Titan (Transit Advertising Company)
Encyclopedia
Titan is a privately owned media sales company specializing in Out-of-Home advertising. Titan is the largest transit advertising company in North America.
Titan claims to provide national and local clients with "creative outdoor advertising media solutions" in the United States (Atlanta, Boston, Charlotte, Chicago, Dallas, Los Angeles, Minneapolis/St. Paul, New Jersey, New York, Philadelphia, Pittsburgh, San Francisco and Seattle) and Canada.
In 2004, Titan won the exclusive right to sell advertising for NJ Transit in New Jersey.
In 2005, Titan won the exclusive right to sell advertising for King County Metro in Seattle, Southeastern Pennsylvania Transportation Authority (SEPTA) in Philadelphia and the Orange County Transportation Authority (OCTA) in Orange County, California
In 2006, Titan won the exclusive right to sell advertising for the Los Angeles Department of Transportation (LADOT) in Los Angeles and Pierce Transit in Seattle.
In 2007, Titan won the exclusive right to sell advertising for the Chicago Transit Authority (CTA) in Chicago and Metro Transit in the Minneapolis/ St. Paul Metro area.
In 2008, Titan won the exclusive right to sell advertising for the Dallas Area Rapid Transit (DART) in Dallas, the Bay Area Rapid Transit (BART) in San Francisco, and PACE Transit and PACE Street Furniture in Chicago
In 2009, Titan won the exclusive right to sell advertising for Community Transit in Seattle, Long Beach Transit in Long Beach, California, Alameda-Contra Costa Transit District (AC Transit) and San Francisco Municipal Railway in San Francisco. Titan also won the right to sell advertising for the Big Blue Bus in Santa Monica, California.
In late 2010, Titan won the Street Furniture contract with the City of Philadelphia making Titan a powerhouse in the market as it already had the SEPTA Bus and Rail and the Port Authority Transit Corporation (PATCO) Rail contracts.
In April 2011, Titan was awarded a 5-year contract by the Charlotte Area Transit System (CATS), for the exclusive right to sell advertising on the city's buses, and light rail vehicles. The advertising agreement covers exterior and interior bus and exterior advertising on the CATS light rail system as well. CATS had not allowed advertising on its vehicles for over 10 years prior to this award.
Category:Advertising agencies of the United States
Titan claims to provide national and local clients with "creative outdoor advertising media solutions" in the United States (Atlanta, Boston, Charlotte, Chicago, Dallas, Los Angeles, Minneapolis/St. Paul, New Jersey, New York, Philadelphia, Pittsburgh, San Francisco and Seattle) and Canada.
Company History
Titan was founded 2001 by the executives who ran TDI, which in the 1990s was the largest Transit Advertising Sales company in the world, and ultimately grew to $800m in annual sales. TDI was sold to CBS Corporation in 1996 and in 2001 Bill Apfelbaum founded Titan with Don Allman joining as Titan’s CEO in the fall of 2002.In 2004, Titan won the exclusive right to sell advertising for NJ Transit in New Jersey.
In 2005, Titan won the exclusive right to sell advertising for King County Metro in Seattle, Southeastern Pennsylvania Transportation Authority (SEPTA) in Philadelphia and the Orange County Transportation Authority (OCTA) in Orange County, California
In 2006, Titan won the exclusive right to sell advertising for the Los Angeles Department of Transportation (LADOT) in Los Angeles and Pierce Transit in Seattle.
In 2007, Titan won the exclusive right to sell advertising for the Chicago Transit Authority (CTA) in Chicago and Metro Transit in the Minneapolis/ St. Paul Metro area.
In 2008, Titan won the exclusive right to sell advertising for the Dallas Area Rapid Transit (DART) in Dallas, the Bay Area Rapid Transit (BART) in San Francisco, and PACE Transit and PACE Street Furniture in Chicago
In 2009, Titan won the exclusive right to sell advertising for Community Transit in Seattle, Long Beach Transit in Long Beach, California, Alameda-Contra Costa Transit District (AC Transit) and San Francisco Municipal Railway in San Francisco. Titan also won the right to sell advertising for the Big Blue Bus in Santa Monica, California.
In late 2010, Titan won the Street Furniture contract with the City of Philadelphia making Titan a powerhouse in the market as it already had the SEPTA Bus and Rail and the Port Authority Transit Corporation (PATCO) Rail contracts.
In April 2011, Titan was awarded a 5-year contract by the Charlotte Area Transit System (CATS), for the exclusive right to sell advertising on the city's buses, and light rail vehicles. The advertising agreement covers exterior and interior bus and exterior advertising on the CATS light rail system as well. CATS had not allowed advertising on its vehicles for over 10 years prior to this award.
Products and Services
Titan provides sales, marketing, creative, research and maintenance of outdoor advertising on bus, rail, bulletins, telephone kiosks and street banners. Titan also leads the way in the development and successful introduction of market leading digital outdoor platforms.2009 Recession
During the recession of 2008/2009 Titan renegotiated each of their transit contracts. All were successfully negotiated apart from the MTA in New York. In July 2010, Titan successfully completed a consensual restructuring with its banks and investors.External links
- http://www.titan360.com
- http://www.youtube.com/titanworldwide
- http://www.titan360.ca
Category:Advertising agencies of the United States