The Voice TV Bulgaria is a Bulgarian music channel. It currently airs music videos during most of the day, but it is probable that it will start producing more local shows in the future.

The channel was formerly known as Veselina TV (named after Radio Veselina). In 2006, the Luxembourg

Luxembourg

Luxembourg , officially the Grand Duchy of Luxembourg , is a landlocked country in western Europe, bordered by Belgium, France, and Germany. It has two principal regions: the Oesling in the North as part of the Ardennes massif, and the Gutland in the south...

-based SBS Broadcasting Group

SBS Broadcasting Group

SBS Broadcasting Group was a European broadcasting group, operating commercial television, premium pay channels, radio stations and related print businesses in Western and Central and Eastern Europe...

 acquired Radio Veselina, and in October 2006, Veselina TV was rebranded as The Voice TV, after the music channels in the Nordic countries

Nordic countries

The Nordic countries make up a region in Northern Europe and the North Atlantic which consists of Denmark, Finland, Iceland, Norway and Sweden and their associated territories, the Faroe Islands, Greenland and Åland...

.