Timotei is a Nordic

Nordic countries

The Nordic countries make up a region in Northern Europe and the North Atlantic which consists of Denmark, Finland, Iceland, Norway and Sweden and their associated territories, the Faroe Islands, Greenland and Åland...

 shampoo

Shampoo

Shampoo is a hair care product used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair...

 brand owned by Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

. The word Timotei comes from a wild grass called Timothy-grass

Timothy-grass

Timothy-grass , is an abundant perennial grass native to most of Europe except for the Mediterranean region. It grows to 50–150 cm tall, with leaves up to 45 cm long and 1 cm broad. The flowerhead is 7–15 cm long and 8–10 mm broad, with densely packed spikelets...

. Timotei shampoo was launched in Sweden in the 1970s, and introduced to the world in the mid 1980s, but some countries only sold Timotei for a short period. The tagline was 'So mild you can wash your hair as often as you like'.