in third. Clint finished the 2009 Sprint Cup Series in 15th place.
Hartford Racing was an associate sponsor of Jeff Burton for the Sprint Cup Series. Burton drove RCR’s No. 31 Caterpillar Chevy. Burton ended the Spring Cup Series 17th overall with his best finishes in 2nd position at Daytona & Atlanta
2010
The Hartford renewed its relationship with RCR for the 2010 Sprint Cup Series as the sponsor of Clint Bowyer’s No. 33 Chevrolet. Hartford Racing is the primary sponsor at 3 of 36 races: Darlington Raceway (May 8), Pocono Raceway (August 1) and the Auto Club Speedway in Fontana (October 10). Clint Bowyer drove The Hartford’s No. 33 primary-paint out at the Southern 500 May 8 at Darlington where he finished in 32nd place. Clint Bowyer and the No. 33 Hartford Chevrolet team overcame several setbacks at a rain delayed race on August 1 at Pocono Raceway to earn their 13th top-15 finish of the 2010 season.Hartford Racing is an associate sponsor for the additional 33 Sprint Cup Series races where The Hartford logo will be featured on the No. 33 car.
RCR’s Jeff Burton is again receiving sponsorship and The Hartford Stag will be on his fire suit. Burton drives the No. 31 Caterpillar Chevy
2011
After 2 exciting and successful seasons, The Hartford has decided not to pursue a 2011 sponsorship with Richard Childress Racing and the #33 car driven by Clint Bowyer.Over the past 2 years, Richard Childress Racing has been a valued partner of The Hartford and we wish the entire Richard Childress Racing team continued success for years to come.