The Natural Confectionery Company
Encyclopedia
The Natural Confectionery Company or TNCC was founded by a young Julius Lighton and his son-in-law, Walter Eger. Initially, the two bought out Jupp & Sons, a small confectionery
Confectionery
Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...

 business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...

 in Abbotsford
Abbotsford, Victoria
Abbotsford is a suburb in Melbourne, Victoria, Australia, 2 km east from Melbourne's central business district. Its Local Government Area is the City of Yarra. At the 2006 Census, Abbotsford had a population of 4,327....

, Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

 and started Sunrise Confectioners (Aust) Pty Ltd. Two years later, another of Julius Lighton's sons-in-law joined him, Rudi Moser and in 1949, they acquired a second small confectionery company, E. & H. Ihles, in another Melbourne suburb, Camberwell
Camberwell, Victoria
Camberwell is a suburb in Melbourne, Victoria, Australia, 9 km east from Melbourne's central business district. Its Local Government Area is the City of Boroondara. At the 2006 Census, Camberwell had a population of 19,637....

.
Three years later, after the phenomenal success of his confectionery companies, Julius Lighton purchased a large factory in Greville Street, Prahran, Melbourne to consolidate production.

Over the years, Sunrise Confectioners produced a multitude of confectionery. Including jersey caramel and chocolate bullets, boiled confectionery such as acid drops, bullseyes and barley sugar, toasted marshmallows, hundreds & thousands (Sunrise Confectioners introduced the blue hundreds & thousands first), and traditional jellies, such as aniseed rings, fruit rings and soft fruit jubes.

In the 1960s, Rudi Moser was joined by two of Walter Eger's sons, Michael and Andrew Eger. Over the next twenty years the trio strengthened the company, firmly establishing its place in the Australian market, and the overseas market, in particular England.

Shortly after Rudi Moser's son-in-law, Ken Klooger, had joined the company in 1987. He identified a need for larger production facilities and premises were acquired at Notting Hill, in Melbourne's south-east, and after substantial renovations, production at this new site began.

In 1991, inspired by trends in the European market, Sunrise Confectioners founded The Natural Confectionery Company. A company that embodied using no artificial colours and no artificial flavours in any of its products. It began as a small range named Binka's, consisting of 3 products aimed at a niche market, but has evolved to meet considerable demand. In June 1997, the emphasis shifted from Binka's to The Natural Confectionery Company. The company revived the range with new packaging and new recipes for the confectionery. In April 2003 The Natural Confectionery Company was bought out by Cadbury Schweppes
Cadbury Schweppes
Cadbury is a confectionery company owned by Kraft Foods and is the industry's second-largest globally after Mars, Incorporated. Headquartered in Uxbridge, London, United Kingdom, the company operates in more than 50 countries worldwide....

 group of companies.
Today The Natural Confectionery Company product range consists of 18 products, including sweet, sour and soft jubes. The Natural Confectionery Company's jellies have become the most popular jelly product on Australian supermarket shelves today. The company has also diversified into beverages.

In 2008 Cadbury Schweppes
Cadbury Schweppes
Cadbury is a confectionery company owned by Kraft Foods and is the industry's second-largest globally after Mars, Incorporated. Headquartered in Uxbridge, London, United Kingdom, the company operates in more than 50 countries worldwide....

 introduced products under "The Natural Confectionery Company" brand in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and used advertisements that gave the sweets voices and often surreal catchphrases such as "Bring on the trumpets!" voiced by British actor Matt Berry
Matt Berry
Matthew Charles "Matt" Berry is an English actor, writer, comedian and musician. Berry is perhaps best known for his appearances in The IT Crowd, Garth Marenghi's Darkplace and The Mighty Boosh; he also had his own series, Snuff Box...

.

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