TotalStar Swindon
Encyclopedia
Total Star Swindon was a radio station that broadcasted on 107.7 FM in Swindon
Swindon
Swindon is a large town within the borough of Swindon and ceremonial county of Wiltshire, in South West England. It is midway between Bristol, west and Reading, east. London is east...

 in Wiltshire
Wiltshire
Wiltshire is a ceremonial county in South West England. It is landlocked and borders the counties of Dorset, Somerset, Hampshire, Gloucestershire, Oxfordshire and Berkshire. It contains the unitary authority of Swindon and covers...

, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 and is owned by One Gold Radio Ltd
One Gold Radio Ltd
One Gold Radio Ltd until July 3rd 2011 shared a network service with TotalStar radio station based in Cheltenham England.[1]TotalStar in Cheltenham, Gloucestershire - and the Total Star brand - is owned by Storm Radio Ltd.-2011 changes:...

 The station has been relaunched as More Radio
More Radio (Swindon)
More Radio is a radio station which broadcasts on 107.7 MHz FM in Swindon in Wiltshire, England and is owned by More FM Ltd...

 from June 2011.

History

In 2005, after the radio group Swindon FM lobbied for a second FM Radio Licence to be granted for Swindon, Ofcom invited applications for the 12-year broadcasting licence for Swindon. The Local Radio Company applied for licence proposing a radio station called Now FM. After being awarded the licence, they re-named the station to Brunel FM, after Isambard Kingdom Brunel whose railway network had converted Swindon from a small village on the top of a hill, to an extremely large town. Brunel Radio was also the previous name for Classic Gold Radio (now DAB Station Gold) when Wiltshire Radio/GWR (now Heart Wiltshire) launched on FM. Brunel Radio was on the AM frequency however Brunel FM and Brunel Radio/Brunel Classic Gold have no connection other than name and where their studios are based.

For some weeks before its launch, the station was in test transmissions, allowing listeners a preview of the station, without presenters or commercials. The station launched at 10am on 2 September 2006 to the sound of many different people from around the coverage area wishing the station luck.

In June 2008, Brunel FM was sold to Laser Broadcasting along with sister stations Bath FM] and 3TR. Following the buyout, a number of the station's staff resigned, allegedly due to lack of payment.

In October 2008, Brunel FM was sold again to South West Radio Ltd, following the collapse of Laser Broadcasting.[1]

In August 2009 South West Radio itself collapsed and Brunel FM was acquired by YMC Ltd, along with Bath FM, 3TR FM, Quay West 107.4 and Quay West 102.4/100.8. YMC then ran the 5 licensed stations as a group, with local broadcasting throughout the day and some shared or "networked" programming over the weekend.

On 24 March 2010, the 5 YMC Ltd stations were closed by administrators after multiple refusals on the part of regulator OFCOM to transfer the licenses, following a number of financial issues at the stations following TLRC's sale.[2]

Brunel FM plus its 3 sister stations, 3TR FM, Bath FM and Quaywest were eventually bought by One Gold Radio Ltd. All station were rebranded Total Star as part of an agreement with Total Star 107.5 in Gloucestershire which is owned by Storm Radio Ltd.

In May 2011, it was announced that Total Star Swindon (Along with West Wiltshire & Bath) will be re-branded as More Radio
More Radio (Swindon)
More Radio is a radio station which broadcasts on 107.7 MHz FM in Swindon in Wiltshire, England and is owned by More FM Ltd...

from June 2011. This is due to the owners of the stations, One Gold Radio breaking ties with the Total Star group, Storm Radio. This coincides with the Bath licence renewal not being taken up by the group.
Former GWR/Heart/Total Star presenter Howard Taylor is to become More FM's Programme Manager when it launches later next month. Further details have not been disclosed.
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