The Heat with Mark McEwan
Encyclopedia
The Heat with Mark McEwan is a Canadian food and catering show produced by General Purpose Pictures which airs on Food Network
Food Network
Food Network is a television specialty channel that airs both one-time and recurring programs about food and cooking. Scripps Networks Interactive owns 70 percent of the network, with Tribune Company controlling the remaining 30 percent....

 in Canada. It is hosted by Mark McEwan
Mark McEwan
Mark McEwan is a Canadian celebrity chef based in Toronto. He is currently the host of Fine Living Network's The Heat with Mark McEwan, a judge on Superstar Chef Challenge, and head judge on Food Network Canada's Top Chef Canada.-Career:...

, a Celebrity chef
Celebrity chef
A celebrity chef is a kitchen chef who has become famous and well known. Today celebrity chefs often become celebrities by presenting cookery advice and demonstrations via mass media, especially television. Historically, celebrity chefs have included Antoine Carême and Martino da Como.-External...

 based in Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

. In the show, Mark heads a team of skilled chefs and caterers pulled from his restaurants 'North 44', 'Bymark' and 'ONE' as he caters various upscale Canadian events.

Show format

Mark acts as the driving narrative for each episode. Catering large scale events with staff at varying skill levels and competency results in entertaining theatrics as Mark coaches and directs his team.

Integrated Marketing

In June 2009 Mark opened 'McEwan' a high end grocery store located at the 'Shops at Don Mills' in Toronto. Season 3 of The Heat largely tells the story of the opening of the store and the many problems that McEwan faced in its construction.

To coincide with the launch of his first grocery store Mark also launched his own branded line of cookware and utensils.

External links

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