Toddy (PepsiCo)
Encyclopedia
Toddy is a powdered milk drink manufactured by PepsiCo
. As of today, it is mainly marketed and sold in Brazil
and Venezuela
, but in the 1950s-1960s it was sold as a canned beverage and marketed towards Americans
, especially at drive-in
movie theaters where it was advertised with the cartoon mascot "Rodeo Joe".
Pedro Erasmo Santiago combining the characteristics of two drinks: the Scotch Toddy (the egg yolk base of egg, honey, cream of milk and whisky) and the Caribbean Rum Toddy, (the base of cacao, molasses of sugar cane and rum).
On March 15, 1933, Pedro Erasmo Santiago got licensed by the provisory government of Getúlio Vargas
to commercialize the product in Brazil
. He innovated in advertising campaigns even though contracting airplanes to write the name of the product with smoke in skies of Rio De Janeiro
.
In the 1940s, Toddy started being produced in Venezuela
, and it's still a very popular beverage in this country.
Pedro Erasmo Santiago also commenced production of Toddy in Argentina, Portugal, Spain and distributed the product in the Caribbean islands of Dominican Republic and Cuba. He also ventured into various food processing activities, including fruit juices under the trademark Yukery. In Brazil the juice was called Yuky and in Venezuela Yukery.
Back in the 1950s and as result of this venture into juice production, Pedro Erasmo Santiago established the largest orange juice processing and juice concentrate facility in the world, Suconasa, today Cutrale, established in Brazil.
After his death on February 8th 1966, his youngest Son Erasmo Julian Santiago Mejia(August 12th 1936-February 12, 2008) took over the operations, later selling the companies in Venezuela due to pressure from the national government and banks in 1986.
In 1981, Toddy Brazil was sold for the Quaker Oats, that introduced in the following year the Toddynho, a chocolate milk
drink aimed at the consumption that has infantile public.
In recent years the mark is adapting to the future, especially after the purchase of Quaker Oats by PepsiCo
in 2001. Currently the advertising campaign uses the logo covered with a star and three cows with young spirit.
In 2009 Toddy began being sold in Australia
. In 2010, began being sold in Chile
.
products also manufactured by PepsiCo
. It was launched in 1982, with children as the target audience. The drink is more well-known than the traditional Toddy, and is distributed in packages of 200 ml.
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
. As of today, it is mainly marketed and sold in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
and Venezuela
Venezuela
Venezuela , officially called the Bolivarian Republic of Venezuela , is a tropical country on the northern coast of South America. It borders Colombia to the west, Guyana to the east, and Brazil to the south...
, but in the 1950s-1960s it was sold as a canned beverage and marketed towards Americans
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, especially at drive-in
Drive-in
A drive-in is a facility such as a bank, restaurant, or movie theater where one can literally drive in with an automobile for service. It is usually distinguished from a drive-through. At a drive-in restaurant, for example, customers park their vehicles and are usually served by staff who walk out...
movie theaters where it was advertised with the cartoon mascot "Rodeo Joe".
History
Toddy was established in 1930 by Puerto RicanPuerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...
Pedro Erasmo Santiago combining the characteristics of two drinks: the Scotch Toddy (the egg yolk base of egg, honey, cream of milk and whisky) and the Caribbean Rum Toddy, (the base of cacao, molasses of sugar cane and rum).
On March 15, 1933, Pedro Erasmo Santiago got licensed by the provisory government of Getúlio Vargas
Getúlio Vargas
Getúlio Dornelles Vargas served as President of Brazil, first as dictator, from 1930 to 1945, and in a democratically elected term from 1951 until his suicide in 1954. Vargas led Brazil for 18 years, the most for any President, and second in Brazilian history to Emperor Pedro II...
to commercialize the product in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
. He innovated in advertising campaigns even though contracting airplanes to write the name of the product with smoke in skies of Rio De Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
.
In the 1940s, Toddy started being produced in Venezuela
Venezuela
Venezuela , officially called the Bolivarian Republic of Venezuela , is a tropical country on the northern coast of South America. It borders Colombia to the west, Guyana to the east, and Brazil to the south...
, and it's still a very popular beverage in this country.
Pedro Erasmo Santiago also commenced production of Toddy in Argentina, Portugal, Spain and distributed the product in the Caribbean islands of Dominican Republic and Cuba. He also ventured into various food processing activities, including fruit juices under the trademark Yukery. In Brazil the juice was called Yuky and in Venezuela Yukery.
Back in the 1950s and as result of this venture into juice production, Pedro Erasmo Santiago established the largest orange juice processing and juice concentrate facility in the world, Suconasa, today Cutrale, established in Brazil.
After his death on February 8th 1966, his youngest Son Erasmo Julian Santiago Mejia(August 12th 1936-February 12, 2008) took over the operations, later selling the companies in Venezuela due to pressure from the national government and banks in 1986.
In 1981, Toddy Brazil was sold for the Quaker Oats, that introduced in the following year the Toddynho, a chocolate milk
Chocolate milk
Chocolate milk is a sweetened, usually cold, cocoa-flavored milk drink. It is created when chocolate syrup is mixed with milk . It can be purchased pre-mixed or made at home with either cocoa powder and a sweetener , or with melted chocolate, chocolate syrup, or chocolate milk mix...
drink aimed at the consumption that has infantile public.
In recent years the mark is adapting to the future, especially after the purchase of Quaker Oats by PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
in 2001. Currently the advertising campaign uses the logo covered with a star and three cows with young spirit.
In 2009 Toddy began being sold in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
. In 2010, began being sold in Chile
Chile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...
.
Toddynho
Toddynho (Toddy + Portuguese diminutive suffix) is a line of pre-mixed chocolate milkChocolate milk
Chocolate milk is a sweetened, usually cold, cocoa-flavored milk drink. It is created when chocolate syrup is mixed with milk . It can be purchased pre-mixed or made at home with either cocoa powder and a sweetener , or with melted chocolate, chocolate syrup, or chocolate milk mix...
products also manufactured by PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
. It was launched in 1982, with children as the target audience. The drink is more well-known than the traditional Toddy, and is distributed in packages of 200 ml.