The Woggle-Bug Book
Encyclopedia
The Woggle-Bug Book is a 1905
1905 in literature
The year 1905 in literature involved some significant new books.-Events:*L. Frank Baum's Animal Fairy Tales are published in The Delineator magazine from January to September....

 children's book
Children's literature
Children's literature is for readers and listeners up to about age twelve; it is often defined in four different ways: books written by children, books written for children, books chosen by children, or books chosen for children. It is often illustrated. The term is used in senses which sometimes...

, written by L. Frank Baum
L. Frank Baum
Lyman Frank Baum was an American author of children's books, best known for writing The Wonderful Wizard of Oz...

, creator of the Land of Oz
Land of Oz
Oz is a fantasy region containing four lands under the rule of one monarch.It was first introduced in The Wonderful Wizard of Oz by L. Frank Baum, one of many fantasy countries that he created for his books. It achieved a popularity that none of his other works attained, and after four years, he...

, and illustrated by Ike Morgan. It has long been one of the rarest items in the Baum bibliography. Baum's text has been controversial for its use of ethnic humor stereotypes.

The project

The book grew out of another promotional project, Queer Visitors from the Marvelous Land of Oz
Queer Visitors from the Marvelous Land of Oz
Queer Visitors from the Marvelous Land of Oz was a newspaper comic strip written by L. Frank Baum and illustrated by Walt McDougall, a political cartoonist for the Philadelphia North American. Queer Visitors appeared in the North American, the Chicago Record-Herald, and other newspapers from 28...

(1904-5), a popular comic strip that promoted Baum's second Oz book, The Marvelous Land of Oz
The Marvelous Land of Oz
The Marvelous Land of Oz: Being an Account of the Further Adventures of the Scarecrow and the Tin Woodman, commonly shortened to The Land of Oz, published on July 5, 1904, is the second of L. Frank Baum's books set in the Land of Oz, and the sequel to The Wonderful Wizard of Oz. This and the next...

(1904). The comic strip, written by Baum and illustrated by Walt McDougall, brought Oz characters including the Scarecrow
Scarecrow (Oz)
The Scarecrow is a character in the fictional Land of Oz created by American author L. Frank Baum and illustrator William Wallace Denslow. In his first appearance, the Scarecrow reveals that he lacks a brain and desires above all else to have one. In reality, he is only two days old and merely...

, the Tin Woodman
Tin Woodman
The Tin Woodman, sometimes referred to as the Tin Man or the Tin Woodsman , is a character in the fictional Land of Oz created by American author L. Frank Baum...

, and others to the United States for various humorous adventures. The Woggle-Bug Book employs the same concept: H. M. Woggle-Bug, T. E. is shown maladjusted to life in an unnamed American city. The book's artist, Ike Morgan, was a Chicago cartoonist who had earlier provided illustrations for Baum's American Fairy Tales
American Fairy Tales
American Fairy Tales is the title of a collection of twelve fantasy stories by L. Frank Baum, published in 1901 by the George M. Hill Company, the firm that issued The Wonderful Wizard of Oz the previous year...

(1901).

Baum's Woggle-Bug was a popular character at the time; he "became something of a national fad and icon...." There were Woggle-Bug postcards and buttons, a Woggle-Bug song, and a Woggle-Bug board game from Parker Brothers
Parker Brothers
Parker Brothers is a toy and game manufacturer and brand. Since 1883, the company has published more than 1,800 games; among their best known products are Monopoly, Cluedo , Sorry, Risk, Trivial Pursuit, Ouija, Aggravation, and Probe...

. Baum and Morgan's picture book was published in January 1905, to help publicize a new musical play, The Woggle-Bug, that was being mounted that year. (The play flopped.) The book was copiously illustrated, with pictures and text alternating on recto and verso pages; it was printed in bright colors in a large format, eleven by fifteen inches.

The plot

The Woggle-Bug Book features the broad ethnic humor that was accepted and popular in its era, and which Baum employed in various works. The Woggle-Bug, who favors flashy clothes with bright colors (he dresses in "gorgeous reds and yellows and blues and greens" and carries a pink handkerchief), falls in love with a gaudy "Wagnerian plaid" dress that he sees on a mannequin in a department store window. Being a woggle bug, he has trouble differentiating between the dress and its wearers, wax or human. The dress is on sale for $7.93 ("GREATLY REDUCED" reads the tag). The Bug works for two days as a ditchdigger (he earns double pay since he digs with four hands) for money to buy the dress.

He arrives too late, though; the dress has been sold, and makes its way through the second-hand market. The Bug pursues his love through the town, ineptly courting the women (Irish, Swedish, and African-American, plus one Chinese man) who have the dress in turn. His pursuit eventually leads to an accidental balloon flight to Africa. There, menacing Arabs want to kill the Woggle-Bug, but he convinces them that his death would bring bad luck. In the jungle he falls in with the talking animals that are the hallmark of Baum's imaginative world.

In the end, the Bug makes his way back to the city, with a necktie made from the dress's loud fabric. He wisely reconciles himself to his fate:
"After all, this necktie is my love — and my love is now mine forevermore! Why should I not be happy and content?"


The plot exploits elements that occur in other Baum works. An accidental balloon flight took the Wizard
Wizard (Oz)
The Wizard of Oz, known during his reign as The Great and Powerful Oz, is the epithet of Oscar Zoroaster Phadrig Isaac Norman Henkel Emmannuel Ambroise Diggs, a fictional character in the Land of Oz, created by American author L...

 to Oz in Baum's most famous book; hostile Arabs are a feature of John Dough and the Cherub
John Dough and the Cherub
John Dough and the Cherub is a children's fantasy novel written by L. Frank Baum, about a living gingerbread man and his adventures.-The book:...

(1906).

The humor

The ethnic humor in The Woggle-Bug Book is crude by modern standards; one critic has called it "egregious." At its best the book also delivers zany absurdities:
Now the greatest aversion the Arabs have is to be chewed by a crocodile, because these people usually roam over the sands of the desert, where to meet an amphibian is simply horrible....


In Africa the Bug meets a charming Miss Chimpanzee who guides him through the intricacies of jungle life. Miss Chim has a low opinion of human beings:
"Those horrid things they call men, whether black or white, seem to me the lowest of all created beasts."

"I have seen them in a highly civilized state," replied the Woggle-Bug, "and they're really further advanced than you might suppose."


The Bug has his fortune told by a hippopotamus:
"You think you have won," continued the Hip; "but there are others who have 1, 2. You have many heart throbs before you, during your future life. Afterward I see no heart throbs whatever. Forty cents, please."


The king of this jungle is not a lion but a weasel, who rejects flattery and accepts only insults and face slaps. His kingdom is guarded by bears with guns, who form a "bearier" or "bearicade." They "oblige all strangers to paws."

Later editions

After decades out of print, a black and white facsimile edition of The Woggle-Bug Book was released in 1978. The text of The Woggle-Bug Book was included as the final chapter of The Third Book of Oz (1989), a slightly edited reprint of the Queer Visitors stories. (A later edition of this, called The Visitors from Oz, was published by Hungry Tiger Press with minimal editing in 2005.) A larger facsimile that excluded the cover artwork was reprinted in Oz-story Magazine
Oz-story Magazine
Oz-story Magazine was an annual periodical devoted to the literature and art of Oz, the fantasy land created by L. Frank Baum. It was published in six volumes between 1995 and 2000....

in 1999. Another edition appeared in 2008.
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