The Music Scene
Encyclopedia
The Music Scene was a television series aired by ABC
as part of its Fall 1969 lineup
, in the Monday, 7:30 to 8:15 timeslot, primarily featuring rock
and pop
music.
David Steinberg
the most frequently-appearing one (Lily Tomlin
as well.) Many huge names of the era, including The Beatles
, James Brown
, Crosby, Stills, Nash & Young, Three Dog Night
, Tom Jones
on the initial program and Janis Joplin
, Bobby Sherman
, The Miracles
, Sly & the Family Stone
, Isaac Hayes
, Stevie Wonder
, Bo Diddley
and Mama Cass, among many others, appearing on subsequent shows.
Existing promos initially used to sell this show to ABC affiliates featured the improvisational group The Committee
, which featured actor Howard Hesseman
(then using the name Don Sturdy), as well as the Rolling Stones. The promos implied that the Stones would be appearing with some regularity on the program. However by the time The Music Scene went on the air, the Committee was nowhere to be seen and the Stones never appeared on the show.
Surprisingly, despite the level of talent presented, this show did not fare well in Nielsen ratings
. Advertisers
of the era were more interested in shows achieving a "mass audience" than they were one whose audience was primary younger people who were deemed as having less disposable income than the then-coveted middle aged, middle income viewers most network programming then targeted, and the program was cancelled mid-season. Two DVD
s of highlights from the show have been released.
This program and the show that followed it, The New People
, are extremely rare examples of U.S. network television programming designed to run for 45 minutes. Indeed, the peculiar length of these programs may have been a key reason for their failure, not just in the ratings, but with advertisers as well; to many an advertiser, there was no such thing as a 45-minute show.
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
as part of its Fall 1969 lineup
1969-70 United States network television schedule
This was the television schedule on all three networks for the fall season beginning in September 1969. All times are Eastern and Pacific.New fall series are highlighted in bold....
, in the Monday, 7:30 to 8:15 timeslot, primarily featuring rock
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
and pop
Popular music
Popular music belongs to any of a number of musical genres "having wide appeal" and is typically distributed to large audiences through the music industry. It stands in contrast to both art music and traditional music, which are typically disseminated academically or orally to smaller, local...
music.
Overview
The show had many hosts, with comedianComedian
A comedian or comic is a person who seeks to entertain an audience, primarily by making them laugh. This might be through jokes or amusing situations, or acting a fool, as in slapstick, or employing prop comedy...
David Steinberg
David Steinberg
David Steinberg is a Canadian comedian, actor, writer, director, and author. At the height of his popularity, during the late 1960s and early 1970s, he was one of the best-known stand-up comics in the United States...
the most frequently-appearing one (Lily Tomlin
Lily Tomlin
Mary Jean "Lily" Tomlin is an American actress, comedienne, writer, and producer. Tomlin has been a major force in American comedy since the late 1960's when she began a career as a stand up comedian and became a featured performer on television's Laugh-in...
as well.) Many huge names of the era, including The Beatles
The Beatles
The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...
, James Brown
James Brown
James Joseph Brown was an American singer, songwriter, musician, and recording artist. He is the originator of Funk and is recognized as a major figure in the 20th century popular music for both his vocals and dancing. He has been referred to as "The Godfather of Soul," "Mr...
, Crosby, Stills, Nash & Young, Three Dog Night
Three Dog Night
Three Dog Night is an American rock band best known for their music from 1968 to 1975. During that time the band charted 21 Billboard top 40 hits in America, three of which reached Number One...
, Tom Jones
Tom Jones (singer)
Sir Thomas John Woodward, OBE , known by his stage name Tom Jones, is a Welsh singer.Since the mid 1960s, Jones has sung many styles of popular music – pop, rock, R&B, show tunes, country, dance, techno, soul and gospel – and sold over 100 million records...
on the initial program and Janis Joplin
Janis Joplin
Janis Lyn Joplin was an American singer, songwriter, painter, dancer and music arranger. She rose to prominence in the late 1960s as the lead singer of Big Brother and the Holding Company and later as a solo artist with her backing groups, The Kozmic Blues Band and The Full Tilt Boogie Band...
, Bobby Sherman
Bobby Sherman
Robert Cabot "Bobby" Sherman, Jr. , is an American singer, actor and occasional songwriter, who became a popular teen idol in the late 1960s and early 1970s.He graduated in 1961 from Birmingham High School in Van Nuys, California...
, The Miracles
The Miracles
The Miracles are an American rhythm and blues group from Detroit, Michigan, notable as the first successful group act for Berry Gordy's Motown Record Corporation . Their single "Shop Around" was Motown's first million-selling hit record, and the group went on to become one of Motown's signature...
, Sly & the Family Stone
Sly & the Family Stone
Sly and the Family Stone were an American rock, funk, and soul band from San Francisco, California. Active from 1966 to 1983, the band was pivotal in the development of soul, funk, and psychedelic music...
, Isaac Hayes
Isaac Hayes
Isaac Lee Hayes, Jr. was an American songwriter, musician, singer and actor. Hayes was one of the creative influences behind the southern soul music label Stax Records, where he served both as an in-house songwriter and as a record producer, teaming with his partner David Porter during the...
, Stevie Wonder
Stevie Wonder
Stevland Hardaway Morris , better known by his stage name Stevie Wonder, is an American singer-songwriter, multi-instrumentalist, record producer and activist...
, Bo Diddley
Bo Diddley
Ellas Otha Bates , known by his stage name Bo Diddley, was an American rhythm and blues vocalist, guitarist, songwriter , and inventor...
and Mama Cass, among many others, appearing on subsequent shows.
Existing promos initially used to sell this show to ABC affiliates featured the improvisational group The Committee
The Committee (improv group)
The Committee is a San Francisco based improvisational comedy group founded by Alan Myerson and Jessica Myerson . The Myersons were both alums of The Second City in Chicago. The Committee opened April 10, 1963 at 622 Broadway in a 300 seat Cabaret theater that used to be an indoor bocce ball court...
, which featured actor Howard Hesseman
Howard Hesseman
Howard Hesseman is an American actor best known for playing disc jockey Johnny Fever on WKRP in Cincinnati and schoolteacher Charlie Moore on Head of the Class.-Early life:...
(then using the name Don Sturdy), as well as the Rolling Stones. The promos implied that the Stones would be appearing with some regularity on the program. However by the time The Music Scene went on the air, the Committee was nowhere to be seen and the Stones never appeared on the show.
Surprisingly, despite the level of talent presented, this show did not fare well in Nielsen ratings
Nielsen Ratings
Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States...
. Advertisers
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
of the era were more interested in shows achieving a "mass audience" than they were one whose audience was primary younger people who were deemed as having less disposable income than the then-coveted middle aged, middle income viewers most network programming then targeted, and the program was cancelled mid-season. Two DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....
s of highlights from the show have been released.
This program and the show that followed it, The New People
The New People
The New People was a short-lived 1969 American television series on ABC that focused on a group of young college students who were returning from a trip in Southeast Asia when their plane crashed on an island in the south Pacific Ocean. The crash killed several of the college students, and all but...
, are extremely rare examples of U.S. network television programming designed to run for 45 minutes. Indeed, the peculiar length of these programs may have been a key reason for their failure, not just in the ratings, but with advertisers as well; to many an advertiser, there was no such thing as a 45-minute show.