Titan (Blizzard Entertainment project)
Encyclopedia
Titan is the project name for a massively multiplayer online game
Massively multiplayer online game
A massively multiplayer online game is a multiplayer video game which is capable of supporting hundreds or thousands of players simultaneously. By necessity, they are played on the Internet, and usually feature at least one persistent world. They are, however, not necessarily games played on...

 (MMO) being developed by Blizzard Entertainment
Blizzard Entertainment
Blizzard Entertainment, Inc. is an American video game developer and publisher founded on February 8, 1991 under the name Silicon & Synapse by three graduates of UCLA, Michael Morhaime, Allen Adham and Frank Pearce and currently owned by French company Activision Blizzard...

. Speculation regarding the game began in 2007. Although the company has not officially released information, representatives have discussed it in an effort to recruit software developer
Software developer
A software developer is a person concerned with facets of the software development process. Their work includes researching, designing, developing, and testing software. A software developer may take part in design, computer programming, or software project management...

s. World of Warcraft
World of Warcraft
World of Warcraft is a massively multiplayer online role-playing game by Blizzard Entertainment. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced by Warcraft: Orcs & Humans in 1994...

nor is it designed to be a "WoW-Killer".

Development

In 2007, users on a Blizzard Internet forum
Internet forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...

 speculated that the game was in development after the company published job listings for character and environment artists to work on a "Next-Gen MMO" that was "Top Secret." A Blizzard community representative confirmed that the postings were for an unannounced game that was not an expansion for World of Warcraft. Activision Blizzard
Activision Blizzard
Activision Blizzard, Inc., formerly Activision, Inc. is the American holding company for Activision and Blizzard Entertainment. The company is majority owned by French conglomerate Vivendi SA and was created through the merger of Activision and Vivendi Games, announced on December 2, 2007, in a...

 CEO Bobby Kotick said at the Deutsche Bank Securities Technology Conference that the new game would not be a competitor or clone of World of Warcraft. Chief Operating Officer Paul Sams expanded on the limited information in 2008 when he told videogaming247.com
VG247
Videogaming247 is a video game blog published in the United Kingdom, founded in February 2008 by industry veteran Patrick Garratt...

 that Blizzard's next-generation MMO would be "something that's cool, and new, and different" as well as a "challenging endeavour." CEO Mike Morhaime confirmed that it was a different game and not a sequel in a 2008 interview with Wired
Wired (magazine)
Wired is a full-color monthly American magazine and on-line periodical, published since January 1993, that reports on how new and developing technology affects culture, the economy, and politics...

magazine.

A confidential project schedule was released without the company's consent in November 2010. It showed a project titled "Titan" with a release date in the fourth quarter of 2013. Blizzard China's general manager either resigned or was terminated after the leak. At the 2010 Spike Video Game Awards, Blizzard cofounder Frank Pearce told gaming blog Destructoid
Destructoid
Destructoid is an independent video game-focused blog based in San Francisco, California that was founded in March 2006. It has since grown into one of the most widely read video game sites on the Internet, reaching more than 3 million unique visitors per month...

 that the studio had begun talking about the title as a recruitment tool. He said: "It's our next-gen MMO, and we've only started talking about it in a limited fashion because we want to leverage the fact that we're working on something like that for the purpose of recruiting--getting some of the best talent in the industry on that."

Morhaime spoke of the game in broad terms during a panel discussion at the 2011 D.I.C.E. Summit
D.I.C.E. Summit
D.I.C.E. Summit is an annual multi-day gathering of video game executives held in Las Vegas, Nevada. Established in 2002 by the Academy of Interactive Arts & Sciences, the conference is host to the annual Entertainment Software Association's Interactive Achievement Awards...

. He said that the company had its most experienced MMO developers working on the project. He explained that they were using lessons from the years of working on World of Warcraft, and he also emphasized the significance of players gaming with people they know as opposed to strangers. Morhaime believes that World of Warcraft and Titan, upon its release, will be able to co-exist on the market.

Reports indicated that the game would be discussed at BlizzCon
BlizzCon
"BlizzCon" is an annual convention held by Blizzard Entertainment to celebrate their major franchises: Warcraft, StarCraft and Diablo...

 in October 2011. The rumor was quashed by a Blizzard representative.

Genre

It is not known if the game will be a role-playing game
Massively multiplayer online role-playing game
Massively multiplayer online role-playing game is a genre of role-playing video games in which a very large number of players interact with one another within a virtual game world....

or not.

The game will be "casual" according to an investor report from Sterne Agee analyst Arvind Bhatia.
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