The Zone is the name given to the strand of shopping and gaming programming on ITV1

ITV1

ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in the English regions, Wales, southern Scotland , the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their...

 and a television channel available on Freeview. The programme is an interactive home shopping and gaming show, featuring items from QVC

QVC (UK)

QVC UK is a digital television shopping channel broadcast in the United Kingdom. It was formed in 1993 when QVC, Inc. formed a deal with Sky TV to create a UK version of the US channel. "QVC — The Shopping Channel" first broadcast in the UK on 1 October 1993. QVC UK - 20% owned by Sky - moved into...

 up for sale, with gaming segments from Jackpot247 (previously called Challenge Jackpot). Often, the slot are referred to as The Zone: QVC or The Zone: Jackpot247. The strand is shown usually between the hours of 12:30 am – 2:30 am, however times are flexible around the ITV1 schedule but the show is always on air for two hours. The overnight strand is not broadcast on ITV1 Channel Television

Channel Television

Channel Television is a British television station which has served as an Independent Television contractor to the Channel Islands since 1962. It is based in Jersey...

 (Channel Islands), STV (Central and North Scotland) or UTV

UTV

UTV is a television channel based in the UK region of Northern Ireland. The channel is the Channel 3 or Independent Television licensee for Northern Ireland and is operated by UTV Limited, a wholly owned subsidiary of UTV Media.- Terrestrial :* Analogue: Normally tuned to 3 * Freeview : 3...

 (Northern Ireland).

Presenters

It airs seven days a week, and was originally presented by Angellica Bell

Angellica Bell

Angellica Bell is a British television and radio presenter.-Early life:Born in 1976 of St. Lucian heritage, Bell was educated in Ealing, West London at Notting Hill & Ealing High School. She later earned her BA Honours degree in Politics.-Television career:2000–2006Bell joined CBBC in May 2000...

 and Michael Underwood

Michael Underwood

Michael Paul Underwood is a British television presenter. He famously won a six week CBBC presenting contract on Gaby Roslin's BBC television show Whatever You Want.-Career:...

, who would link in and out of QVC and Challenge Jackpot. Zoe Hardman

Zoe Hardman

Zoe Hardman is a British television presenter. She was a presenter on ITV's phone-in quiz show Glitterball. She trained for a career in media and photography in Kent and now lives in West London...

, Emma Lee

Emma Lee

-Presenting career:Emma Lee is a television presenter and former catwalk model, she has presented productions which have gone on to receive RTS and BAFTA recognition and has presented on GMTV and ITV1’s The Zone....

 and Nigel Mitchell

Nigel Mitchell

Nigel Mitchell is a British television presenter. Nigel is also known for his radio presenting and voiceover work. Nigel is represented by Wise Buddah Talent Management.-Nickelodeon:...

 would substitute on some nights. However, in 2011 linking in and out of programmes was done using short "The Zone" branded stings.

Channel

On 7 November 2011, a placeholder caption appeared on Freeview channel 39, broadcasting on multiplex A, stating "The Zone: Coming soon, The place to shop and play". The channel launched on 14 November 2011, broadcasting between 18:00 pm and 6:00 am but is not available in Wales.