The Swift Home Service Club
Encyclopedia
Swift Home Service Club was one of the first TV daytime shows, as hosted by Tex McCrary
and Jinx Falkenburg
, which launched on NBC
in 1947 at 1pm ET weekdays as a homemaker tip and interview program. It is one of the oldest live TV broadcasts captured and preserved, where a kinescope of a 1947 transmission is on file at the Library Of Congress. This program is also credited as one of the first television programs with a sustaining sponsor (Swift, the meat and food products company). The series lasted only one season.
Tex McCrary
John Reagan McCrary , better known as Tex McCrary, was an American journalist and public relations specialist who invented the talk show genre for television and radio, and appeared on radio and TV with his wife, Jinx Falkenburg.Born in Calvert, Texas, McCrary graduated from the Phillips Exeter...
and Jinx Falkenburg
Jinx Falkenburg
Jinx Falkenburg was an actress, expert swimmer and tennis star, and one of the highest-paid and most ubiquitous cover-girl models in the United States during the 1930s and 1940s, one of the first supermodels. She married journalist and influential publicist Tex McCrary in 1945...
, which launched on NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
in 1947 at 1pm ET weekdays as a homemaker tip and interview program. It is one of the oldest live TV broadcasts captured and preserved, where a kinescope of a 1947 transmission is on file at the Library Of Congress. This program is also credited as one of the first television programs with a sustaining sponsor (Swift, the meat and food products company). The series lasted only one season.