The New Treasure Hunt
Encyclopedia
Treasure Hunt is an American television game show that ran in the 1950s, 1970s, and 1980s. The show featured contestants selecting a treasure chest or box with surprises inside, in the hope of winning large prizes or a cash jackpot.

1950s version (Treasure Hunt)

The earliest version of the show first appeared in the U.S. from 1956 to 1959, first on ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

, then later on NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

. The original show was created, hosted and produced by comedian (and occasional game show panelist on other shows) Jan Murray
Jan Murray
Jan Murray was an American stand-up comedian, actor, and game show host who made his name on the Borscht Belt.-Early life:Murray was born Murray Janofsky in The Bronx, New York City...

. Two contestants played a quiz in which the challenger picked one of five categories (shown on a large anchor) on which Murray would quiz the contestants. Each contestant was asked five questions of the chosen category for $10 apiece on the daytime edition or $50 apiece on the primetime editions. The player who won the most money went on the treasure hunt. In the event of a tie, both contestants went on the treasure hunt.

In the treasure hunt, the champion picked one of thirty treasure chests, each filled either with a series of prize packages or a large cash prize. The ABC prime time version offered $25,000 as its top prize. On the NBC daytime edition, the grand prize started at $1,000 and went up $100 every time it was not won. On its prime time counterpart, the jackpot started at $10,000 and increased by $1,000 a week until won. There were also some booby prizes, such as a head of cabbage or a pound of onions. Before Jan would open the chest, the contestant would pick an envelope from a wheel-shaped board containing sealed cash amounts from $100 up. They were then given the choice of either taking the money or the contents of the treasure chest. No matter what the outcome, the winner got to play another game.

At the end of the show, Jan would select someone from the audience to draw a postcard from a home viewer that had a number from one to thirty written on it. If the cash jackpot was in the chest marked with the same number, the home viewer won the jackpot. If not, they were given a consolation prize. Also, the person who picked the postcard received a prize. Instead of looking in the treasure chest the viewer selected, Murray would open a safe, protected by a security guard, containing a folded piece of paper with the preselected number of the chest that actually held the cash prize.

The set of the 1950s version of Treasure Hunt had a pirate-influenced motif with treasure chests instead of big cardboard boxes used in the 1970s version. When the contestant picked a chest in the bonus round, the "Pirate Girl" (Marian Stafford
Marian Stafford
Marian Stafford was an American actress and model born in Houston, Texas. She was Playboy magazine's Playmate of the Month for the March 1956 issue...

), who acted as Murray's assistant, would put the box on a movable table that resembled a pirate ship.

1970s version (The New Treasure Hunt)

Producer Chuck Barris
Chuck Barris
Charles Hirsch "Chuck" Barris is an American game show producer, film director and presenter best known for hosting The Gong Show and creating The Dating Game. Barris, a survivor of lung cancer, is also an author and claims to have worked for the CIA.-Early career:Barris was born in Oakland, New...

 bought the U.S. Treasure Hunt format in the 1970s and revived the game in weekly syndication
Television syndication
In broadcasting, syndication is the sale of the right to broadcast radio shows and television shows by multiple radio stations and television stations, without going through a broadcast network, though the process of syndication may conjure up structures like those of a network itself, by its very...

 in 1973. This version, called The New Treasure Hunt, involved women (the producers did not allow male contestants; see below for reason; men were allowed to sit in the audience for support) competing to select one of 30 boxes (also known as "Surprise Packages"), with a top prize of $25,000 hidden in one of them. Jan Murray received a "created by" credit during the show's closing credits.

Geoff Edwards
Geoff Edwards
Geoffrey Bruce Owen "Geoff" Edwards is an American television actor, game show host and radio personality. Over the past decade and a half, he has been a writer and broadcaster on travel. He was born in Westfield, New Jersey....

 hosted the 1970s and 1980s versions. Johnny Jacobs
Johnny Jacobs
John Byron Jacobs was an American television announcer, often for Chuck Barris productions...

 was the announcer for most of the 1970s and 1980s versions until his death in 1982; Tony McClay, who had also worked on the 1970s run, replaced him for the remainder of the final season. Models on the 1970s version included Siv Aberg (who would resurface after the 1970s version's finale on Barris's The Gong Show
The Gong Show
The Gong Show is an amateur talent contest franchised by Sony Pictures Television to many countries. It was broadcast on NBC's daytime schedule from June 14, 1976 through July 21, 1978, and in first-run syndication from 1976–1980 and 1988–1989. The show was produced by Chuck Barris, who also served...

), Naome DeVargas, Jane Nelson, and actress Pamela Hensley
Pamela Hensley
Pamela Gail Hensley is an American actress. She is best known for playing Princess Ardala on the 1979-1981 television series Buck Rogers in the 25th Century and C.J...

. For a number of reasons, the studio maintained extremely tight security, and thus did not allow cue card
Cue card
Cue cards, also known as note cards or idiot cards, are cards with words written on them that help actors and speakers remember what they have to say. They are typically used in television productions where they can be held off-camera and are unseen by the audience...

s for host Edwards to use. Therefore, Edwards, who had prior acting experience, was required to memorize every skit.

The opening theme, closing theme, and the klunk cue were composed by Chuck Barris himself (Barris is an accomplished songwriter). However, the melodic closing theme of the 1970s Treasure Hunt, also occasionally used as a winners' cue, is formally credited to Elmer Bernstein
Elmer Bernstein
Elmer Bernstein was an American composer and conductor best known for his many film scores. In a career which spanned fifty years, he composed music for hundreds of film and television productions...

. Some of Barris's other music used on previous game shows, such as the unsold pilot for Cop-Out!, was recycled in order to save money; this was a common practice among packagers in the 1970s.

Contestant selection

Before taping began, production staff gave 10 female members of the studio audience
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature , theatre, music or academics in any medium...

 small gift boxes. Three of these boxes contained cards with the numbers 1, 2, and 3 inside them. As host Edwards instructed them to open their boxes, the three contestants with numbers came down to the table at the center of the stage. These three women then picked one of three jack-in-the-box
Jack-in-the-box
A jack-in-the-box is a children's toy that outwardly consists of a box with a crank. When the crank is turned, it plays a melody, often "Pop Goes the Weasel". At the end of the tune there is a "surprise", the lid pops open and a figure, usually a clown or jester, pops out of the box...

es, the contestant with the number 1 getting first choice, and so on. The one who chose the pop-up surprise (e.g., flowers, dolls) earned the right to go on the Treasure Hunt. Unlike the original 1950s version, the show did not use a question-and-answer method of determining contestants; The New Treasure Hunt did not require special skills or knowledge at all, with contestants relying entirely on luck.

The Treasure Hunt

After being shown two or three of some of the prizes hidden among the 30 packages, the contestant was asked to select one of the boxes, which one of the models would then bring down to the table. Once the box was chosen, and after a commercial break, the contestant had the option of taking a cash
Cash
In common language cash refers to money in the physical form of currency, such as banknotes and coins.In bookkeeping and finance, cash refers to current assets comprising currency or currency equivalents that can be accessed immediately or near-immediately...

 payoff (ranging from $500 to $2,000 originally; later in the run, up to $2,500), or keeping the box instead and winning whatever was inside. Possible prizes included a package of several items, vacations, automobile
Automobile
An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...

s, checks for anywhere between $5,000 and $14,000, or booby prize
Booby prize
A booby prize is a joke prize usually given in recognition of a terrible performance or last-place finish. A person who finishes last, for example, may get a booby prize such as a worthless coin. Booby prizes are sometimes humorously and jokingly coveted as an object of pride.Booby prizes, however,...

s which Edwards nicknamed "klunks". One box contained a check for the grand prize of $25,000.

Skits

Upon making her selection, the contestant was not immediately shown what she had won; like with most of the other Barris-packaged shows, the entire premise of this program was to display (and exploit) the female contestants' emotions. Host Edwards would engage the contestant in a comedic skit
Sketch comedy
A sketch comedy consists of a series of short comedy scenes or vignettes, called "sketches," commonly between one and ten minutes long. Such sketches are performed by a group of comic actors or comedians, either on stage or through an audio and/or visual medium such as broadcasting...

, usually using props, to intentionally mislead the contestant as to what she had finally won. Very often, a contestant would be shown a "klunk", only to have this lead to the actual prize, which could be just another klunk, but was often much bigger.

Producers had to devise nearly 30 skits per episode (66 on the 1980s version). Due to the lack of cue cards, the taping would be stopped after a box was chosen so that Edwards could be briefed on what he was supposed to do. Aside from his hosting and radio work, Edwards was also an actor and the producers encouraged him to build the tension as he saw fit, even to unbearable levels. The only time no skit took place was when the contestant won the grand prize. The common method of the reveal would entail Edwards suggesting to the contestant she should have kept the money in the envelope, before revealing that "all you have ... here (or "what you have won") ... is TWENTY-FIVE THOUSAND DOLLARS!!!" Hysterics occurred following the revealing of the check; shrill sirens went off, confetti and balloons dropped from the ceiling, and, on a few occasions late in the run, the contestant was swarmed onstage by Barris staff members and humorously given roses. The show sometimes played the sirens so loud the audience could not be heard over the noise.

Two games were played per show, each involving one half of the studio audience (the two halves faced each other, similar to seating at a sporting event, and unlike most conventional television studios). If the contestant found the check during the first half of the show, another was hidden for the second half.

Grand prize reveal

At the end of each episode, if the top prize was not won, Edwards ritually asked Emile Autouri, a bonded security guard, if he hid the check, to which Autouri's response would always be "Yes, I did". Autouri would then hand Edwards a slip of paper with the correct box number before retrieving the box which contained the grand prize. In an ongoing gag, Edwards would occasionally attempt to converse with Autouri before the reveal; however, Autouri always remained completely silent.

1980s version (Treasure Hunt)

The New Treasure Hunt returned in daily syndication in 1981, with Edwards again as host; however, there were some notable differences. First, the title was shortened to the original 1950s name, Treasure Hunt. There were now 66 surprise packages on stage, and instead of a flat $25,000, a jackpot
Progressive jackpot
A progressive jackpot is a jackpot for a gaming machine where the value of the jackpot increases a small amount for every game played...

 that started out at $20,000 and increased by $1,000 every day until won or until it reached $50,000, at which point it remained at that amount until it was claimed. After the first jackpot was won on the fourth show, the jackpot was eliminated and the top prize was changed to a flat $20,000 for a brief period on this version. However, the jackpot was later reinstated and won four times: $23,000; $20,000; $50,000 and $21,000.

The model on the 1980s version was Jan Speck, who later had acting roles in various movies (many of which were directed by John Badham
John Badham
- External links :...

, whom Speck married shortly after TH completed its run). Barris had no direct involvement in the 1981–82 version other than packaging it (he shared executive-producer credit with Budd Granoff this time around); by then, he spent much of the year in France.

The show featured an entirely new closing theme by Milton DeLugg
Milton DeLugg
Milton DeLugg is an American composer and arranger.-Biography:A talented accordionist, he appeared in short Soundies musicals and occasional movies . He quickly became a successful arranger and composer...

 as well as the reuse of some of the music cues from the earlier version.

Gameplay

Again, two games were played per show, one with each half of the audience. In this version, the female members of the studio audience were given balloon
Balloon
A balloon is an inflatable flexible bag filled with a gas, such as helium, hydrogen, nitrous oxide, oxygen, or air. Modern balloons can be made from materials such as rubber, latex, polychloroprene, or a nylon fabric, while some early balloons were made of dried animal bladders, such as the pig...

s. One of these balloons contained a card with a star on it. On Edwards' cue, the contestants popped the balloons; the player with the star came down to center stage where she then faced the previous game's winner. There were now only two jack-in-the-boxes, with the newcomer receiving the choice between them. As in the 1970s version, the contestant who had the pop-up surprise in her jack-in-the-box went on the Treasure Hunt.

The player selected from one of the 66 boxes, and again was given the opportunity to sell the box back to Edwards for a cash payoff, now worth only between $500 and $1,000. In this version, the prizes were also of much lesser value than the 1970s series; however, winning the right to go on the Treasure Hunt also guaranteed a contestant the opportunity to play the next game for a chance to go on another one. Winning contestants frequently only won one or two home appliance
Home appliance
Home appliances are electrical/mechanical machines which accomplish some household functions, such as cooking or cleaning. Home appliances can be classified into:*Major appliances, or White goods*Small appliances, or Brown goods...

s, a trip, or a small room package; the cars were scaled back to inexpensive models (especially the Chevrolet Chevette
Chevrolet Chevette
The Chevrolet Chevette was introduced in September, 1975 and manufactured for model years 1976-1987 based on GM's worldwide T platform and superseding the Vega as Chevrolet's entry-level subcompact...

); there were also no longer checks worth less than the grand prize. However, a 52-day cruise valued over $18,000 was offered regularly, and was won at least once. The klunks, of course, remained.

Grand prize reveal

At the end of the show, if the check was not won, Geoff again visited with Emile Autouri to find out where the check was hidden, and again Autouri remained speechless except for saying "Yes, I did". On this version, Edwards would also bring small children up to try to get Emile to crack a smile, but still to no effect. Autouri, however, did play on to Geoff's teasing several times, once pretending to fall asleep while Geoff was talking to him. At the end of one episode in which the top prize was won during the second game, Autouri responded "Yes, I shall" when Geoff asked him to get another check ready for the next show. Finally, near the end of the series, Autouri broke character and asked for a cue card
Cue card
Cue cards, also known as note cards or idiot cards, are cards with words written on them that help actors and speakers remember what they have to say. They are typically used in television productions where they can be held off-camera and are unseen by the audience...

, catching Edwards totally off guard.

Episode status

The 1950s series is believed to have been wiped
Wiping
Wiping or junking is a colloquial term for action taken by radio and television production and broadcasting companies, in which old audiotapes, videotapes, and telerecordings , are erased, reused, or destroyed after several uses...

 as per network practices. The March 20, 1958 and April 24, 1959 episodes are the only two known to exist of the original series.

The syndicated versions remain intact and are held by Sony Pictures Television
Sony Pictures Television
Sony Pictures Television, Inc. is an American and global television production/distribution subsidiary of Sony Pictures Entertainment. In turn, the latter is part of the Japanese conglomerate Sony.-Background:...

 (as they own the Chuck Barris library). GSN has aired sporadic episodes from the 1970s version and nearly all of the 1980s version.

Controversy

An incident often talked about regarding The New Treasure Hunt concerned a contestant on an September 1974 episode named Vera Augenbach, who fainted on-stage upon being told that she had won a 1937 Rolls-Royce Phantom convertible. This incident was replayed on 60 Minutes
60 Minutes
60 Minutes is an American television news magazine, which has run on CBS since 1968. The program was created by producer Don Hewitt who set it apart by using a unique style of reporter-centered investigation....

as part of an exposé on the series; producer Chuck Barris
Chuck Barris
Charles Hirsch "Chuck" Barris is an American game show producer, film director and presenter best known for hosting The Gong Show and creating The Dating Game. Barris, a survivor of lung cancer, is also an author and claims to have worked for the CIA.-Early career:Barris was born in Oakland, New...

 expressed pride in the incident, given the show's premise.

In addition to playing on the presumed emotionalism of female contestants, the decision of Barris to only allow women in the game was reportedly a safety precaution – he was concerned that a male contestant might become angered by the show's antics (presumably including being led by a skit, which typically ran for around five minutes or so, into a Klunk) and physically attack Edwards or other staffers. However, in an interview on Blog Talk Radio, Edwards said that men would most likely not show as much enthusiasm as the women, even if they won the grand prize.

During the 1970s run, Barris told Edwards during the fourth season (1976–1977) that he wanted to make The New Treasure Hunt even more sadistic for the upcoming fifth season (1977–1978) – an example being that the contestant would be shown a very expensive car (such as a Rolls-Royce
Rolls-Royce (car)
This a list of Rolls-Royce motor cars and includes vehicles produced by:*Rolls-Royce Limited *Rolls-Royce Motors , which was owned by Vickers between 1980 and 1998, and after that by Volkswagen...

, Ferrari
Ferrari
Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947...

, or Mercedes-Benz
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...

) but, after the excitement subsided, revealing that the prize was only a small part of the vehicle (such as the rear-view mirror). Edwards refused and was initially fired, but Barris quickly went back on that decision and Edwards didn't miss any episodes. However, Edwards left on his own after the season and Barris, unwilling to replace him, canceled the series shortly thereafter.

See also

  • Deal or No Deal
    Deal or No Deal
    Deal or No Deal is the name of several closely related television game shows, the first of which was the Dutch Miljoenenjacht produced by Dutch producer Endemol. It is played with up to 26 cases with certain sums of money...

    –Game show similar in concept to Chuck Barris' Treasure Hunt.
  • Let's Make a Deal
    Let's Make a Deal
    Let's Make a Deal is a television game show which originated in the United States and has since been produced in many countries throughout the world. The show is based around deals offered to members of the audience by the host. The traders usually have to weigh the possibility of an offer being...

    –Another game show similar in concept.

External links

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