Tony Attwood (writer)
Encyclopedia
Tony Attwood is an expert in direct mail
, who previously worked as a teacher and lecturer, and has written over 80 books on education. He currently lives in Northamptonshire
.
Attwood was educated at what is now the University of Brighton
, the Open University
, and London University Institute of Education
, where he gained an M.Phil
for his research in music education. In 2006 he was awarded a Fellowship of the Institute of Administrative Management
for his work in setting up the National Certificate in Educational Administration - effectively the first comprehensive training programme for school secretaries and administrators.
His books have been varied, ranging from a Blake's 7
programme guide and novel, a 1986 Doctor Who spin-off
novel, a series of music education titles with Oxford University Press
, and several works that introduced the notion of using pop and rock music as a serious topic in education. Later work includes The Improving Department, a radical re-working of school improvement ideas in the UK which challenged mainstream views.
In 1981 Attwood set up Hamilton House Publishing, a company which not only published his post-1981 work but also re-issued earlier work. Since 2000 much of Attwood's work has been in advertising and he has acted as copywriter for a number of national companies. As a result of this work he produced the web site http://www.theory.bz which sets out his theory of direct mail.
He continues to work with the School of Educational Administration, with the Hamilton Housegroup, and with Witchwood Records, (including in 2007 as a performer on one of the record company's albums).
Novels by Tony Attwood
Blake's 7 Afterlife (published WH Allen)
Doctor Who: Turlough and the Earthlink Dilemma (published WH Allen)
Making the Arsenal (published Hamilton House) October 2009
Books on education by Tony Attwood
The Improving Department
Methods of Teaching
From Failure to Excellence
Current book 2009: "Making the Arsenal" by Tony Attwood published Hamilton House. Historical novel set in 1910.
Reference: Arsenal FC official programme 4 November 2009, page 82, article by Tony Attwood, states "contributor to fanzine Highbury High, the Arsenal player database on arsenal.com and the Arsenal History project for AISA."
Direct mail
Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct...
, who previously worked as a teacher and lecturer, and has written over 80 books on education. He currently lives in Northamptonshire
Northamptonshire
Northamptonshire is a landlocked county in the English East Midlands, with a population of 629,676 as at the 2001 census. It has boundaries with the ceremonial counties of Warwickshire to the west, Leicestershire and Rutland to the north, Cambridgeshire to the east, Bedfordshire to the south-east,...
.
Attwood was educated at what is now the University of Brighton
University of Brighton
The University of Brighton is an English university of the United Kingdom, with a community of over 23,000 students and 2,600 staff based on campuses in Brighton, Eastbourne and Hastings. It has one of the best teaching quality ratings in the UK and a strong research record, factors which...
, the Open University
Open University
The Open University is a distance learning and research university founded by Royal Charter in the United Kingdom...
, and London University Institute of Education
University of London
-20th century:Shortly after 6 Burlington Gardens was vacated, the University went through a period of rapid expansion. Bedford College, Royal Holloway and the London School of Economics all joined in 1900, Regent's Park College, which had affiliated in 1841 became an official divinity school of the...
, where he gained an M.Phil
Master of Philosophy
The Master of Philosophy is a postgraduate research degree.An M.Phil. is a lesser degree than a Doctor of Philosophy , but in many cases it is considered to be a more senior degree than a taught Master's degree, as it is often a thesis-only degree. In some instances, an M.Phil...
for his research in music education. In 2006 he was awarded a Fellowship of the Institute of Administrative Management
Institute of Administrative Management
The Institute of Administrative Management is an awarding organisation and professional membership body for practising and aspiring Administrative and Business Managers, with students and members in 65 countries worldwide....
for his work in setting up the National Certificate in Educational Administration - effectively the first comprehensive training programme for school secretaries and administrators.
His books have been varied, ranging from a Blake's 7
Blake's 7
Blake's 7 is a British science fiction television series produced by the BBC for its BBC1 channel. The series was created by Terry Nation, a prolific television writer and creator of the Daleks for the television series Doctor Who. Four series of Blake's 7 were produced and broadcast between 1978...
programme guide and novel, a 1986 Doctor Who spin-off
Doctor Who spin-offs
Doctor Who spin-offs refers to material created outside of, but related to, the long-running British science fiction television series Doctor Who....
novel, a series of music education titles with Oxford University Press
Oxford University Press
Oxford University Press is the largest university press in the world. It is a department of the University of Oxford and is governed by a group of 15 academics appointed by the Vice-Chancellor known as the Delegates of the Press. They are headed by the Secretary to the Delegates, who serves as...
, and several works that introduced the notion of using pop and rock music as a serious topic in education. Later work includes The Improving Department, a radical re-working of school improvement ideas in the UK which challenged mainstream views.
In 1981 Attwood set up Hamilton House Publishing, a company which not only published his post-1981 work but also re-issued earlier work. Since 2000 much of Attwood's work has been in advertising and he has acted as copywriter for a number of national companies. As a result of this work he produced the web site http://www.theory.bz which sets out his theory of direct mail.
He continues to work with the School of Educational Administration, with the Hamilton Housegroup, and with Witchwood Records, (including in 2007 as a performer on one of the record company's albums).
Novels by Tony Attwood
Blake's 7 Afterlife (published WH Allen)
Doctor Who: Turlough and the Earthlink Dilemma (published WH Allen)
Making the Arsenal (published Hamilton House) October 2009
Books on education by Tony Attwood
The Improving Department
Methods of Teaching
From Failure to Excellence
Current book 2009: "Making the Arsenal" by Tony Attwood published Hamilton House. Historical novel set in 1910.
Reference: Arsenal FC official programme 4 November 2009, page 82, article by Tony Attwood, states "contributor to fanzine Highbury High, the Arsenal player database on arsenal.com and the Arsenal History project for AISA."