The People's Friend
Encyclopedia
The People's Friend is a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 weekly magazine founded in 1869 and currently published by D. C. Thomson & Co. Ltd
D. C. Thomson & Co. Ltd
D. C. Thomson & Co. Ltd, is a publishing company based in Dundee, Scotland, best known for producing The Dundee Courier, The Evening Telegraph, The Sunday Post, Oor Wullie, The Broons, The Beano, The Dandy and Commando comics...

. Its tagline
Tagline
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...

 is "The famous story magazine".

The magazine is principally aimed at older women and is broadly traditionalist in outlook. Each issue contains at least six self-contained short stories and two serials (frequently more), a craft
Craft
A craft is a branch of a profession that requires some particular kind of skilled work. In historical sense, particularly as pertinent to the Medieval history and earlier, the term is usually applied towards people occupied in small-scale production of goods.-Development from the past until...

 project (usually knitting or sewing) and various factual articles, one of which is a piece on a particular town. Pet
Pet
A pet is a household animal kept for companionship and a person's enjoyment, as opposed to wild animals or to livestock, laboratory animals, working animals or sport animals, which are kept for economic or productive reasons. The most popular pets are noted for their loyal or playful...

s, family
Family
In human context, a family is a group of people affiliated by consanguinity, affinity, or co-residence. In most societies it is the principal institution for the socialization of children...

 and tradition
Tradition
A tradition is a ritual, belief or object passed down within a society, still maintained in the present, with origins in the past. Common examples include holidays or impractical but socially meaningful clothes , but the idea has also been applied to social norms such as greetings...

s are also common themes.

The magazine holds an annual craft competition called "The Love Darg" (a Scots
Scots language
Scots is the Germanic language variety spoken in Lowland Scotland and parts of Ulster . It is sometimes called Lowland Scots to distinguish it from Scottish Gaelic, the Celtic language variety spoken in most of the western Highlands and in the Hebrides.Since there are no universally accepted...

 term for a day's work done without asking payment) in which readers are asked to make toys and garments suitable for children. After judging, the entries are distributed to children's charities.

The magazine's geographical location in Dundee
Dundee
Dundee is the fourth-largest city in Scotland and the 39th most populous settlement in the United Kingdom. It lies within the eastern central Lowlands on the north bank of the Firth of Tay, which feeds into the North Sea...

 is reflected in a general bias toward Scottish
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

 subjects. The main front cover image is invariably a painting of a pictureque location somewhere in the British Isles, and readers can also buy prints of these pictures. The paintings are made by a variety of artists but are credited to the collective pseudonym
Pseudonym
A pseudonym is a name that a person assumes for a particular purpose and that differs from his or her original orthonym...

J. Campbell Kerr, which is also used for the "Round Britain" feature within the magazine.

External links

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