Theme Park design company started by Peter Alexander, former Disney Imagineer, Universal Studios creative executive and Six Flags Executive Producer, based in Tampa, Florida.


Disney and Universal

While at Walt Disney "WED Enterprises" (now Walt Disney Imagineering

Walt Disney Imagineering

Walt Disney Imagineering is the design and development arm of the Walt Disney Company, responsible for the creation and construction of Disney theme parks worldwide...

)Alexander served as Director of Project Management for EPCOT

Epcot

Epcot is a theme park in the Walt Disney World Resort, located near Orlando, Florida. The park is dedicated to the celebration of human achievement, namely international culture and technological innovation. The second park built at the resort, it opened on October 1, 1982 and was initially named...

 and Tokyo Disneyland

Tokyo Disneyland

is a 115 acre theme park at the Tokyo Disney Resort located in Urayasu, Chiba, Japan, near Tokyo. Its main gate is directly adjacent to both Maihama Station and Tokyo Disneyland Station. It was the first Disney park to be built outside of the United States and opened on April 15, 1983...

. In 1982 he moved to Universal Studios where he became Executive Producer of Universal Studios Florida from the initial creation of the park through its opening in 1991. Working with Bob Ward, he created "King Kong Kongfrontation

Kongfrontation

Kongfrontation was a ride at the Universal Studios Florida theme park, in Orlando, Florida, the main attraction in the park's New York section. It opened as one of the original attractions at the park on June 7, 1990 and was closed on September 8, 2002. Revenge of the Mummy opened in its place on...

," with Steven Spielberg the "E.T. Adventure

E.T. Adventure

E.T. Adventure is a dark ride featured at Universal Studios Florida and formerly, Universal Studios Hollywood, and Universal Studios Japan theme parks. The ride is based on the movie E.T. the Extra-Terrestrial. It is expected to open at Universal Studios South Korea and Universal Studios Dubailand...

" and "Back To The Future: The Ride." Other rides included "Hanna Barbera" with Mario Kamberg and "Earthquake: The Big One." After the opening of Universal Studios, Alexander started the Totally Fun Company.


Nickelodeon TV Network

After leaving Universal in 1991, Alexander first created two TV pilots for the Nickelodeon Network. The first "Go For It" was a pilot only, but lead to his writing the treatment and doing concept illustrations for the long running Nick series "Guts."