The Uses of Literacy
Encyclopedia
The Uses of Literacy has been described as a key book in the history of English and Media Studies
and in the founding of Cultural Studies
.
in (1957), was an attempt to understand the changes in culture in Britain caused by "massification". It has been described as marking a "watershed in public perception of culture and class and shifted academic parameters". Hoggart's argument is that "the mass publicists" were made "more insistently, effectively and in a more comprehensive and centralised form today than they were earlier" and "that we are moving towards the creation of a mass culture, that the remnants of what was at least in part an urban culture 'of the people' are being destroyed".
, popular magazines and newspapers and the movies and finds in all of these, "drift". He documents the break-up of the old, class culture, lamenting the loss of the close-knit communities and their replacement by the emerging manufactured mass culture. Key features of this are the tabloid newspapers, advertising, and the triumph of Hollywood. These "alien" phenomena have colonized local communities and robbed them of their distinctive features. Hoggart's attack is not on popular culture; rather it is on mass culture which is imposed from above. "Popular culture" being self-created has a fundamental integrity and evolves according to its own laws and dictates, not as a result of the mass media.
Media studies
Media studies is an academic discipline and field of study that deals with the content, history and effects of various media; in particular, the 'mass media'. Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass...
and in the founding of Cultural Studies
Cultural studies
Cultural studies is an academic field grounded in critical theory and literary criticism. It generally concerns the political nature of contemporary culture, as well as its historical foundations, conflicts, and defining traits. It is, to this extent, largely distinguished from cultural...
.
Massification of Culture
The Uses of Literacy, written by Richard HoggartRichard Hoggart
Herbert Richard Hoggart is a British academic and public figure, whose career has covered the fields of sociology, English literature and cultural studies, with a special concern for British popular culture.-Career:...
in (1957), was an attempt to understand the changes in culture in Britain caused by "massification". It has been described as marking a "watershed in public perception of culture and class and shifted academic parameters". Hoggart's argument is that "the mass publicists" were made "more insistently, effectively and in a more comprehensive and centralised form today than they were earlier" and "that we are moving towards the creation of a mass culture, that the remnants of what was at least in part an urban culture 'of the people' are being destroyed".
The "drift"
In his study he looks at pulp fictionPulp magazine
Pulp magazines , also collectively known as pulp fiction, refers to inexpensive fiction magazines published from 1896 through the 1950s. The typical pulp magazine was seven inches wide by ten inches high, half an inch thick, and 128 pages long...
, popular magazines and newspapers and the movies and finds in all of these, "drift". He documents the break-up of the old, class culture, lamenting the loss of the close-knit communities and their replacement by the emerging manufactured mass culture. Key features of this are the tabloid newspapers, advertising, and the triumph of Hollywood. These "alien" phenomena have colonized local communities and robbed them of their distinctive features. Hoggart's attack is not on popular culture; rather it is on mass culture which is imposed from above. "Popular culture" being self-created has a fundamental integrity and evolves according to its own laws and dictates, not as a result of the mass media.
Sources
- The Uses of Literacy: Aspects of Working Class Life (Chatto and Windus, 1957) ISBN 0-7011-0763-4