Richard Todd Davis is the founder of LifeLock

LifeLock

LifeLock Inc. which was founded in 2005, is an American identity theft protection company.According to the LifeLock website, for a minimum fee of $10 a month, the LifeLock Identity Alert system can identify fraudulent applications for some forms of credit and non-credit related services...

, a personal fraud protection company. Davis is known for regularly giving out his Social Security number

Social Security number

In the United States, a Social Security number is a nine-digit number issued to U.S. citizens, permanent residents, and temporary residents under section 205 of the Social Security Act, codified as . The number is issued to an individual by the Social Security Administration, an independent...

, 457-55-5462, in advertisements as a way of publicizing the LifeLock service. A fraudster in Texas obtained a $500 loan using Davis's social security number, prompting some customers to file lawsuits alleging flaws in the LifeLock system and the way it is advertised.