Think About It (Melanie C song)
Encyclopedia
"Think About It" is a song by English singer-songwriter Melanie C from her fifth studio album, The Sea
. It was released as the first single from the album on September 4, 2011 and was written by Adam Argyle and collaborative team Cutfather. The track was recorded in Copenhagen
and was released after the single "Rock Me
", prior to the release Melanie had spent time on the West-End Blood Brothers which she said helped her develop and evolve as an artist.
The song is a dance-pop song, a departure from the usual rock-stance Melanie had taken in her career since 1999 it gathered comparisons to artists; Katy Perry
, Kelly Clarkson
and Pink
, lyrically the song discusses doing something that you know you shouldn't. Critically the song gathered near acclaim, with critics calling it a welcome change, and a better release than the previous, "Rock Me". Critics enjoyed her new found pop-style and found it to be a good introduction to her fifth studio album The Sea. Commercially the song was a moderate hit: in Austria
, Switzerland
and Germany
with its highest peak being in the Swiss charts at number 30. A music video directed Howard Greenhalgh showed her perform against different backdrops and in different outfits throughout.
and has been releasing solo material since 1999, her previous studio album entitled This Time
was released four years prior to the release of "Think About It". In the time she spent between records by her own record label named Red Girl Records, Melanie completed a stint performing in the West End, in the musical Blood Brothers and also became a mother. It was after this time that she started work on her fifth studio album, with the experience from "singing regularly over 6 months" left her confident and strengthened as a vocalist, and left her more confident in the songwriting area also. Melanie spent time recording worldwide and after a track from these sessions titled "Rock Me" was released as a part of the German TV channel's coverage of the FIFA Women's World Cup she announced the release of the lead single from The Sea titled "Think About It".
with producers Adam Argyle and the Cutfather team, and saying "We are incredibly excited to announce Melanie's brand new single - 'Think About It'. Taken from the forthcoming album 'The Sea', the track was written in Copenhagen with Adam Argyle and new collaborators the Cutfather team - who also produced the song. The single is a fresh sound for Melanie; an elevating chorus and enriching melody, basked in light and colour is perfect for the summer." When writing a Question and Answer session on her official website for the single "Rock Me", she was asked about the producer of "Think About It" Adam Argyle to which she responded;
described the track as a "Cutfather-helmed combination of modish guitar riffs and pulsating house beats" and called the song a mix between the bubblegum-pop themes of artist Katy Perry
and power-anthem themes by artist Kelly Clarkson
. With the lyrics "If there's a chance we'll break, I want to smash into pieces", Corner claimed that the track falls under a "Euro-friendly" category. DJ Ron Slomowicz of About.com
described the track as a "fast-paced pop rock track" and compared the song further to, Kelly Clarkson but noted it had similarities to tracks by Avril Lavigne
but stated it "most closely resembles "Raise Your Glass" by P!nk".
listed the song as a "Song of the Day" calling it a comeback he stated "It works incredibly well in Mel's favor, giving her one of her strongest singles since her debut album. If you aren't tapping your foot, bopping your head, humming along, or going crazy, then maybe you're thinking too much." Slomowicz called it an expectation of what is to come on her The Sea record and claimed it showcases "not only modern product" but the "beauty of Melanie's voice". A writer for Popjustice
expressed disappointment with the previous single "Rock Me", and called Melanie "probably one of pop's least necessary", however Popjustice concluded there response with "As it turns out, if you're able to somehow hear past Mel's sometimes rather alarming vocals, 'Think About It' is precisely four types of brilliant" and even listed the track as "Song of the Day". In Austria
the single spent two weeks on the chart, and peaked at number 34, similarly in Switzerland
the song spent two weeks on the chart but peaked at number 32. In Germany the single spent four weeks on the chart peaking at number 48 whilst in the United Kingdom
the single peaked at number 15 on the Indie charts.
The Sea (Melanie C album)
The Sea is the fifth studio album by English recording artist Melanie C. Made under her own independent record label Red Girl Records, the album marks her first new material in four years, since the reunion with the Spice Girls and giving birth to her first child.Preceding the album's release,...
. It was released as the first single from the album on September 4, 2011 and was written by Adam Argyle and collaborative team Cutfather. The track was recorded in Copenhagen
Copenhagen
Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...
and was released after the single "Rock Me
Rock Me (Melanie C song)
"Rock Me" is a song by English singer-songwriter Melanie C from her fifth solo album, The Sea. It was released as the album's first single on 24 June 2011 in Germany, Austria and Switzerland. Written by Melanie C, Dave Roth and David Jost, it serves as official theme song for German TV channel...
", prior to the release Melanie had spent time on the West-End Blood Brothers which she said helped her develop and evolve as an artist.
The song is a dance-pop song, a departure from the usual rock-stance Melanie had taken in her career since 1999 it gathered comparisons to artists; Katy Perry
Katy Perry
Katy Perry is an American singer, songwriter and actress. Born in Santa Barbara, California, and raised by Christian pastor parents, Perry grew up listening to only gospel music and sang in her local church as a child. After earning a GED during her first year of high school, she began to pursue a...
, Kelly Clarkson
Kelly Clarkson
Kelly Brianne Clarkson is an American pop rock singer-songwriter and actress. Clarkson came into prominence after becoming the winner of the inaugural season of the television series American Idol in 2002 and would later become the runner-up in the television special World Idol in 2003.In 2003,...
and Pink
Pink (singer)
Alecia Beth Moore , better known by her stage name Pink , is an American singer-songwriter, musician and actress....
, lyrically the song discusses doing something that you know you shouldn't. Critically the song gathered near acclaim, with critics calling it a welcome change, and a better release than the previous, "Rock Me". Critics enjoyed her new found pop-style and found it to be a good introduction to her fifth studio album The Sea. Commercially the song was a moderate hit: in Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
and Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
with its highest peak being in the Swiss charts at number 30. A music video directed Howard Greenhalgh showed her perform against different backdrops and in different outfits throughout.
Background
Melanie C was one fifth of the girl-band Spice GirlsSpice Girls
The Spice Girls were a British pop girl group formed in 1994. The group consisted of Victoria Beckham , Melanie Brown, Emma Bunton, Melanie Chisholm and Geri Halliwell. They were signed to Virgin Records and released their debut single, "Wannabe" in 1996, which hit number-one in more than 30...
and has been releasing solo material since 1999, her previous studio album entitled This Time
This Time (Melanie C album)
This Time is the fourth studio album released by British singer/songwriter Melanie C. It was primarily released on 30 March 2007 in Germany, Austria and Switzerland. It was released in United Kingdom and some other countries On 2 April...
was released four years prior to the release of "Think About It". In the time she spent between records by her own record label named Red Girl Records, Melanie completed a stint performing in the West End, in the musical Blood Brothers and also became a mother. It was after this time that she started work on her fifth studio album, with the experience from "singing regularly over 6 months" left her confident and strengthened as a vocalist, and left her more confident in the songwriting area also. Melanie spent time recording worldwide and after a track from these sessions titled "Rock Me" was released as a part of the German TV channel's coverage of the FIFA Women's World Cup she announced the release of the lead single from The Sea titled "Think About It".
Development
Her own independent label announced the track on her official website stating the track was written in CopenhagenCopenhagen
Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...
with producers Adam Argyle and the Cutfather team, and saying "We are incredibly excited to announce Melanie's brand new single - 'Think About It'. Taken from the forthcoming album 'The Sea', the track was written in Copenhagen with Adam Argyle and new collaborators the Cutfather team - who also produced the song. The single is a fresh sound for Melanie; an elevating chorus and enriching melody, basked in light and colour is perfect for the summer." When writing a Question and Answer session on her official website for the single "Rock Me", she was asked about the producer of "Think About It" Adam Argyle to which she responded;
My good buddy Adam Argyle features heavily on the album. He's such a brilliant songwriter and I think we're a good team. We collaborated with some fantastic new people too like Jodie Marr. She is incredible and one of my favourite songs came from that session. Another great song came from a session with Adam & Martin Brammer. We took a trip over to Copenhagen and worked with Cutfather, which was some of the best few days working on this album with great results.
Composition
"Think About It" sees Melanie move away from her more rock-influenced sound that she had spent time crafting in years prior. Incorporating "a more electronic and layered production style", the song has been described as a "summer track", with an "infectious melody". The single has been compared to some of the music featured on her debut solo album titled Northern Star, whilst being described as a "poppier dance feel", it has elements of dance-music. Lyrically the song discusses doing something "you know you shouldn't", with lyrics stating "you only regret what you don't do". Lewis Corner from Digital SpyDigital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....
described the track as a "Cutfather-helmed combination of modish guitar riffs and pulsating house beats" and called the song a mix between the bubblegum-pop themes of artist Katy Perry
Katy Perry
Katy Perry is an American singer, songwriter and actress. Born in Santa Barbara, California, and raised by Christian pastor parents, Perry grew up listening to only gospel music and sang in her local church as a child. After earning a GED during her first year of high school, she began to pursue a...
and power-anthem themes by artist Kelly Clarkson
Kelly Clarkson
Kelly Brianne Clarkson is an American pop rock singer-songwriter and actress. Clarkson came into prominence after becoming the winner of the inaugural season of the television series American Idol in 2002 and would later become the runner-up in the television special World Idol in 2003.In 2003,...
. With the lyrics "If there's a chance we'll break, I want to smash into pieces", Corner claimed that the track falls under a "Euro-friendly" category. DJ Ron Slomowicz of About.com
About.com
About.com is an online source for original information and advice. It is written in English, and is aimed primarily at North Americans. It is owned by The New York Times Company....
described the track as a "fast-paced pop rock track" and compared the song further to, Kelly Clarkson but noted it had similarities to tracks by Avril Lavigne
Avril Lavigne
Avril Ramona Lavigne is a Canadian singer-songwriter. She was born in Belleville, Ontario, but spent most of her youth in the small town of Napanee. By the age of 15, she had appeared on stage with Shania Twain; by 16, she had signed a two-album recording contract with Arista Records worth more...
but stated it "most closely resembles "Raise Your Glass" by P!nk".
Reception
Pip Ellwood of Entertainment Focus felt that it is "Melanie's strongest single release for some time", Ellwood positively described the recent "pop influences" within the track, and found that she has "let her hair down" with the track, and concluded the review noting "It has certainly peaked our interest in Melanie’s new album The Sea." Lewis Corner of Digital Spy also gave a positive review starting his response with "When whispers of a pop comeback for Melanie C first surfaced last year, we'll readily admit that we were intrigued" and felt that the track was an appropriate "trailer" for the album. DJ Ron Slomowicz of About.comAbout.com
About.com is an online source for original information and advice. It is written in English, and is aimed primarily at North Americans. It is owned by The New York Times Company....
listed the song as a "Song of the Day" calling it a comeback he stated "It works incredibly well in Mel's favor, giving her one of her strongest singles since her debut album. If you aren't tapping your foot, bopping your head, humming along, or going crazy, then maybe you're thinking too much." Slomowicz called it an expectation of what is to come on her The Sea record and claimed it showcases "not only modern product" but the "beauty of Melanie's voice". A writer for Popjustice
Popjustice
Popjustice is a music website founded in 2000 and is the work of UK freelance music journalist Peter Robinson, who has worked for NME, The Guardian, Attitude and many others....
expressed disappointment with the previous single "Rock Me", and called Melanie "probably one of pop's least necessary", however Popjustice concluded there response with "As it turns out, if you're able to somehow hear past Mel's sometimes rather alarming vocals, 'Think About It' is precisely four types of brilliant" and even listed the track as "Song of the Day". In Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
the single spent two weeks on the chart, and peaked at number 34, similarly in Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
the song spent two weeks on the chart but peaked at number 32. In Germany the single spent four weeks on the chart peaking at number 48 whilst in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
the single peaked at number 15 on the Indie charts.
Music video
A music video for "Think About It" was released, directed by Howard Greenhalgh, her official website described it saying it "provides the song with a varied canvas – bursts of vivid colour and imagery – that's if you can try and take your eyes off Melanie in a selection of stunning outfits!" The video premiered on July 15, 2011 and starts showing Melanie lip-synch the track with an ever-changing backdrop, that shows different colors and imagery. After the first chorus, Melanie's outfits then start to change and the video consistently shows shots of different outfits and backgrounds including one showing fireworks and another showing glitter. During the final scenes, Melanie is shown to be pulling a sheet of black material which she then dancers in front of, and another shot shows Melanie removing items of clothing.Formats and track-listings
-
- Limited Edition 4 Track CD Single (Red Girl)
- "Think About It"
- "Cruel Intentions"
- "Rock Me" (Radio Edit)
- "Rock Me" (Steve More Radio Edit)
-
- Digital 4 track EP (Red Girl)
- "Think About It"
- "Cruel Intentions"
- "Think About It" (Acapella)
- "Think About It" (Instrumental)
-
- Digital 4 Track Remix Bundle (Red Girl)
- "Think About It" (7th Heaven7th Heaven Remix & Production7th Heaven [members: Jon Dixon & Andy Wetson] is a British remix and music production team founded in 2008, releasing their first single in the same year...
Club Mix) - "Think About It" (Groovesplitters Club Mix)
- "Think About It" (More & Masters 'Big Room' Mix)
- "Think About It" (Music video)
-
- 2 Track CD Single (Warner Music)
- "Think About It"
- "Cruel Intentions"
-
- Digital 4 Track EP (Warner Music)
- "Think About It"
- "Cruel Intentions"
- "Think About It" (7th Heaven Club Mix)
- "Think About It" (Music video)
Charts
| Chart (2011) | Peak position |
|---|---|
| Austrian Singles Chart Ö3 Austria Top 40 Ö3 Austria Top 40 is the name of the official Austrian singles chart, as well as the radio show which presents it, aired Fridays on Hitradio Ö3. The show presents the Austrian singles, ringtones and downloads chart. It premiered on 26 November 1968 as Disc Parade and was presented by Ernst Grissemann... |
34 |
| German Singles Chart Media Control Charts The official music charts in Germany are gathered and published by the company Media Control GfK International on behalf of Bundesverband Musikindustrie... |
48 |
| Swiss Singles Chart Swiss Music Charts The Swiss Music Charts are Switzerland's main music sales charts. The charts are a record of the highest-selling singles and albums in various genres in Switzerland.The Swiss Charts include:* Singles Top 75... |
30 |
| UK Indie Chart | 15 |
Release history
| Region | Date | Format | Label |
|---|---|---|---|
| Worldwide | 4 September 2011 | Digital download | Red Girl Records Red Girl Records Red Girl Records is a London, UK based independent record label founded by Melanie C, after parting ways with her record label Virgin Records. All of Melanie's activities are decided upon and funded by herself, alongside her business partner and manager, Nancy Phillips.-Studio albums:*2005:... |