The Sun (Malaysia)
Encyclopedia
The Sun is Malaysia's first national free daily newspaper
in tabloid form. Available from Mondays to Fridays except on public holiday, with a target audience of white-collar worker
s and urban youth.
It is published by Sun Media Corporation Sdn Bhd, which is part of the Berjaya Media Berhad (formerly known as Nexnews Berhad). theSun was launched on June 1, 1993, which was originally The Sun. It stopped publication on June 30, 1994 for a revamp, and resumed a month later. It became a free newspaper in 2002. Subscriptions with home delivery are also available.
The principal activity of SMCSB is the publication of theSun newspaper, an English language national daily that was launched in 1993. On 8 April 2002, theSun newspaper was relaunched as a free national daily.
On 4 March 2008, Berjaya Corporation Berhad acquired a substantial stake from the holding company, Nexnews Berhad, and consequently SMCSB has been announced to be a subsidiary of Berjaya Corporation Berhad. On 23 April 2008, Nexnews Berhad changed its name to Berjaya Media Berhad.
theSun weekend was launched in the weekend of 15-16 May 2004, a revamp of its Saturday issue. It was however discontinued in March 2006 as it is not consistent with the free paper model. The comments and opinion sections from the weekend edition.
s, LRT stations
, fast food outlets), primarily in the Klang Valley
, also known as Kuala Lumpur
Metropolitan Area. People can also get a copy of theSun in almost all Malaysian 7-Eleven
stores or pay a newsvendor to deliver the paper to homes. The paper's circulation is audited by the Audit Bureau of Circulation (ABC).
In 2006, prompted by the rising demand for copies and advertisers' thirst for a wider reach, theSun, increased its print run by 76%. The increase took place in two phases, the first on 8 March, with circulation bumped up to 230,000 from 150,000 previously. The second phase saw circulation rising by another 15% to 265,000 copies on 2 October. Out of that, 215,000 copies are distributed in the Klang Valley, solidifying theSuns position as the top English daily in the nation's top consumer region.
published in theSun won Gold and Silver awards respectively.
In March 2007, theSun achieved another milestone when three of its journalists won top awards given by the Society of Publishers in Asia (SOPA) based in Hong Kong. SOPA, the Asian equivalent to of the Pulitzer Prize in the United States, picked theSun for Excellence in Public Service Journalism and Opinion Writing. The competition included more established regional publications.
A first award, for Excellence in Opinion Writing, was for a series of six commentaries written by assistant news editor Jacqueline Ann Surin, who wrote a fortnightly column, Shape of a Pocket, published in the eXtra! section on Thursday. Surin beat an entry from the Far Eastern Economic Review's series of commentaries on Singapore, which received an honorary mention.
theSuns second win, for Public Service Journalism, was for the story "Low Cost Palace" by the Special Reporting and Investigations team of editor R. Nadeswaran and deputy news editor Terence Fernandez who exposed the illegal mansion built by a former Selangor executive councillor.
SOPA again gave theSun two awards in 2008; honourable mentions for Terence Fernancez and R. Nadeswaran in Public Service Journalism for their reports on the failed sports training centre in Brickendonbury and for R. Nadeswaran for Opinion Writing for his Citizen Nades bi-weekly columns.
theSun has also won a number of Malaysian journalism awards for entertainment writing and investigative reporting.
Free daily newspaper
Free daily newspapers are distributed free of charge, either in central places in cities and towns, or with other newspapers. The revenues of such newspapers are based on advertising.-In the U.S.:...
in tabloid form. Available from Mondays to Fridays except on public holiday, with a target audience of white-collar worker
White-collar worker
The term white-collar worker refers to a person who performs professional, managerial, or administrative work, in contrast with a blue-collar worker, whose job requires manual labor...
s and urban youth.
It is published by Sun Media Corporation Sdn Bhd, which is part of the Berjaya Media Berhad (formerly known as Nexnews Berhad). theSun was launched on June 1, 1993, which was originally The Sun. It stopped publication on June 30, 1994 for a revamp, and resumed a month later. It became a free newspaper in 2002. Subscriptions with home delivery are also available.
History
Sun Media Corporation Sdn Bhd (SMCSB) was incorporated in Malaysia under the Act on 19 July 1991 as a private limited company under the name of Fikiran Abadi Sdn Bhd. On 8 December 1994, it changed its name to Sun Media Group Sdn Bhd before assuming its present name on 22 August 1998.The principal activity of SMCSB is the publication of theSun newspaper, an English language national daily that was launched in 1993. On 8 April 2002, theSun newspaper was relaunched as a free national daily.
On 4 March 2008, Berjaya Corporation Berhad acquired a substantial stake from the holding company, Nexnews Berhad, and consequently SMCSB has been announced to be a subsidiary of Berjaya Corporation Berhad. On 23 April 2008, Nexnews Berhad changed its name to Berjaya Media Berhad.
Sections
theSun covers national and international news as well as sports, property, media & marketing and lifestyle & entertainment. It has been redesigned with plenty of news briefs to cater to the reading habits of busy executives - the paper's target audience.theSun weekend was launched in the weekend of 15-16 May 2004, a revamp of its Saturday issue. It was however discontinued in March 2006 as it is not consistent with the free paper model. The comments and opinion sections from the weekend edition.
Target audience
As of 2010, theSun prints and distributes 300,000 copies a day to approximately 3,337 targeted distribution points, called SunSpots (office buildings, condominiumCondominium
A condominium, or condo, is the form of housing tenure and other real property where a specified part of a piece of real estate is individually owned while use of and access to common facilities in the piece such as hallways, heating system, elevators, exterior areas is executed under legal rights...
s, LRT stations
Light rail
Light rail or light rail transit is a form of urban rail public transportation that generally has a lower capacity and lower speed than heavy rail and metro systems, but higher capacity and higher speed than traditional street-running tram systems...
, fast food outlets), primarily in the Klang Valley
Klang Valley
Klang Valley is an area in Malaysia comprising Kuala Lumpur and its suburbs, and adjoining cities and towns in the state of Selangor. An alternative reference to this would be Kuala Lumpur Metropolitan Area or Greater Kuala Lumpur. It is geographically delineated by Titiwangsa Mountains to the...
, also known as Kuala Lumpur
Kuala Lumpur
Kuala Lumpur is the capital and the second largest city in Malaysia by population. The city proper, making up an area of , has a population of 1.4 million as of 2010. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...
Metropolitan Area. People can also get a copy of theSun in almost all Malaysian 7-Eleven
7-Eleven
7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co...
stores or pay a newsvendor to deliver the paper to homes. The paper's circulation is audited by the Audit Bureau of Circulation (ABC).
In 2006, prompted by the rising demand for copies and advertisers' thirst for a wider reach, theSun, increased its print run by 76%. The increase took place in two phases, the first on 8 March, with circulation bumped up to 230,000 from 150,000 previously. The second phase saw circulation rising by another 15% to 265,000 copies on 2 October. Out of that, 215,000 copies are distributed in the Klang Valley, solidifying theSuns position as the top English daily in the nation's top consumer region.
Awards
theSun has won several awards for advertising. The Association of Accredited Advertising Agents Malaysia (4As) has awarded theSun the Media Partner of the Year Award (2004/2005). In the recent Malaysian Media Awards 2005, advertisements by MindShare/Nike and mediaedge:cia/ING InsuranceING Group
The ING Group is a global financial institution offering retail banking, direct banking, commercial banking, investment banking, asset management, and insurance services. ING is the Dutch member of the Inter-Alpha Group of Banks, a cooperative consortium of 11 prominent European banks...
published in theSun won Gold and Silver awards respectively.
In March 2007, theSun achieved another milestone when three of its journalists won top awards given by the Society of Publishers in Asia (SOPA) based in Hong Kong. SOPA, the Asian equivalent to of the Pulitzer Prize in the United States, picked theSun for Excellence in Public Service Journalism and Opinion Writing. The competition included more established regional publications.
A first award, for Excellence in Opinion Writing, was for a series of six commentaries written by assistant news editor Jacqueline Ann Surin, who wrote a fortnightly column, Shape of a Pocket, published in the eXtra! section on Thursday. Surin beat an entry from the Far Eastern Economic Review's series of commentaries on Singapore, which received an honorary mention.
theSuns second win, for Public Service Journalism, was for the story "Low Cost Palace" by the Special Reporting and Investigations team of editor R. Nadeswaran and deputy news editor Terence Fernandez who exposed the illegal mansion built by a former Selangor executive councillor.
SOPA again gave theSun two awards in 2008; honourable mentions for Terence Fernancez and R. Nadeswaran in Public Service Journalism for their reports on the failed sports training centre in Brickendonbury and for R. Nadeswaran for Opinion Writing for his Citizen Nades bi-weekly columns.
theSun has also won a number of Malaysian journalism awards for entertainment writing and investigative reporting.
Criticism
During the 1994 revamp of the newspaper, The Sun has been criticized for using a national flag in the masthead for commercial purposes. The Home Ministry said that the newspaper should not use the national flag in the masthead without permission. The newspaper resumed publication on August 1, 1994.External links
- The Sun's website provides articles and news
- Berjaya Group announcement on 23 May 2002 of sale of Sun Media Corporation Sdn Bhd to Nexnews Group