The Willy Wonka Candy Company
Overview
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of candy
Candy
Candy, specifically sugar candy, is a confection made from a concentrated solution of sugar in water, to which flavorings and colorants are added...
owned by the Nestle
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
company using licensed materials from Roald Dahl
Roald Dahl
Roald Dahl was a British novelist, short story writer, fighter pilot and screenwriter.Born in Wales to Norwegian parents, he served in the Royal Air Force during the Second World War, in which he became a flying ace and intelligence agent, rising to the rank of Wing Commander...
's Charlie & the Chocolate Factory and its two film adaptations for their packaging and marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
. The brand started in 1971, coinciding with the release of the first film adaptation
Willy Wonka & the Chocolate Factory
Willy Wonka & the Chocolate Factory is a 1971 musical film adaptation of the 1964 novel Charlie and the Chocolate Factory by Roald Dahl, directed by Mel Stuart, and starring Gene Wilder as Willy Wonka. The film tells the story of Charlie Bucket as he receives a golden ticket and visits Willy...
. They were bought by Nestle
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
in 1988.
The brand is used on a range of candies in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
and a range of chocolate bars in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
.
