Tom Hayes is an American marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 executive. His best-selling books on digital business and culture include, Jump Point: How Network Culture is Revolutionizing Business (McGraw-Hill) and No Size Fits All: From Mass Marketing to Mass Handselling

No Size Fits All: From Mass Marketing to Mass Handselling

No Size Fits All: From Mass Marketing to Mass Handselling is a book written by Tom Hayes and Michael S. Malone....

 (Penguin/Portfolio). He is a frequent contributor to the ¹Wall Street Journal and the ²Huffington Post. In the 1990s he served as founding chairman and CEO of Joint Venture: Silicon Valley, a public-private effort tasked with rebuilding Silicon Valley's struggling regional economy. His work as the group's leader was the subject of the book, ³Grassroots Leaders for a New Economy.
Hayes was born at Fort Benning in Columbus, Georgia, but grew up in Lowell, Massachusetts

Lowell, Massachusetts

Lowell is a city in Middlesex County, Massachusetts, USA. According to the 2010 census, the city's population was 106,519. It is the fourth largest city in the state. Lowell and Cambridge are the county seats of Middlesex County...

. He attended Lowell High School

Lowell High School (Lowell, Massachusetts)

Lowell High School is a single-campus public high school located in downtown Lowell, Massachusetts. The school is a part of Lowell Public Schools...

 and graduated from Boston University

Boston University

Boston University is a private research university located in Boston, Massachusetts. With more than 4,000 faculty members and more than 31,000 students, Boston University is one of the largest private universities in the United States and one of Boston's largest employers...

.

Publications

• Jump Point: How Network Culture is Revolutionizing Business, McGraw-Hill, 2008, ISBN 978-0-07-154562-4
• No Size Fits All: From Mass Marketing to Mass Handselling, Penguin/Portfolio Hardcover, 2009, ISBN 978-1-59184-267-5

External links

• Personal website Tombomb.com
• http://www.internetevolution.com/author.asp?section_id=594&doc_id=147797 In the New Networked Economy, Authenticity Is a Category Killer, Internet Evolution, March 7, 2008

Print

• http://www.fastcompany.com/magazine/11/modelcitizen.html Fast Company, A Model Citizen for the 21st Century
• http://www.nytimes.com/1992/09/28/business/silicon-valley-may-have-lost-its-way.html New York Times, Silicon Valley May Have Lost Its Way
• http://www.wired.com/wired/archive/12.04/start.html?pg=2 Fast Company, Moore's Second Law
• http://74.125.93.132/search?q=cache:ka_1U_r4BzEJ:msl1.mit.edu/furdlog/docs/latimes/2007-04-08_latimes_viral_marketing.pdf+latimes,+tom+hayes,+tombomb.com&cd=1&hl=en&ct=clnk&gl=us Los Angeles Times, Crowd Control

Online

• http://img.slate.com/id/2149759/ Slate.com Outer Outed
• http://www.huffingtonpost.com/tom-hayes Huffington Post bio
• http://us.penguingroup.com/nf/Book/BookDisplay/0,,9781591842675,00.html Penguin Books

Radio

• NPR Interview on "TechNation" with Moira Gunn
  Moira Gunn
  Moira Gunn is host of the radio programs and BioTech Nation, aired by National Public Radio. Tech Nation episodes are normally based on an interview with the author of a science or technology book...
  
  , May 14, 2008