The Swift Show
Encyclopedia
The Swift Show was a television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 series aired Thursdays at 8:30pm EST on NBC Television premiering April 1, 1948 and running to 1949.

The series, sponsored by the Swift & Company
Swift & Company
Swift & Company is an American food procession company a wholly owned subsidiary of JBS S.A. , a Brazilian company that is the world's largest processor of fresh beef and pork, with more than US$30 billion in annual sales as of 2010. It is also the largest beef processor in Australia.Swift &...

 meat packing company, was mainly a musical variety show
Variety show
A variety show, also known as variety arts or variety entertainment, is an entertainment made up of a variety of acts, especially musical performances and sketch comedy, and normally introduced by a compère or host. Other types of acts include magic, animal and circus acts, acrobatics, juggling...

 hosted by Lanny Ross
Lanny Ross
Lanny Ross was an American singer, pianist and songwriter.-Biography:Lancelot Patrick Ross was born in Seattle, Washington. He graduated from Yale University in 1928, where he was a member of Zeta Psi and Skull and Bones. He later studied classical vocal technique at the Juilliard School of...

, although during its first few months, it also featured a quiz show segment. Guest stars included Eileen Barton, Frank Fontaine
Frank Fontaine
Frank Fontaine was an American comedian and singer.Born in Cambridge, Massachusetts, he is best known for his appearances on television shows of the 1950s and 1960s, including The Jackie Gleason Show, The Jack Benny Show, and The Tonight Show.One of his earliest appearances was on the radio show,...

, Max Showalter
Max Showalter
Max Showalter was an American film, television, and stage actor, as well as a composer, pianist, and singer. One of Showalter's most memorable roles was as Jean Peters' character's husband in the 1953 film Niagara...

, and Susan Shaw
Susan Shaw
Susan Shaw was an English actress.Shaw began her film career in 1946 when she was signed to a contract by the J. Arthur Rank Organisation...

.

For the first five months, a quiz show segment was included. In September 1948, the show became "Lanny's penthouse with his girlfriend Eileen Barton visiting". In March 1949, the show reverted to a purely musical variety show.

Episode status

Two episodes, from May 13, 1948 and May 27, 1948, are in the collection of the UCLA Film and Television Archive
UCLA Film and Television Archive
The UCLA Film and Television Archive is an internationally renowned visual arts organization focused on the preservation, study, and appreciation of film and television, based at the University of California, Los Angeles. It holds more than 220,000 film and television titles and 27 million feet of...

, and an episode from March 31, 1949 is in the collection of the Paley Center for Media.

External links

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