The Movie Masters Cinema Group
Encyclopedia
Grand Cinemas and Ace Cinemas are a Western Australia
Western Australia
Western Australia is a state of Australia, occupying the entire western third of the Australian continent. It is bounded by the Indian Ocean to the north and west, the Great Australian Bight and Indian Ocean to the south, the Northern Territory to the north-east and South Australia to the south-east...

n chain of cinema multiplexes
Movie theater
A movie theater, cinema, movie house, picture theater, film theater is a venue, usually a building, for viewing motion pictures ....

. They are operated by The Movie Masters cinema group.

History

The Movie Masters Cinema Group was formed in the 1990s as a co-operative initiative between the locally owned
and operated WA cinema companies, Ace and Grand Cinemas. The organisation is based solely in Western Australia.

Ace Cinemas, a Western Australian owned company, was founded as one of Australia’s first drive-in operators in the 1950s.
Grand Cinemas (formerly the Grand Theatre Company) was originally formed as a family business in 1928, with a group of cinemas in the city. During the drive-in era, the company relocated to the suburbs, as people no longer wanted to drive in to the city just to see a movie. Grand Cinemas was responsible for the construction of the Cinema City
Cinema City
Cinema City can mean:* Cinema City & Films Co. - the production company established in 1980 by actors Raymond Wong, Karl Maka and Dean Shek. See Hong Kong action cinema....

 opposite the Perth Town Hall
Perth Town Hall
The Perth Town Hall, situated on the corner of Hay and Barrack streets, is the only convict-built town hall in Australia.Designed by Richard Roach Jewell and James Manning in the Victorian Free Gothic style, the hall was built by convicts and free men between 1868 and 1870...

 (later operated by Hoyts
Hoyts
The Hoyts Group is an Australian company consisting of Hoyts Exhibition, Hoyts Distribution and Val Morgan.Hoyts Exhibition manages 450 screens across 40 Australian and 10 New Zealand cinema complexes; making it Australia's second largest cinema chain. Val Morgan, the cinema advertising arm of the...

 before its demolition).

In 1994, Grand Cinemas further developed the cinema scene with the launch of their megaplex at Warwick
Warwick
Warwick is the county town of Warwickshire, England. The town lies upon the River Avon, south of Coventry and just west of Leamington Spa and Whitnash with which it is conjoined. As of the 2001 United Kingdom census, it had a population of 23,350...

 in Western Australia, offering the fist suburban cinema complex in Perth's Northern Suburbs (prior to that patrons had to travel to the Innaloo Greater Union
Greater Union
Greater Union, Birch Carroll and Coyle, Event Cinemas, Skycity Cinemas and Damodar Village Cinemas together form a chain of cinema multiplexes across Australia, New Zealand and Fiji...

 complex.

The Movie Masters brand was initially formed to allow Ace Cinemas and Grand Cinemas to effectively compete against the multi-national exhibition chains, such as Greater Union
Greater Union
Greater Union, Birch Carroll and Coyle, Event Cinemas, Skycity Cinemas and Damodar Village Cinemas together form a chain of cinema multiplexes across Australia, New Zealand and Fiji...

 and Hoyts
Hoyts
The Hoyts Group is an Australian company consisting of Hoyts Exhibition, Hoyts Distribution and Val Morgan.Hoyts Exhibition manages 450 screens across 40 Australian and 10 New Zealand cinema complexes; making it Australia's second largest cinema chain. Val Morgan, the cinema advertising arm of the...

.

The group currently operates 10 locations.

Cine Gold Lounge

The Ace Cine Gold Lounge is a luxury cinema located in the two biggest auditoriums at Midland and Rockingham. The concept was revealed in the 90's when the Midland complex was first opened. The two seating areas are accessed via a private lounge containing a fully licemsed bar. Patrons can order food and drinks during a screening. Despite WA law stating that people under 18 can enter a licensed area with a parent and/or guardian preasent, the company does not allow any one under this age access to the Gold Lounge.

Grand Cinemas

  • Armadale
    Armadale
    -Places in Australia:*Armadale, Victoria, a suburb of Melbourne*Armadale, Western Australia, a suburb of Perth*City of Armadale*Electoral district of Armadale*Armidale, New South Wales -Rail in Australia:...

  • Bunbury
    Bunbury, Western Australia
    The port city of Bunbury is the third largest city in Western Australia after the State Capital Perth and Mandurah. It is situated south of Perth's central business district...

  • Currumbine
  • Warwick
    Warwick, Western Australia
    Warwick is a suburb of Perth, Western Australia, located within the City of Joondalup. Its postcode is 6024. The eastern third of the suburb is a native bushland area known as the Warwick Open Space....

  • Whitfords- sub leased from Event Cinemas
  • Joondalup- sub leased from Event Cinemas

Ace Cinemas

  • Subiaco
  • Midland & Midland Cine Gold Lounge
  • Rockingham
    Rockingham
    -People:* Marquess of Rockingham, a British title of nobility whose holders included:** Charles Watson-Wentworth, 2nd Marquess of Rockingham, who was the eighth Prime Minister of the United Kingdom* Cllr...

     & Rockingham Cine Gold Lounge

Regional locations

Ace previously operated cinemas in the regional cities of Kalgoorlie and Busselton, but these were sold in 2007 and 2010 respectively. As of 2011, they are operated by the Orana Cinemas group.

Event Cinemas Sub-lease

Event Cinemas (formerly Greater Union) had previously ran the cinemas at Lakeside Joondalup and Westfield Whitford City however these have been sub-leased to Grand Cinemas

See also

  • Australian Theatres
    Australian Theatres
    Australian Theatres is a joint venture between Village Roadshow and AHL which operates over 30 cinema sites across Australia. The venture was formed in 2003 and includes cinemas under the Village Cinemas, Greater Union, Birch, Carrol and Coyle and Event Cinemas brands...

  • Event Cinemas
  • Reading Cinemas
  • Village Roadshow
  • Warner Village Cinemas
    Warner Village Cinemas
    Warner Village Cinemas UK was a chain of multiplex cinemas operated by Warner Brothers in the United Kingdom. Created in November 1996, it was a joint venture between Warner Bros.Intl. Theatres and Village Roadshow Australia. In the UK the chain was subsequently purchased by SBC International...

  • Regent Cinemas
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