The Kluger Agency is a full service non-traditional Advertising Agency with a focus on strategic partnerships and product placement within the music industry. The agency represents both corporations and artists in house, which allows brands to personally work with the artist and the agency's award winning creative team to build integrated advertising campaigns far superior to any other opportunity available in today’s market. The agency represents over fifty-five brands, partnering them with artists in the music industry.

Company Description

Founded in 2008 by music and advertising entrepreneur Adam Kluger, the agency created and developed the concept of “brand-dropping” which creates a heightened level of product placement within the lyrics of songs and their accompanying music videos. The agency has been widely recognized in publications such as Forbes

Forbes

Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...

, Billboard Magazine, and BusinessWeek

BusinessWeek

Bloomberg Businessweek, commonly and formerly known as BusinessWeek, is a weekly business magazine published by Bloomberg L.P. It is currently headquartered in New York City.- History :...

 for transitioning brand mentions in lyrics from a natural element to a paid marketing strategy. Through this process, which partners products directly with the artists through music, TKA has positioned themselves at the forefront of a necessary change in the music industry, allowing for album budgets to be funded directly by brand dollars.

As the music industry continues to suffer, The Kluger Agency is part of the minority of companies creating positive, moneymaking solutions for both artists and labels while simultaneously creating an innovative avenue for brands and products to reach their target audiences.

In their brief history, TKA has already worked with a wide range of stars including Lady Gaga

Lady GaGa

Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...

, Britney Spears

Britney Spears

Britney Jean Spears is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album...

, Flo Rida

Flo Rida

Tramar Dillard , better known by his stage name Flo Rida , is an American rapper and singer-songwriter. He released his debut album, Mail on Sunday, in March 2008. His debut single "Low", featuring T-Pain, was a #1 hit for ten weeks in United States in early 2008. Two other singles resulted from...

, Akon

Akon

Aliaune Damala Badara Thiam, better known as simply Akon , is a Senegalese American R&B recording artist and songwriter.According to Forbes, Akon grossed $21 million in 2010, $20 million in 2009 and $12 million in 2008. He rose to prominence in 2004 following the release of "Locked Up", the first...

, Jennifer Lopez

Jennifer Lopez

Jennifer Lynn Lopez is an American actress, singer, record producer, dancer, television personality, and fashion designer. Lopez began her career as a dancer on the television comedy program In Living Color. Subsequently venturing into acting, she gained recognition in the 1995 action-thriller...

, Uncle Kracker

Uncle Kracker

Matthew Shafer is an American rock musician known as Uncle Kracker. His singles include "Follow Me", "Smile", and "Drift Away". His music was more rap rock-based at the start of his career before turning in a more rock and Top 40 style music direction on later releases.-Biography:Shafer was born...

, Kesha

Kesha

Kesha village is a small village nestled in the mountains of Yongshun County, northwestern Hunan province, China, located at latitude 29 05' 50", longitude 109 57' 9". The name is pronounced in Standard Chinese. The official language is Manderin Chinese....

, Jason Derulo

Jason Derulo

Jason Joel Desrouleaux , better known by his stage name Jason Derülo, is an American singer-songwriter, actor and dancer. After producing records for several artists and writing songs for Cash Money Records, co-founder of the label Birdman, Young Money Entertainment owner Lil Wayne and rapper...

, Timbaland

Timbaland

Timothy Zachery Mosley , better known by his stage name Timbaland, is an American record producer, songwriter and rapper....

, Beyonce Knowles

Beyoncé Knowles

Beyoncé Giselle Knowles , often known simply as Beyoncé, is an American singer, songwriter, record producer, and actress. Born and raised in Houston, Texas, she enrolled in various performing arts schools and was first exposed to singing and dancing competitions as a child...

, Drake

Drake (entertainer)

Aubrey Drake Graham , who records under the mononym Drake, is a Canadian recording artist and actor. He originally became known for playing Jimmy Brooks on the television series Degrassi: The Next Generation....

, Rick Ross

Rick Ross

Rick, Ricky or Richard Ross may also refer to:* Rick Ross , American rapper* Richard J. Ross, a Massachusetts State Senator* Richard Ross , an American photographer...

, T-Pain

T-Pain

Faheem Rasheed Najm , better known by his stage name T-Pain, is an American singer-songwriter, rapper, record producer, and actor, currently signed to Young Money Entertainment. His debut album, Rappa Ternt Sanga, was released in 2005. In 2007, T-Pain released his second studio album Epiphany,...

, Keri Hilson

Keri Hilson

Keri Lynn Hilson is an American R&B singer-songwriter. Born and raised in Decatur, Georgia, Hilson began her music career as a songwriter, penning tracks for several artists in the mid-2000s as part of the five-person production and songwriting team, The Clutch...

, JRandall and Lil Wayne

Lil Wayne

Dwayne Michael Carter, Jr. , better known by his stage name Lil Wayne, is an American rapper. At the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo, The B.G.'z, with B.G.. In 1997, Lil Wayne joined the group Hot Boys, which also included...

among many others.

Press

Since its beginning, The Kluger Agency has been a large part of the public debate on product placement. Recently TKA has been highlighted in a variety of outlets. Adam Kluger and TKA are pioneers in a movement to keep the music industry afloat in a time where others see it as declining.