The Verge (website)
Encyclopedia
The Verge is an American
technology news and media network operated by Vox Media
with offices in Manhattan
, New York
. Along with publishing news items, long form feature stories, product reviews, podcasts, and an entertainment show, the network reports not only on current technology news, but also on how technology affects society and popular culture.
Built on Vox Media's content delivery platform, The Verge harnesses a social community element and uses video extensively. Access to the network's online content is financed through advertising and sponsorship. The network is managed by its editor in chief Joshua Topolsky
and Vox Media's chief content officer
Marty Moe.
The publication competes with similar technology news networks Engadget
, Gizmodo
, Mashable
, CNET
, Wired
, SlashGear
, and TechCrunch
.
posted an article on their website announcing that "eight of the more prominent editorial and technology staff members at Engadget have left or are leaving AOL and are about to build a new gadget site". The group included former Engadget
editor in chief Joshua Topolsky, managing editor Nilay Patel
, editors Paul Miller, Joanna Stern, Chris Ziegler, and Ross Miller, product manager
Justin Glow, and developer Dan Chilton.
Many believed that the mass exodus from Engadget was primarily caused by an internal memo distributed by AOL
which detailed "The AOL Way". The 58-page document outlined a series of plans to turn AOL into a media empire. Courtney Boyd Myers of The Next Web
suggested that AOL was destroying journalism for page views and that it would be difficult for the organisation to apply a "one size fits all" business model to an organisation consisting of a collection of semi-autonomus acquisitions.
In discussing the matter on his blog, Paul Miller wrote, "It doesn’t take a veteran of the publishing world to realize that AOL has its heart in the wrong place with content. As detailed in the “AOL Way,” and borne out in personal experience, AOL sees content as a commodity it can sell ads against. That might make good business sense (though I doubt it), but it doesn’t promote good journalism or even good entertainment, and it doesn’t allow an ambitious team like the one I know and love at Engadget to thrive". Not all members of the group were so forthcoming about their discontent with AOL. Stern simply tweeted "I wrote a long personal blog post about the fact that yesterday was my last day at Engadget, but I decided to just tweet this instead". All Things Digital
suggested that Topolsky and Patel's departures were largely due to "the challenges of working within a large corporate entity". Topolsky's departure is now thought to relate more to operational constraints than editorial issues: “We have been working on blogging technology that was developed in 2003, we haven’t made a hire since I started running the site, and I thought we could be more successful elsewhere”.
Jim Bankoff
, chairman and CEO
of Vox Media has spoken publicly of the benefits of developing a consumer technology media brand and expanding Vox Media's reach. In an interview with Beet.tv he said, "All along, the SB Nation model as you know has been about sports and that continues to be our big push with great growth but when we thought to ourselves from an audience overlap perspective, from an advertiser overlap perspective what other categories could work well for us obviously consumer tech was another one". Bankoff also talked about his desire to attract other Journalists and Bloggers outside of the sports medium to Vox Media, merging Vox Media's advanced technology with "outstanding" talent in order to aid growth and create a premier media company.
One of the key factors in Bankoff attracting the former AOL team to Vox Media was their content management system
(CMS) which has been described as being one of the most advanced systems on the Internet. Michael Bean, founder of Vox Media's SB Nation sports blog Behind the Steel Curtain said of the platform, "the tools SB Nation gives us bloggers are incredible. The network's proprietary content management system [...] and the collaborative publishing aspects of the site (fanposts/fanshots) really make for a unique, social experience". SB Nation's proprietary "StoryStream" generates individual permalink
s for each update made to a particular story. These updates then populate a "stream" which are gathered on a single page. "They’re building for the web as it is now. From the perspective of a journalist who also happens to be a huge nerd, that’s a match made in heaven. SBN isn’t just another media company pushing news out — it’s a testbed and lab for some of the newest and most interesting publishing tools I’ve ever seen." said Topolsky of the system. Development of the platform is led by Trei Brundrett Vice President of Product and Technology at Vox Media. The CMS serves nearly 17 million users and has allowed the company to expand from 100 blogs to over 300.
After many rumors, Topolsky confirmed on Twitter on October 29, 2011, that the website will launch on November 1.
On April 14, 2011, and after only ten days, thisismynextpodcast.com became thisismynext.com (This Is My Next
). Announcing the change Topolsky wrote, "Originally, our plan was to keep covering news — the really notable and interesting bits at least — on our personal blogs. But it quickly became obvious to the team that that didn’t make a whole lot of sense, since it meant that people had to hunt around for content when we could give them a single, easily accessible place to find it.". On October 7, Topolsky announced that they were going to update the website less frequently, in order to focus on the launch of The Verge
The website was noted by TIME
as being one of the best blogs of 2011.
's Late Night with Jimmy Fallon
that he and his team had developed a new technology news brand called The Verge.
The logo mark was created by international design firm Area 17 and features a modified penrose triangle
, an impossible object
.
Reaction to the mark was mixed when the brand was first unveiled. One prominent reviewer, Armin Vit, co-founder of graphic design firm and media publisher UnderConsideration said that "The wordmark is ripped right off Herb Lubalin’s playbook, typeset in a modified version of his own ITC Serif Gothic (Heavy) and then pimped with a ligature, just like Lubalin did in a 1978 ad [...] The icon isn’t that original either, it capitalizes on the ambiguous triangle trend that populates the pages of ffffound but, in its defense, it doubles as a “V” monogram so I’ll allow it. There is nothing wrong with mining the past, especially the 1970s-Herb-Lubalin past, as long as something new is being contributed or a clever twist applied. Here it’s just repetition." Topolsky later commented on a blog post explaining the philosophy behind branding, comparing it "With the kinds of books and magazines I’m extremely fond of (and collect) — pulp sci-fi from the 60’s, 70’s, and 80’s. I wanted to bring some sense of that ethereal, psychedelic weirdness to what we’re doing."
On September 30, 2011, Stern released the first video review branded with The Verge logo and styling. The video style relies heavily on 3D
text and graphics to support the review. Text is made to look as though it is "floating in space" rather than a simple overlay as is often the case in videos of this type. 3D lines accompany the text and connect it to the review unit to illustrate size or pinpoint particular features. The video style was developed by Billy Disney who commented on the fact that he edits video for The Verge.
that the team was moving into new offices at 126 5th Avenue in Manhattan
, New York
. The building is a 15 story neo-classical high rise property located a short distance from Madison Square Park.
, a platform for lifecasting and live video streaming of events online. The Ustream network allows users to interact with one another and with show hosts through chat. After the live broadcast, an edited edition of the show is made available to download directly from the website and is usually featured within a post. Alternatively, episodes can be downloaded through iTunes, Zune, and RSS.
The inaugural episode was broadcast on November 4, 2011. Unlike many previous episodes, it included a video stream of the hosts.
A second weekly podcast was introduced on November 8, 2011. Unlike The Vergecast, The Verge Mobile Podcast is primarily focused on mobile phones and hosted by Chris Ziegler, Vlad Savov, and Dieter Bohn.
, Marty Moe, publisher and co-founder of The Verge, announced that they would soon be launching The Verge Show, "a hip version of your favorite late night television show, with interviews of major technology leaders and luminaries, in-the-field segments, comedy, and analysis and discussion with the leading tech experts, with Josh Topolsky as our host and multi-media star". The article went on to describe plans to "create television programming that can be syndicated around the world". After the site's launch, the name of the show was revealed to actually be On The Verge. The first episode was taped on Monday, November 14, 2011, with special guest Matias Duarte
.
. In a press release, Vox Media Chairman and CEO
Jim Bankoff
indicated the significance of the partnership for potential advertisers, “Launching with a major partner such as BMW, the most innovative and sustainable premium automotive company in the World, it is clear that significant advertisers understand the potential of The Verge to appeal to a broad and influential audience”
were launching a technology content partnership to share original technology reporting, videos and podcasts. According to a press release posted on Business Wire
a "column will appear online Wednesdays and in the paper each Thursday - the day of the week consumers have grown accustomed to reading about new technology releases. It will focus on technology culture, trends and reviews.".
s "resident tech expert", Topolsky has used his appearances on the show to make announcements about The Verge. In Episode 472 on July 18, 2011, in Topolsky's eleventh appearance on the show, he unveiled the "The Verge" brand and announced that the publication would launch in "early fall". On October 12, 2011, Topolsky quitely tweeted, "Hey guys, I'm on Late Night tomorrow! Been so busy I forgot to mention!". It was widely expected that he was going to announce the launch of the publication on that show with one user replying "To announce the launch of the Verge?!?". Instead Topolsky made reference to the fact that the publication would launch sometime "within the next few weeks".
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
technology news and media network operated by Vox Media
Vox Media
Vox Media Inc. is an American global internet media company that currently has two major editorial brands, SB Nation and The Verge . Vox is headquartered at 1740 N St NW in Washington...
with offices in Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...
, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
. Along with publishing news items, long form feature stories, product reviews, podcasts, and an entertainment show, the network reports not only on current technology news, but also on how technology affects society and popular culture.
Built on Vox Media's content delivery platform, The Verge harnesses a social community element and uses video extensively. Access to the network's online content is financed through advertising and sponsorship. The network is managed by its editor in chief Joshua Topolsky
Joshua Topolsky
Joshua Topolsky is an American technology journalist. He is also a record producer, drummer, and DJ under the stage name Joshua Ryan. Topolsky is the co-founder and founding editor in chief of the technology news network The Verge. Before The Verge, he was the editor in chief at Engadget...
and Vox Media's chief content officer
Chief content officer
A chief content officer is a senior officer in a broadcasting organisation and generally the highest ranking creative member of the organization....
Marty Moe.
The publication competes with similar technology news networks Engadget
Engadget
Engadget is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. Though on appearance Engadget functions much like a blog and may be defined as such, much of its editorial content takes the form of an online magazine...
, Gizmodo
Gizmodo
Gizmodo is a technology weblog about consumer electronics. It is part of the Gawker Media network run by Nick Denton and is known for its up-to-date coverage of the technology industry, along with topics as broad as design; architecture; space and science....
, Mashable
Mashable
Mashable is an American news website and Internet news blog founded by Pete Cashmore. The website's primary focus is social media news, but also covers news and developments in mobile, entertainment, online video, business, web development, technology, memes and gadgets...
, CNET
CNET
CNET is a tech media website that publishes news articles, blogs, and podcasts on technology and consumer electronics. Originally founded in 1994 by Halsey Minor and Shelby Bonnie, it was the flagship brand of CNET Networks and became a brand of CBS Interactive through CNET Networks' acquisition...
, Wired
Wired (magazine)
Wired is a full-color monthly American magazine and on-line periodical, published since January 1993, that reports on how new and developing technology affects culture, the economy, and politics...
, SlashGear
SlashGear
SlashGear is a weblog devoted to consumer electronics and technology published by R3 Media LLC. The site was launched in December 2005 and grew quickly in popularity reaching Technorati Top 100 blog ....
, and TechCrunch
TechCrunch
TechCrunch is a web publication that offers technology news and analysis, as well as profiling of startup companies, products, and websites. It was founded by Michael Arrington in 2005, and was first published on June 11, 2005....
.
Founding
On April 3, 2011, The New York TimesThe New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
posted an article on their website announcing that "eight of the more prominent editorial and technology staff members at Engadget have left or are leaving AOL and are about to build a new gadget site". The group included former Engadget
Engadget
Engadget is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. Though on appearance Engadget functions much like a blog and may be defined as such, much of its editorial content takes the form of an online magazine...
editor in chief Joshua Topolsky, managing editor Nilay Patel
Nilay Patel
Nilay Patel is a technology journalist. Former managing editor of Engadget, he left in 2011 and went on to become managing editor of The Verge.- External links :* *...
, editors Paul Miller, Joanna Stern, Chris Ziegler, and Ross Miller, product manager
Product Manager
A product manager investigates, selects, and develops products for an organization, performing the activities of product management.A product manager considers numerous factors such as intended demographic, the products offered by the competition, and how well the product fits with the company's...
Justin Glow, and developer Dan Chilton.
Many believed that the mass exodus from Engadget was primarily caused by an internal memo distributed by AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
which detailed "The AOL Way". The 58-page document outlined a series of plans to turn AOL into a media empire. Courtney Boyd Myers of The Next Web
The Next Web
The Next Web or TNW as it is often referred was founded in 2006 and manages several initiatives focused on international technology news, business and culture. The Next Web Events division organises TNW Conference, TNW Mobile Conference, TNW Bowlr and Kings of Code. In 2008 The Next Web established...
suggested that AOL was destroying journalism for page views and that it would be difficult for the organisation to apply a "one size fits all" business model to an organisation consisting of a collection of semi-autonomus acquisitions.
In discussing the matter on his blog, Paul Miller wrote, "It doesn’t take a veteran of the publishing world to realize that AOL has its heart in the wrong place with content. As detailed in the “AOL Way,” and borne out in personal experience, AOL sees content as a commodity it can sell ads against. That might make good business sense (though I doubt it), but it doesn’t promote good journalism or even good entertainment, and it doesn’t allow an ambitious team like the one I know and love at Engadget to thrive". Not all members of the group were so forthcoming about their discontent with AOL. Stern simply tweeted "I wrote a long personal blog post about the fact that yesterday was my last day at Engadget, but I decided to just tweet this instead". All Things Digital
All Things Digital
AllThingsD.com is an online publication that specializes in technology and startup company news, analysis and coverage. It was founded as an extension of the D: All Things Digital conference in 2007 by Kara Swisher and Walt Mossberg....
suggested that Topolsky and Patel's departures were largely due to "the challenges of working within a large corporate entity". Topolsky's departure is now thought to relate more to operational constraints than editorial issues: “We have been working on blogging technology that was developed in 2003, we haven’t made a hire since I started running the site, and I thought we could be more successful elsewhere”.
Jim Bankoff
Jim Bankoff
James Philip "Jim" Bankoff is Chairman and CEO of SB Nation and is also a Senior Advisor for Providence Equity Partners. As the former Executive Vice President of Programming and Products at AOL, Bankoff has developed and led many notable websites including Aol.com, Mapquest, Moviefone, AOL Music,...
, chairman and CEO
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
of Vox Media has spoken publicly of the benefits of developing a consumer technology media brand and expanding Vox Media's reach. In an interview with Beet.tv he said, "All along, the SB Nation model as you know has been about sports and that continues to be our big push with great growth but when we thought to ourselves from an audience overlap perspective, from an advertiser overlap perspective what other categories could work well for us obviously consumer tech was another one". Bankoff also talked about his desire to attract other Journalists and Bloggers outside of the sports medium to Vox Media, merging Vox Media's advanced technology with "outstanding" talent in order to aid growth and create a premier media company.
One of the key factors in Bankoff attracting the former AOL team to Vox Media was their content management system
Content management system
A content management system is a system providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based...
(CMS) which has been described as being one of the most advanced systems on the Internet. Michael Bean, founder of Vox Media's SB Nation sports blog Behind the Steel Curtain said of the platform, "the tools SB Nation gives us bloggers are incredible. The network's proprietary content management system [...] and the collaborative publishing aspects of the site (fanposts/fanshots) really make for a unique, social experience". SB Nation's proprietary "StoryStream" generates individual permalink
Permalink
A permalink is a URL that points to a specific blog or forum entry after it has passed from the front page to the archives. Because a permalink remains unchanged indefinitely, it is less susceptible to link rot. Most modern weblogging and content-syndication software systems support such links...
s for each update made to a particular story. These updates then populate a "stream" which are gathered on a single page. "They’re building for the web as it is now. From the perspective of a journalist who also happens to be a huge nerd, that’s a match made in heaven. SBN isn’t just another media company pushing news out — it’s a testbed and lab for some of the newest and most interesting publishing tools I’ve ever seen." said Topolsky of the system. Development of the platform is led by Trei Brundrett Vice President of Product and Technology at Vox Media. The CMS serves nearly 17 million users and has allowed the company to expand from 100 blogs to over 300.
After many rumors, Topolsky confirmed on Twitter on October 29, 2011, that the website will launch on November 1.
Interim websites
On April 4, 2011, Topolsky, Patel, and Miller established thisismynextpodcast.com as a platform to continue the weekly technology podcast they had made popular at Engadget. Thisismynextpodcast.com also included a small amount of editorial and news though much of this was channeled through the team's personal websites and blogs.On April 14, 2011, and after only ten days, thisismynextpodcast.com became thisismynext.com (This Is My Next
This Is My Next
This Is My Next was a technology news blog founded by Joshua Topolsky, Nilay Patel, and Paul Miller in April 2011. On average the website posted between 3 and 5 articles a day and attracted 1 million unique visitors and 3.4 million page views...
). Announcing the change Topolsky wrote, "Originally, our plan was to keep covering news — the really notable and interesting bits at least — on our personal blogs. But it quickly became obvious to the team that that didn’t make a whole lot of sense, since it meant that people had to hunt around for content when we could give them a single, easily accessible place to find it.". On October 7, Topolsky announced that they were going to update the website less frequently, in order to focus on the launch of The Verge
The website was noted by TIME
Time (magazine)
Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...
as being one of the best blogs of 2011.
Branding
On July 18, 2011, "resident tech expert" Topolsky announced on NBCNBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
's Late Night with Jimmy Fallon
Late Night with Jimmy Fallon
Late Night with Jimmy Fallon is an American late-night talk show hosted by Jimmy Fallon on NBC. The show premiered on March 2, 2009, as the third incarnation of the Late Night franchise originated by David Letterman....
that he and his team had developed a new technology news brand called The Verge.
The logo mark was created by international design firm Area 17 and features a modified penrose triangle
Penrose triangle
The Penrose triangle, also known as the Penrose tribar, is an impossible object. It was first created by the Swedish artist Oscar Reutersvärd in 1934. The mathematician Roger Penrose independently devised and popularised it in the 1950s, describing it as "impossibility in its purest form". It is...
, an impossible object
Impossible object
An impossible object is a type of optical illusion consisting of a two-dimensional figure which is instantly and subconsciously interpreted by the visual system as representing a projection of a three-dimensional object although it is not actually possible for such an object to exist An impossible...
.
Reaction to the mark was mixed when the brand was first unveiled. One prominent reviewer, Armin Vit, co-founder of graphic design firm and media publisher UnderConsideration said that "The wordmark is ripped right off Herb Lubalin’s playbook, typeset in a modified version of his own ITC Serif Gothic (Heavy) and then pimped with a ligature, just like Lubalin did in a 1978 ad [...] The icon isn’t that original either, it capitalizes on the ambiguous triangle trend that populates the pages of ffffound but, in its defense, it doubles as a “V” monogram so I’ll allow it. There is nothing wrong with mining the past, especially the 1970s-Herb-Lubalin past, as long as something new is being contributed or a clever twist applied. Here it’s just repetition." Topolsky later commented on a blog post explaining the philosophy behind branding, comparing it "With the kinds of books and magazines I’m extremely fond of (and collect) — pulp sci-fi from the 60’s, 70’s, and 80’s. I wanted to bring some sense of that ethereal, psychedelic weirdness to what we’re doing."
On September 30, 2011, Stern released the first video review branded with The Verge logo and styling. The video style relies heavily on 3D
3D computer graphics
3D computer graphics are graphics that use a three-dimensional representation of geometric data that is stored in the computer for the purposes of performing calculations and rendering 2D images...
text and graphics to support the review. Text is made to look as though it is "floating in space" rather than a simple overlay as is often the case in videos of this type. 3D lines accompany the text and connect it to the review unit to illustrate size or pinpoint particular features. The video style was developed by Billy Disney who commented on the fact that he edits video for The Verge.
Offices
On June 16, 2011, Patel announced on This Is My NextThis Is My Next
This Is My Next was a technology news blog founded by Joshua Topolsky, Nilay Patel, and Paul Miller in April 2011. On average the website posted between 3 and 5 articles a day and attracted 1 million unique visitors and 3.4 million page views...
that the team was moving into new offices at 126 5th Avenue in Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...
, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
. The building is a 15 story neo-classical high rise property located a short distance from Madison Square Park.
Products
The "products" section of the website hosts a large database of products akin to that hosted by CNET. The database allows readers to compare device specs and find out product availability.Reviews
The reviews section of the site is split into to correlating sections "category" and "brand". These sections allow users to sift through product reviews either sorting by product brand or looking up a category i.e. laptops, tablet computers, cellphones etc. Reviewed products receive a "Verge Score" out of 10 accurate to one decimal place so an item may for instance receive a score of 7.3.Podcasts
The Verge broadcasts a live weekly podcast. Like their previous podcasts, The Vergecast is fairly light in tone, with show hosts Topolsky, Patel, and Miller regularly falling off topic and discussing popular culture. Guests, usually from the editorial team, may often appear in the podcast and make contributions in their particular areas of specialization. The live podcast is broadcast using UstreamUstream
Ustream is a website which consists of a network of diverse channels providing a platform for lifecasting and live video streaming of events online. Established in March 2007, the site has over 2,000,000 registered users who generate 1,500,000+ hours of live streamed content per month with over ten...
, a platform for lifecasting and live video streaming of events online. The Ustream network allows users to interact with one another and with show hosts through chat. After the live broadcast, an edited edition of the show is made available to download directly from the website and is usually featured within a post. Alternatively, episodes can be downloaded through iTunes, Zune, and RSS.
The inaugural episode was broadcast on November 4, 2011. Unlike many previous episodes, it included a video stream of the hosts.
A second weekly podcast was introduced on November 8, 2011. Unlike The Vergecast, The Verge Mobile Podcast is primarily focused on mobile phones and hosted by Chris Ziegler, Vlad Savov, and Dieter Bohn.
On The Verge
On August 6, 2011, in an interview with EdelmanEdelman (firm)
Edelman is a global public relations firm with consumer, finance, healthcare, technology and industrial practices. It employs over 3,600 people in 53 offices around the globe. Edelman was founded in 1952 by Daniel J. Edelman and is today led by his son President & CEO Richard Edelman...
, Marty Moe, publisher and co-founder of The Verge, announced that they would soon be launching The Verge Show, "a hip version of your favorite late night television show, with interviews of major technology leaders and luminaries, in-the-field segments, comedy, and analysis and discussion with the leading tech experts, with Josh Topolsky as our host and multi-media star". The article went on to describe plans to "create television programming that can be syndicated around the world". After the site's launch, the name of the show was revealed to actually be On The Verge. The first episode was taped on Monday, November 14, 2011, with special guest Matias Duarte
Matias Duarte
Matias Duarte is a Chilean-American computer interface designer, and currently the Director of Android operating system User Experience at Google where Android 3.0, was the first release with a major element of his design influence....
.
BMW of North America
It was announced at launch on July 18, 2011, that The Verge was to be sponsored by BMW of North AmericaBMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
. In a press release, Vox Media Chairman and CEO
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
Jim Bankoff
Jim Bankoff
James Philip "Jim" Bankoff is Chairman and CEO of SB Nation and is also a Senior Advisor for Providence Equity Partners. As the former Executive Vice President of Programming and Products at AOL, Bankoff has developed and led many notable websites including Aol.com, Mapquest, Moviefone, AOL Music,...
indicated the significance of the partnership for potential advertisers, “Launching with a major partner such as BMW, the most innovative and sustainable premium automotive company in the World, it is clear that significant advertisers understand the potential of The Verge to appeal to a broad and influential audience”
The Washington Post
On August 10, 2011, Topolsky announced that The Verge and The Washington PostThe Washington Post
The Washington Post is Washington, D.C.'s largest newspaper and its oldest still-existing paper, founded in 1877. Located in the capital of the United States, The Post has a particular emphasis on national politics. D.C., Maryland, and Virginia editions are printed for daily circulation...
were launching a technology content partnership to share original technology reporting, videos and podcasts. According to a press release posted on Business Wire
Business Wire
Business Wire is a company that disseminates full-text news releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases and other audiences. The company distributes news via its own patented...
a "column will appear online Wednesdays and in the paper each Thursday - the day of the week consumers have grown accustomed to reading about new technology releases. It will focus on technology culture, trends and reviews.".
Late Night with Jimmy Fallon
As Late Night with Jimmy FallonLate Night with Jimmy Fallon
Late Night with Jimmy Fallon is an American late-night talk show hosted by Jimmy Fallon on NBC. The show premiered on March 2, 2009, as the third incarnation of the Late Night franchise originated by David Letterman....
s "resident tech expert", Topolsky has used his appearances on the show to make announcements about The Verge. In Episode 472 on July 18, 2011, in Topolsky's eleventh appearance on the show, he unveiled the "The Verge" brand and announced that the publication would launch in "early fall". On October 12, 2011, Topolsky quitely tweeted, "Hey guys, I'm on Late Night tomorrow! Been so busy I forgot to mention!". It was widely expected that he was going to announce the launch of the publication on that show with one user replying "To announce the launch of the Verge?!?". Instead Topolsky made reference to the fact that the publication would launch sometime "within the next few weeks".
Editors
| Position(s) | Name(s) |
|---|---|
| Editor in chief and co-founder |
Joshua Topolsky |
| Managing editor | Nilay Patel |
| Senior editors, Europe | Thomas Ricker Vlad Savov |
| Senior editors | Sean Hollister Paul Miller |
| Senior editor and product database director |
Ross Miller |
| Senior mobile editors | Dieter Bohn Chris Ziegler |
| Senior reviews editor | Joanna Stern |
| Features editors | Joseph L. Flatley Laura June |
| Features editor and community manager |
Thomas Houston |
| Reviews editor | David Pierce |
| Contributing features writer | Jesse Hicks |
| News writers | Bryan Bishop • Eddie Fu • Jason Iu Sam Sheffer • Jacob Schulman Nathan Ingraham • Joseph Parish TC Sottek |
| News writer, Europe | Jamie Keene |
| News writers, Asia | Jeffrey Blagdon Sam Byford |
| Contributor | Matt Macari |
Other staff
| Position(s) | Name(s) |
|---|---|
| Director of multimedia production and executive producer |
Chad Mumm |
| Video producer | Billy Disney |
| Associate producer | Jordan Oplinger |
| Video intern | Raymond Wei |
| Product database manager | William Savona |
| Production coordinator | Nina Sokoler |
| Podcast producer | Trent Wolbe |
| Interns | Patrick Austin • James Brace Joshua Cherkes • Erik Domnizk Dante D’Orazio • Jonathan Eilenberg Tyler Gold • James Ho • Omy Melo Lucas Ogera • Alexander Roman Gabriel Toledo • Chris Welch Jack Wink |
| Publisher and co-founder | Marty Moe |
Media
External links
- Theverge.com Official Website
- Thisismynext.com Interim Website
- The Verge on
- This Is My Next Podcast on iTunes Preview