The Other Side (Pendulum song)
Encyclopedia
"The Other Side" is the third single from Australian drum and bass
band Pendulum
's second album In Silico. It was released on 28 July 2008 to coincide with their iTunes
Festival gig at London
's Koko. The song peaked at number 54 in the UK Singles Chart
on 3 August, one week after it was first released.
, said in his review that the song "continues their switch to a more mainstream, 'chartable' sound", and that it "seems far too cluttered, noisy and confused to become a chart hit". He went on to say it "is percussive and clearly designed to get dance floors moving, but outside of that context it's little more than a boisterous, unwanted assault on the ear drums".
While reviewing the album In Silico, DJ Gregsta put "The Other Side" in a more positive light, describing it as an "excellent vocal track". He also went further to say that "this is, in my opinion, one of the standout tracks on the album and although unlikely to strike a chord with the media, I still believe its one of the best on the album". The track also received a fairly neutral review from Aidan Williamson in his review of In Silico for Strangeglue, who described the track as "quite odd... but cleverly constructed" and noted that it "squanders the interesting intro with an unimposing mid section".
, stopping at several locations throughout the video. The video was initially released on 8 July 2008 exclusively through the BBC Radio 1
website. It was later uploaded to YouTube
and various other websites for use on the band's MySpace
page and official website.
During the video, a holographic projection
in the elevator appears to communicate with the man using some of the lyrics in the song. It features several instances of the band's logo, which has also been used for the cover art of In Silico and three of the singles taken from it. In particular the video features a UFO
closely resembling the logo, which featured in the video for the band's earlier single "Granite
". Parts of the video bear some resemblance to various scenes in the film 2001: A Space Odyssey
.
12" vinyl single
(WEA450T; released 28 July 2008)
CD single
(WEA450CD; released 28 July 2008)
Digital EP
(iTunes Store
, 7digital
; released 7 July 2008)
Drum and bass
Drum and bass is a type of electronic music which emerged in the late 1980s. The genre is characterized by fast breakbeats , with heavy bass and sub-bass lines...
band Pendulum
Pendulum (band)
Pendulum is an Australian drum and bass and electronic rock band founded in 2002 in Perth by Rob Swire, Gareth McGrillen, and Paul Harding.Swire and McGrillen were members of the rock band known as Xygen. After hearing Konflict's "Messiah" at a club, they were inspired to enter into the drum and...
's second album In Silico. It was released on 28 July 2008 to coincide with their iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
Festival gig at London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
's Koko. The song peaked at number 54 in the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...
on 3 August, one week after it was first released.
Critical reception
"The Other Side" received mixed reviews. Simon Reynolds, of Digital SpyDigital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....
, said in his review that the song "continues their switch to a more mainstream, 'chartable' sound", and that it "seems far too cluttered, noisy and confused to become a chart hit". He went on to say it "is percussive and clearly designed to get dance floors moving, but outside of that context it's little more than a boisterous, unwanted assault on the ear drums".
While reviewing the album In Silico, DJ Gregsta put "The Other Side" in a more positive light, describing it as an "excellent vocal track". He also went further to say that "this is, in my opinion, one of the standout tracks on the album and although unlikely to strike a chord with the media, I still believe its one of the best on the album". The track also received a fairly neutral review from Aidan Williamson in his review of In Silico for Strangeglue, who described the track as "quite odd... but cleverly constructed" and noted that it "squanders the interesting intro with an unimposing mid section".
Music video
A music video was produced for "The Other Side" by the motion design studio Bon-Bon, directed by Rob Chandler. It primarily depicts a man travelling in an elevatorElevator
An elevator is a type of vertical transport equipment that efficiently moves people or goods between floors of a building, vessel or other structures...
, stopping at several locations throughout the video. The video was initially released on 8 July 2008 exclusively through the BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...
website. It was later uploaded to YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
and various other websites for use on the band's MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
page and official website.
During the video, a holographic projection
Holography
Holography is a technique that allows the light scattered from an object to be recorded and later reconstructed so that when an imaging system is placed in the reconstructed beam, an image of the object will be seen even when the object is no longer present...
in the elevator appears to communicate with the man using some of the lyrics in the song. It features several instances of the band's logo, which has also been used for the cover art of In Silico and three of the singles taken from it. In particular the video features a UFO
Unidentified flying object
A term originally coined by the military, an unidentified flying object is an unusual apparent anomaly in the sky that is not readily identifiable to the observer as any known object...
closely resembling the logo, which featured in the video for the band's earlier single "Granite
Granite (song)
"Granite" is the first single from Australian drum and bass band Pendulum's second studio album In Silico. It was released through Warner Music UK, and through the band's new Ear Storm imprint with Warner Music Group. The song entered the UK Singles Chart on 11 November 2007, peaking at number 29...
". Parts of the video bear some resemblance to various scenes in the film 2001: A Space Odyssey
2001: A Space Odyssey (film)
2001: A Space Odyssey is a 1968 epic science fiction film produced and directed by Stanley Kubrick, and co-written by Kubrick and Arthur C. Clarke, partially inspired by Clarke's short story The Sentinel...
.
Formats and track listings
These are the major formats and associated track listings of single releases of "The Other Side".12" vinyl single
(WEA450T; released 28 July 2008)
- A1. "The Other Side" (VIP mix) – 5:38
- A2. "The Other Side" (dubstep mix) – 4:46
CD single
(WEA450CD; released 28 July 2008)
- "The Other Side" (album version) – 5:15
- "The Other Side" (radio edit) – 3:41
- "The Other Side" (VIP mix) – 5:38
- "The Other Side" (dubstep mix) – 4:46
Digital EP
(iTunes Store
ITunes Store
The iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States...
, 7digital
7digital
7digital is a privately held digital media delivery company based in the United Kingdom, offering downloadable music, video and movies to customers primarily within major European markets...
; released 7 July 2008)
- "The Other Side" (album version) – 5:15
- "The Other Side" (radio edit) – 3:41
- "The Other Side" (VIP mix) – 5:38
- "The Other Side" (dubstep mix) – 4:46
- "Showdown" (live at Brixton Academy) – 7:39
Chart positions
| Charts (2008) | Peak Position |
|---|---|
| UK Singles Chart UK Singles Chart The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ... |
54 |
Personnel
The following people contributed to "The Other Side".- Rob SwireRob SwireRob Swire , is an Australian record producer, singer and keyboardist. Swire is best known as lead singer and producer of Australian electronic band Pendulum and is sometimes referred to by the stage name Anscenic...
– synthesiserSynthesizerA synthesizer is an electronic instrument capable of producing sounds by generating electrical signals of different frequencies. These electrical signals are played through a loudspeaker or set of headphones...
, mixingAudio mixing (recorded music)In audio recording, audio mixing is the process by which multiple recorded sounds are combined into one or more channels, most commonly two-channel stereo. In the process, the source signals' level, frequency content, dynamics, and panoramic position are manipulated and effects such as reverb may... - Gareth McGrillen – bassBass guitarThe bass guitar is a stringed instrument played primarily with the fingers or thumb , or by using a pick....
- Peredur ap GwyneddPeredur ap GwyneddPeredur Wyn ap Gwynedd is a Welsh guitarist. He was born and raised in South Wales and currently resides in London. His brother, Rheinallt ap Gwynedd, was the bassist for the band Apollo 440 and his sister, Llinor ap Gwynedd, is an actress....
– guitarGuitarThe guitar is a plucked string instrument, usually played with fingers or a pick. The guitar consists of a body with a rigid neck to which the strings, generally six in number, are attached. Guitars are traditionally constructed of various woods and strung with animal gut or, more recently, with... - Paul KodishPaul KodishPaul Kodish is a professional drummer born and raised in Willesden, London. Kodish has performed with several other artists including hip hop act Whodini in 1986, and drum and bass group Bad Company. He was also one of two drummers for electronica band Apollo 440 between 1997 and 2005 and the...
– drumsDrum kitA drum kit is a collection of drums, cymbals and often other percussion instruments, such as cowbells, wood blocks, triangles, chimes, or tambourines, arranged for convenient playing by a single person .... - Christopher Mayhew – talkbox vocals
- Simon Askew – mixing
- John Davis – masteringAudio masteringMastering, a form of audio post-production, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device ; the source from which all copies will be produced...
Video personnel
The following people contributed to the music video for "The Other Side".- Rob Chandler – directorMusic video directorA music video director is driven by a given music track. These are called music videos and are then used as promotional tools for popular music singles...
, editorFilm editingFilm editing is part of the creative post-production process of filmmaking. It involves the selection and combining of shots into sequences, and ultimately creating a finished motion picture. It is an art of storytelling...
, visual effectsVisual effectsVisual effects are the various processes by which imagery is created and/or manipulated outside the context of a live action shoot. Visual effects involve the integration of live-action footage and generated imagery to create environments which look realistic, but would be dangerous, costly, or... - Sam Brown – producerFilm producerA film producer oversees and delivers a film project to all relevant parties while preserving the integrity, voice and vision of the film. They will also often take on some financial risk by using their own money, especially during the pre-production period, before a film is fully financed.The...
, director of photographyCinematographerA cinematographer is one photographing with a motion picture camera . The title is generally equivalent to director of photography , used to designate a chief over the camera and lighting crews working on a film, responsible for achieving artistic and technical decisions related to the image... - Paul Richman – producer
- Clayton McDermott – visual effects
- Justin Atkinson – matte painterMatte paintingA matte painting is a painted representation of a landscape, set, or distant location that allows filmmakers to create the illusion of an environment that would otherwise be too expensive or impossible to build or visit. Historically, matte painters and film technicians have used various techniques...