Torrid
Encyclopedia
Torrid is an American retail chain owned by Hot Topic
. The store offers plus sized apparel and accessories for women and teenage girls sizes 12 - 26. Torrid began operations in April 2001. The first location opened in the Brea Mall
in Brea, California
. Torrid currently has over 170 stores in operation across 36 states in the United States of America.
. Torrid sells accessories
, shoes, jewelry, novelty tee shirts, fashion tops, pants
, Capri pants
, shorts
, skirts, dresses, outerwear
, intimate apparel
, hosiery
, gifts, and beauty products. Torrid follows the Hot Topic merchandise strategy of monitoring fashion trends closely, utilizing direct communication between customers, employees and corporate personnel to be in step with current fashion. Torrid's product mix is approximately 50% private label
, and 50% external brands like Dickies
Girl, Tripp, Freestyle Revolution, and Z. Cavaricci.
s in its advertising circulars and online catalog images. In 2006, Torrid began an annual Model Search Contest, touring cities nationwide. 2007 American Idol
winner Jordin Sparks
was Torrid's 2006 Model Search Contest winner before appearing on that show.
Torrid features celebrity models, such as: Kaycee Stroh
from Disney's High School Musical
, Hairspray
s Nikki Blonsky, Hayley Hasselhoff
, Christina Schmidt
from Degrassi: The Next Generation
(seasons 1-3), Mia Tyler
and singer Beth Ditto
.
Hot Topic
Hot Topic is an American retail chain specializing in music and pop culture-related clothing and accessories, as well as licensed music on CD. The majority of the stores are located in regional shopping malls. The first Hot Topic store was opened in 1988 by Orv Madden, who retired as CEO in 2000...
. The store offers plus sized apparel and accessories for women and teenage girls sizes 12 - 26. Torrid began operations in April 2001. The first location opened in the Brea Mall
Brea Mall
The Brea Mall is a shopping mall located in the Orange County city of Brea, California. Since 1998 the mall has been owned and operated by the Simon Property Group. It is home to four major department stores, over 175 specialty shops and boutiques, and a food court. It is approximately 1,310,000...
in Brea, California
Brea, California
Brea is a city in Orange County, California. The population, as of the 2010 Census was 39,282.The city began as a center of crude oil production, was later propelled by citrus production, and is now an important retail center because of the large Brea Mall and the recently redeveloped Brea Downtown...
. Torrid currently has over 170 stores in operation across 36 states in the United States of America.
Products
The store's clothing styles are aimed at women. In 2005, Torrid expanded its merchandise selection to include styles distinct from its parent company, Hot TopicHot Topic
Hot Topic is an American retail chain specializing in music and pop culture-related clothing and accessories, as well as licensed music on CD. The majority of the stores are located in regional shopping malls. The first Hot Topic store was opened in 1988 by Orv Madden, who retired as CEO in 2000...
. Torrid sells accessories
Fashion accessory
Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....
, shoes, jewelry, novelty tee shirts, fashion tops, pants
Trousers
Trousers are an item of clothing worn on the lower part of the body from the waist to the ankles, covering both legs separately...
, Capri pants
Capri pants
Capri pants are mid-calf pants worn in warm weather. Variants end below the knee and calf...
, shorts
Shorts
Shorts are a bifurcated garment worn by both men and women over their pelvic area, circling the waist, and covering the upper part of the legs, sometimes extending down to or even below the knee, but not covering the entire length of the leg. They are called "shorts" because they are a shortened...
, skirts, dresses, outerwear
Outerwear
-List of outerwear:* Jacket* Coat* Mittens* Cloaks* Hats* Poncho* Rain pants* Trousers* Scarves*Gloves...
, intimate apparel
Intimate Apparel
Intimate Apparel is a play written by Lynn Nottage. The play is a co-production and co-commission between Center Stage, Baltimore, Maryland, and South Coast Repertory, Costa Mesa, California....
, hosiery
Hosiery
Hosiery, also referred to as legwear, describes garments worn directly on the feet and legs. The term originated as the collective term for products of which a maker or seller is termed a hosier; and those products are also known generically as hose...
, gifts, and beauty products. Torrid follows the Hot Topic merchandise strategy of monitoring fashion trends closely, utilizing direct communication between customers, employees and corporate personnel to be in step with current fashion. Torrid's product mix is approximately 50% private label
Private label
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting...
, and 50% external brands like Dickies
Dickies
Williamson-Dickie Manufacturing Company, more commonly referred to as the brand Dickies, is an American company headquartered in Fort Worth, Texas that manufactures and sells work-related clothing and other accessories, including back packs, steel-toe boots, and belts. Its major competitors are...
Girl, Tripp, Freestyle Revolution, and Z. Cavaricci.
Models
Torrid uses both professional and amateur plus-size modelPlus-size model
Plus-size model is a term applied to a person who is engaged primarily in modeling plus-size clothing. Plus-size models also engaged in work that is not strictly related to selling large-sized clothing, e.g., stock photography and advertising photography for cosmetics, household and pharmaceutical...
s in its advertising circulars and online catalog images. In 2006, Torrid began an annual Model Search Contest, touring cities nationwide. 2007 American Idol
American Idol
American Idol, titled American Idol: The Search for a Superstar for the first season, is a reality television singing competition created by Simon Fuller and produced by FremantleMedia North America and 19 Entertainment...
winner Jordin Sparks
Jordin Sparks
Jordin Brianna Sparks is an American pop / R&B singer-songwriter and actress. She hails from Glendale, Arizona who rose to fame as the winner of the sixth season of American Idol. Sparks won when she was 17 years old, making her the youngest winner in Idol history...
was Torrid's 2006 Model Search Contest winner before appearing on that show.
Torrid features celebrity models, such as: Kaycee Stroh
Kaycee Stroh
Kaycee Stroh is an American actress, singer and dancer, best known for her roles in the hit Disney Channel Original Movies, High School Musical, High School Musical 2 and High School Musical 3: Senior Year. This was a worldwide success...
from Disney's High School Musical
High School Musical
High School Musical is a 2006 American television film, first in the High School Musical film franchise. Upon its release on January 20, 2006, it became the most successful film that Disney Channel Original Movie ever produced, with a television sequel High School Musical 2 released in 2007 and...
, Hairspray
Hairspray (2007 film)
Hairspray is a 2007 musical film produced by Kolaja Productions and distributed by New Line Cinema. It was released in the United States, Canada, and the United Kingdom on July 20, 2007. The film is an adaptation of the 2002 Broadway musical of the same name, which in turn was based on John...
s Nikki Blonsky, Hayley Hasselhoff
Hayley Hasselhoff
-External links:...
, Christina Schmidt
Christina Schmidt
Christina Schmidt , sometimes credited as Chrissy Schmidt, is a Canadian actress and plus-size model.Schmidt was born and raised in the Kitchener-Waterloo area and currently resides in New York City. Schmidt took acting classes with television actor Dean Armstrong, known in the United States for...
from Degrassi: The Next Generation
Degrassi: The Next Generation
Degrassi: The Next Generation is a Canadian teen drama television series set in the Degrassi universe, which was created by Linda Schuyler and Kit Hood in 1979. Degrassi is the fourth fictional series in the Degrassi franchise, and follows The Kids of Degrassi Street, Degrassi Junior High, and...
(seasons 1-3), Mia Tyler
Mia Tyler
Mia Abagale Tallarico , better known as Mia Tyler, is an American actress, plus-size model, public speaker and advocate. She is the daughter of Aerosmith lead singer Steven Tyler, and the actress groupie Cyrinda Foxe. She is the paternal half-sister of actress Liv Tyler...
and singer Beth Ditto
Beth Ditto
Mary Beth Patterson, known by her stage name Beth Ditto , is an American singer-songwriter, most famous for her work with the indie rock band Gossip.-Personal life:...
.