Tommy Bahama is the Seattle-based manufacturer of casual, men’s & women’s sportswear, denim, swimwear, accessories, footwear and a complete home furnishings collection. The brand is owned by Atlanta-based Oxford Industries

Oxford Industries

Oxford Industries, Inc. is a clothing retailer in the United States that specializes in high-end clothing and apparel. The company carries many major labels, including Tommy Bahama, Ben Sherman, Lilly Pulitzer, Oxford Golf and Lanier Clothes.-History:...

. Tommy Bahama is available at Macy's

Macy's

Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

, Neiman Marcus

Neiman Marcus

Neiman Marcus, formerly Neiman-Marcus, is a luxury specialty retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth...

, Sak's Fifth Avenue, and Nordstrom

Nordstrom

Nordstrom, Inc. is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings...

, as well as resort locations around the world. There are over 80 company-owned Tommy Bahama retail stores nationwide, 13 of which include a Tommy Bahama’s restaurant & bar. In 2009, the Tommy Bahama Bar was opened at Yankee Stadium

Yankee Stadium

Yankee Stadium was a stadium located in The Bronx in New York City, New York. It was the home ballpark of the New York Yankees from 1923 to 1973 and from 1976 to 2008. The stadium hosted 6,581 Yankees regular season home games during its 85-year history. It was also the former home of the New York...

.

Products

The men’s sportswear

Sportswear

Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons....

 line includes Tommy Bahama Collection, Tommy Bahama Relax, and Tommy Bahama Denim; Women's products include sportswear, denim

Denim

Denim is a rugged cotton twill textile, in which the weft passes under two or more warp threads. This produces the familiar diagonal ribbing identifiable on the reverse of the fabric, which distinguishes denim from cotton duck. Denim has been in American usage since the late 18th century...

 & swimwear. In addition to company manufactured offering of sportswear, they license home indoor & outdoor furnishings, bedding & bath, lamps, rugs, ceiling fans, outdoor fabrics, wall coverings, sunglasses, optical eyewear, watches, umbrellas, luggage, hats, & men’s and women’s fragrances. The brand also licenses international entities to manufacture sportswear & operate Tommy Bahama’s retail locations in Canada, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 & Dubai

Dubai

Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

.

Tommy Bahama launched its own brand of rum

Rum

Rum is a distilled alcoholic beverage made from sugarcane by-products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels...

 in 2007. The line includes two varieties, White Sand, a light rum; and Golden Sun, an aged, dark rum. Both varieties are produced by R.L. Seale Distillery, which has been producing rum for more than 80 years in Barbados. Tommy Bahama Rum was awarded the Double Gold for Tommy Bahama Golden Sun and Gold for Tommy Bahama White Sands at the 2010 San Francisco World Spirits Competition.

Product placement

The Tommy Bahama brand has been placed in: Couples Retreat

Couples Retreat

Couples Retreat is a 2009 American comedy film written and directed by Peter Billingsley with contributions to the script by Jon Favreau, Vince Vaughn, Dana Fox, Curtis Hanson, and Greg Beeman. Vaughn and Favreau star with Faizon Love, Jason Bateman, Kristin Davis, Kristen Bell, Malin Åkerman and...

, Meet the Parents

Meet the Parents

Meet the Parents is a 2000 American comedy film written by Jim Herzfeld and John Hamburg and directed by Jay Roach. Starring Robert De Niro and Ben Stiller, the film chronicles a series of unfortunate events that befall a good-hearted but hapless male nurse while visiting his girlfriend's parents...

 (and “Focker’s” sequels) and 50 First Dates

50 First Dates

50 First Dates is a 2004 American romantic comedy film directed by Peter Segal and written by George Wing. The film stars Adam Sandler as a woman-chasing veterinarian and Drew Barrymore as an amnesiac, along with Rob Schneider, Sean Astin, Lusia Strus, Blake Clark, and Dan Aykroyd.Most of the film...

; as well as TV’s CSI: Crime Scene Investigation

CSI: Crime Scene Investigation

CSI: Crime Scene Investigation is an American crime drama television series, which premiered on CBS on October 6, 2000. The show was created by Anthony E. Zuiker and produced by Jerry Bruckheimer...

, Scrubs

Scrubs (TV series)

Scrubs is an American medical comedy-drama television series created in 2001 by Bill Lawrence and produced by ABC Studios. The show follows the lives of several employees of the fictional Sacred Heart, a teaching hospital. It features fast-paced screenplay, slapstick, and surreal vignettes...

, Dexter

Dexter (TV series)

Dexter is an American television drama series, which debuted on Showtime on October 1, 2006. The sixth season premiered on October 2, 2011. The series centers on Dexter Morgan , a bloodstain pattern analyst for the Miami Metro Police Department who moonlights as a serial killer...

, Psych

Psych

Psych is an American detective comedy-drama television series created by Steve Franks and broadcast on USA Network. It stars James Roday as Shawn Spencer, a young crime consultant for the Santa Barbara Police Department whose "heightened observational skills" and impressive detective instincts...

 and continually on character Sam Axe from USA Network’s Burn Notice

Burn notice

A burn notice is an official statement issued by one intelligence agency to other agencies. It states that an individual or a group is unreliable for one or more reasons...

, The Simpsons Movie

The Simpsons Movie

The Simpsons Movie is a 2007 American animated comedy film based on the animated television series The Simpsons. The film was directed by David Silverman, and stars the regular television cast of Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria, Harry Shearer, Tress...

 & Forgetting Sarah Marshall

Forgetting Sarah Marshall

Forgetting Sarah Marshall is a 2008 American romantic comedy film directed by Nicholas Stoller and starring Jason Segel, Kristen Bell, Mila Kunis and Russell Brand...

. They were also mockingly endorsed in an episode of It's Always Sunny in Philadelphia

It's Always Sunny in Philadelphia

It's Always Sunny in Philadelphia is an American television sitcom that premiered on FX on August 4, 2005. New episodes continue to air on FX, with reruns playing on Comedy Central, general broadcast syndication, and WGN America—the first-ever cable-to-cable syndication deal for a sitcom...

.

In 2009, the brand signed a deal with Major League Baseball

Major League Baseball

Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

, to create limited edition collections of signature men’s camp shirts with customized graphics, team logos, landmarks and a genuine vintage style. The first shirt produced was the “2009 World Series” shirt; in 2010, they began production of camp shirts for each of the MLB teams.

External links

• Official website
• Hoffman, Mike. "A Brand Is Born", Inc. Magazine, 1 December 2001.