Tilt (drink)
Encyclopedia
Tilt is an alcoholic beverage
that debuted in the US
market in August 2005. Its alcoholic content
by volume varies and is higher than most American beer
(commonly 3–6%), 10% in the lemon lime flavor, to 12% in the new Tilt Red variety, which is a blend of fruit flavors such as cherry, orange, grape, lime and tropical fruit. Tilt drink products are sold in 16 and 24 fluid ounce cans and doesn't contain caffeine or herbs such as ginseng, etc. As of December 17, 2010, all flavors appear to have 12% alcohol/volume.
, containing alcohol
and marketed as a "Premium Malt Beverage
". The original formulation's active ingredients included caffeine
, ginseng
, and Guarana
.
In 2008 a re-formulated Tilt was launched with only caffeine. Budweiser made the formulation change for similar reasons as Miller Brewing Company
, manufacturer of Sparks
. Under pressure from state governments, caffeine was later banned
as well. In September 2010 Tilt was reintroduced in a 24 fluid ounce can similar to Four Loko. Currently Tilt comes in 6 flavors: Tilt Green, Red/Fruit Punch, Purple, Blue, Pina Colada, and Watermelon. The cost is about $2.00. All flavors contain 12% alcohol except Pina Colada which contains 8% and no caffeine.
" that include similar energy formulations include 3SUM
and Sparks. Tilt's alcoholic content by volume is the same as Sparks and Four
.
Alcoholic beverage
An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers, wines, and spirits. They are legally consumed in most countries, and over 100 countries have laws regulating their production, sale, and consumption...
that debuted in the US
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
market in August 2005. Its alcoholic content
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
by volume varies and is higher than most American beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
(commonly 3–6%), 10% in the lemon lime flavor, to 12% in the new Tilt Red variety, which is a blend of fruit flavors such as cherry, orange, grape, lime and tropical fruit. Tilt drink products are sold in 16 and 24 fluid ounce cans and doesn't contain caffeine or herbs such as ginseng, etc. As of December 17, 2010, all flavors appear to have 12% alcohol/volume.
History
Tilt was introduced as an energy drinkEnergy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
, containing alcohol
Alcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....
and marketed as a "Premium Malt Beverage
Malt beverage
Malt beverage is an American term for both alcohol containing and non-alcoholic fermented beverages, in which the primary ingredient is the grain, or seed of the barley plant, which has been allowed to sprout in a traditional way called slightly before it is processed...
". The original formulation's active ingredients included caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
, ginseng
Ginseng
Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae....
, and Guarana
Guarana
Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...
.
In 2008 a re-formulated Tilt was launched with only caffeine. Budweiser made the formulation change for similar reasons as Miller Brewing Company
Miller Brewing Company
The Miller Brewing Company is an American beer brewing company owned by the United Kingdom-based SABMiller. Its regional headquarters are located in Milwaukee, Wisconsin and the company has brewing facilities in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas;...
, manufacturer of Sparks
Sparks (drink)
Sparks is an alcoholic beverage that debuted in the US market in 2002. The original formulation contained caffeine, one of the first alcoholic beverages to do so. Its other original active ingredients included taurine, ginseng and guarana, common to energy drinks.Packaged in a can, its labeling...
. Under pressure from state governments, caffeine was later banned
Ban on caffeinated alcoholic beverages
The ban on caffeinated alcoholic beverages in the United States was a result of multiple cases of alcohol poisoning and alcohol related blackouts. The majority of these alcohol poisoning cases were found on college campuses throughout the United States. Caffeinated alcoholic drinks such as Four...
as well. In September 2010 Tilt was reintroduced in a 24 fluid ounce can similar to Four Loko. Currently Tilt comes in 6 flavors: Tilt Green, Red/Fruit Punch, Purple, Blue, Pina Colada, and Watermelon. The cost is about $2.00. All flavors contain 12% alcohol except Pina Colada which contains 8% and no caffeine.
Related products
Other "malternativesAlcopop
Alcopop is a colloquial term describing certain flavored alcoholic beverages, including:#malt beverages to which various fruit juices or other flavorings have been added...
" that include similar energy formulations include 3SUM
3sum malt beverage
3SUM is an Alcopop The flavored drink is produced by United Brands Company in La Mesa, California. 3SUM is considered an energy drink and a flavored alcoholic beverage. 3SUM is available in 4 different flavors: original, apple, tropical, and watermelon....
and Sparks. Tilt's alcoholic content by volume is the same as Sparks and Four
Four (drink)
Four Loko is a line of alcoholic beverages, originally marketed as energy drinks, sold by Phusion Projects of Chicago, Illinois. Phusion operates as Drink Four Brewing Company. Four Loko, the company's most popular beverage, debuted in the United States market in 2005. It is now sold in 30 states...
.