Touch It
Encyclopedia
"Touch It" is a rap/hip-hop song by Busta Rhymes
which contains a sample from "Technologic
" by the electronic band Daft Punk
. Released as an official single on May 13, 2006, it was the first single from Rhymes' Aftermath/Interscope debut, The Big Bang
. The song charted well in New Zealand peaking at number one on the RIANZ Singles Chart.
and topping the chart in New Zealand.
, Rah Digga
, Missy Elliott
, Lloyd Banks
, Papoose
, & DMX
. The result was five popular versions of the song and a video, each featuring different well-known hip-hop artists. The final full-length remix
had an accompanying video.
In each scene, all the rappers wear colors that match the background. Usually, after one rapper finishes their verse the others appear and start strutting and dancing on beat. The screen shows two or more sides of the other backgrounds and their rappers. After Busta Rhymes the other rappers appear in this order: Mary J. Blige
in white. Rah Digga
in pink, Missy Elliott
in purple, Lloyd Banks
in blue, Papoose
in green and DMX
in black (he has his hood up). Busta Rhymes and his friend, Spliff Star
, appear in red at the beginning and in yellow at the end. Each singer appears with different outfits, such as Busta's white t-shirt, Papoose's, DMX's, Lloyd Banks
' jackets, and the ladies' fur
coats. During Mary J. Blige
's part, her alter ego
, Brooke Lynn, appears dressed in a matching white costume. Other appearances in the music video are Sean Paul
, DJ Kayslay, Deelishis, Swizz Beatz
, Winky Wright
, Félix Trinidad
and Spliff Star
.
At the 2006 BET Awards
, Busta performed the Video Remix live on stage, along with Elliott, Banks, Blige, Papoose, and Rah Digga. DMX was absent for the performance, but his part was played on the screens on the stage. The performance also featured a surprise final verse by Eminem
, who began with some of Busta's lines from A Tribe Called Quest
's Scenario
.
02-"Touch It" (Remix part 1) by Busta Rhymes
feat. DMX
3:07
03-"Touch It" (Remix part 2) by Busta Rhymes
feat. Mary J. Blige
, Missy Elliott
and Rah Digga
4:01
04-"Touch It" (Remix part 3) by Busta Rhymes feat. Mary J. Blige, Missy Elliott, Rah Digga, Lloyd Banks, Papoose and DMX 7:39
04-"Touch It" (Remix part 4) by Busta Rhymes
feat. Lloyd Banks
and Papoose
3:44
05-"Touch It" (Remix part 5) by Busta Rhymes
feat. Lloyd Banks
, Papoose
, DMX
, Ne-Yo, Mary J. Blige
, Rah Digga
and Missy Elliott
9:00
06-"Touch It" (Remix) by Busta Rhymes feat. Nas and Jay-Z 3:36
08-"Touch It" (BET Awards
'06 Remix) by Busta Rhymes
feat. Will.I.Am
, Mary J. Blige
, Rah Digga
, Missy Elliott
, Lloyd Banks
, Papoose
, DMX
and Eminem
9.24
, Israel Ramirez, was shot and killed outside the set of this song's music video
during filming in Brooklyn
on February 5, 2006. The police have still not found a suspect. In later versions of the video, the cheerleader scene is preceded by a slideshow of Israel "Izzy" Ramirez with a message from Busta Rhymes to the deceased telling him how much he meant to him and how he would not be forgotten.
, DJ Kay Slay
, Sean Paul
, Swizz Beatz
, Spliff Star
, and boxing
champions Félix Trinidad
and Winky Wright
, who had fought in May 2005.
It was nominated for Best Male Video, and Best Rap Video at the 2006 MTV Video Music Awards
. Busta Rhymes himself placed it # 1 on his BET
Top 25 countdown. It debuted on BET 106 & Park in the spring
and received major airplay. It also spun the career of Papoose
. The remix was also nominated for Best Rap Solo Performance at the 2007 Grammy Awards. The song was also popular on the charts, peaking at #16 on the Hot 100 and topping the chart in New Zealand.
Busta Rhymes
Trevor Tahiem Smith, Jr., better known by his stage name Busta Rhymes ,Smith is an American rapper, producer and actor. Chuck D of Public Enemy gave him the alias Busta Rhymes after NFL wide receiver George "Buster" Rhymes...
which contains a sample from "Technologic
Technologic
"Technologic" is a song by French duo Daft Punk from the album Human After All. It was released as the second single on June 14, 2005. The music video for "Technologic" was directed by Daft Punk.-Composition:...
" by the electronic band Daft Punk
Daft Punk
Daft Punk are an electronic music duo consisting of French musicians Guy-Manuel de Homem-Christo and Thomas Bangalter . Daft Punk reached significant popularity in the late 1990s house movement in France and met with continued success in the years following, combining elements of house with synthpop...
. Released as an official single on May 13, 2006, it was the first single from Rhymes' Aftermath/Interscope debut, The Big Bang
The Big Bang (album)
The Big Bang is the seventh studio album by American rapper Busta Rhymes.- Background :It was released on June 13, 2006. It is his only release under Dr. Dre's Aftermath Entertainment record label. Full production of the album came from Dr. Dre, Swizz Beatz, Will.I.Am, Mr. Porter, Erick Sermon,...
. The song charted well in New Zealand peaking at number one on the RIANZ Singles Chart.
Single release
The release date for the single in the UK was 15 May 2006. However, due to UK chart rules allowing songs to chart on download sales alone, one week before the single's physical release, "Touch It" managed to make the top 40, entering at #23 on download sales only. After the physical single release, the song climbed to #6, its peak position. The song had a strong chart run initially, spending seven weeks inside the top 30 there, however, because the physical copies of the single were deleted, the single was withdrawn from the chart due to new chart rules stating that singles could only remain in the chart for two weeks after their physical deletion. This is why the record seemingly fell from the UK top 75 from the top 30. The song was also popular on the charts in the U.S., peaking at #16 on the Billboard Hot 100Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...
and topping the chart in New Zealand.
Country | Peak position |
---|---|
U.S. Billboard Hot 100 Billboard Hot 100 The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday... |
16 |
U.S. Billboard Hot R&B/Hip-Hop Songs Hot R&B/Hip-Hop Songs Hot R&B/Hip-Hop Songs, is a chart released weekly by Billboard in the United States.The chart, initiated in 1942, is used to track the success of popular music songs in urban, or primarily African American, venues. Dominated over the years at various times by jazz, rhythm and blues, doo-wop, soul,... |
3 |
U.S. Billboard Hot Rap Tracks Hot Rap Tracks Rap Songs is a chart released weekly by Billboard in the United States. It lists the 25 most popular hip-hop/rap songs, calculated weekly by airplay on rhythmic and urban radio stations and sales in hip hop-focused or exclusive markets. From 1989 through 2001, it was based on how much the single... |
2 |
U.S. Billboard Pop 100 Pop 100 The Pop 100 was a songs chart that debuted in February 2005 and was released weekly by Billboard magazine in the United States until its discontinuation in 2009... |
31 |
UK Singles Chart UK Singles Chart The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ... |
6 |
Australian Singles Chart | 14 |
Dutch Singles Chart | 34 |
Swiss Singles Chart | 26 |
New Zealand Singles Chart | 1 |
Remix
After the release of "Touch It", a series of remixes were set into play. The main remix features Mary J. BligeMary J. Blige
Mary Jane Blige is an American singer-songwriter, record producer and occasional actress. She is a recipient of nine Grammy Awards and four American Music Awards, and has recorded eight multi-platinum albums. She is the only artist with Grammy Award wins in Pop, Rap, Gospel, and R&B. Blige has...
, Rah Digga
Rah Digga
Rah Digga is an American rapper. Well known as a long time member of the Flipmode Squad, a hip hop group led by Busta Rhymes, she parted ways amicably with the group in 2007. She has been called "one of rap's most prominent women MCs" by Allmusic and "one of hip-hop's most skilled female MCs" in...
, Missy Elliott
Missy Elliott
Melissa Arnette "Missy" Elliott , is an American rapper, singer-songwriter, record producer, and actressA five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have five albums certified platinum by the RIAA, including one...
, Lloyd Banks
Lloyd Banks
Christopher Charles Lloyd , better known by his stage name Lloyd Banks, is an American rapper and member of the rap group G-Unit. Raised in South Jamaica, Queens, he dropped out of high school in 1998. G-Unit released two albums, Beg for Mercy in 2003 and T.O.S. in 2008...
, Papoose
Papoose (rapper)
Shamele Mackie , better known by his stage name Papoose , is an American rapper.-Biography:Born March 5, 1978 in Brooklyn, New York City by Sierra Leone and Native American parents, Papoose made his first attempts at rapping at the age of 7. He was given his name by his grandma Vivian because of...
, & DMX
DMX (rapper)
Earl Simmons , better known by his stage name DMX, is a multiplatinum American rapper and actor who rose to fame in the late 1990s. His stage name pays tribute to the Oberheim DMX drum machine, an instrument he used when he made his own rap beats in the 80's...
. The result was five popular versions of the song and a video, each featuring different well-known hip-hop artists. The final full-length remix
Remix
A remix is an alternative version of a recorded song, made from an original version. This term is also used for any alterations of media other than song ....
had an accompanying video.
Remix video
In the opening of the video, the head cheerleader and the rest of the girls are in burgundy and silver outfits. Busta Rhymes then arrives and decides who runs the city. Upon the entrance of each performer, they mention something positive happening. After Bust and Spliff finish their battle (freestyle), the cheerleaders sing and step to the Touch It beat. An electronic machine makes a zapping-sound and a bolt of green lighting appears in the background.In each scene, all the rappers wear colors that match the background. Usually, after one rapper finishes their verse the others appear and start strutting and dancing on beat. The screen shows two or more sides of the other backgrounds and their rappers. After Busta Rhymes the other rappers appear in this order: Mary J. Blige
Mary J. Blige
Mary Jane Blige is an American singer-songwriter, record producer and occasional actress. She is a recipient of nine Grammy Awards and four American Music Awards, and has recorded eight multi-platinum albums. She is the only artist with Grammy Award wins in Pop, Rap, Gospel, and R&B. Blige has...
in white. Rah Digga
Rah Digga
Rah Digga is an American rapper. Well known as a long time member of the Flipmode Squad, a hip hop group led by Busta Rhymes, she parted ways amicably with the group in 2007. She has been called "one of rap's most prominent women MCs" by Allmusic and "one of hip-hop's most skilled female MCs" in...
in pink, Missy Elliott
Missy Elliott
Melissa Arnette "Missy" Elliott , is an American rapper, singer-songwriter, record producer, and actressA five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have five albums certified platinum by the RIAA, including one...
in purple, Lloyd Banks
Lloyd Banks
Christopher Charles Lloyd , better known by his stage name Lloyd Banks, is an American rapper and member of the rap group G-Unit. Raised in South Jamaica, Queens, he dropped out of high school in 1998. G-Unit released two albums, Beg for Mercy in 2003 and T.O.S. in 2008...
in blue, Papoose
Papoose (rapper)
Shamele Mackie , better known by his stage name Papoose , is an American rapper.-Biography:Born March 5, 1978 in Brooklyn, New York City by Sierra Leone and Native American parents, Papoose made his first attempts at rapping at the age of 7. He was given his name by his grandma Vivian because of...
in green and DMX
DMX (rapper)
Earl Simmons , better known by his stage name DMX, is a multiplatinum American rapper and actor who rose to fame in the late 1990s. His stage name pays tribute to the Oberheim DMX drum machine, an instrument he used when he made his own rap beats in the 80's...
in black (he has his hood up). Busta Rhymes and his friend, Spliff Star
Spliff Star
William A. Lewis Raised in East Flatbush, Brooklyn, New York, he is of Trinidadian descent, better known as Spliff Star, first appeared alongside Busta Rhymes as the Flipmode Squad in 1996 on his album The Coming....
, appear in red at the beginning and in yellow at the end. Each singer appears with different outfits, such as Busta's white t-shirt, Papoose's, DMX's, Lloyd Banks
Lloyd Banks
Christopher Charles Lloyd , better known by his stage name Lloyd Banks, is an American rapper and member of the rap group G-Unit. Raised in South Jamaica, Queens, he dropped out of high school in 1998. G-Unit released two albums, Beg for Mercy in 2003 and T.O.S. in 2008...
' jackets, and the ladies' fur
Fur
Fur is a synonym for hair, used more in reference to non-human animals, usually mammals; particularly those with extensives body hair coverage. The term is sometimes used to refer to the body hair of an animal as a complete coat, also known as the "pelage". Fur is also used to refer to animal...
coats. During Mary J. Blige
Mary J. Blige
Mary Jane Blige is an American singer-songwriter, record producer and occasional actress. She is a recipient of nine Grammy Awards and four American Music Awards, and has recorded eight multi-platinum albums. She is the only artist with Grammy Award wins in Pop, Rap, Gospel, and R&B. Blige has...
's part, her alter ego
Alter ego
An alter ego is a second self, which is believe to be distinct from a person's normal or original personality. The term was coined in the early nineteenth century when dissociative identity disorder was first described by psychologists...
, Brooke Lynn, appears dressed in a matching white costume. Other appearances in the music video are Sean Paul
Sean Paul
Sean Paul Ryan Francis Henriques , who performs under stage name Sean Paul, is a Jamaican pop rap and reggae singer.-1973–1996: Early life:...
, DJ Kayslay, Deelishis, Swizz Beatz
Swizz Beatz
Kasseem Dean , better known by his stage name, Swizz Beatz, is an American record producer, DJ, rapper and painter. At the age of 17, he gained attention in the hip-hop world through his friendship with rapper DMX. Grady Spivey and rapper Cassidy helped launch his label Full Surface Records...
, Winky Wright
Winky Wright
Ronald Lamont "Winky" Wright is an American boxer, the former undisputed world light middleweight champion and a current middleweight contender....
, Félix Trinidad
Félix Trinidad
Félix 'Tito' Trinidad, Jr. is a Puerto Rican professional boxer, considered one of the best in Puerto Rico's history. After winning five National Amateur Championships in Puerto Rico, he debuted as a professional when he was 17. He won his first world championship when he defeated Maurice Blocker...
and Spliff Star
Spliff Star
William A. Lewis Raised in East Flatbush, Brooklyn, New York, he is of Trinidadian descent, better known as Spliff Star, first appeared alongside Busta Rhymes as the Flipmode Squad in 1996 on his album The Coming....
.
At the 2006 BET Awards
BET Awards
The BET Awards were established in 2001 by the Black Entertainment Television network to celebrate African Americans and other minorities in music, acting, sports, and other fields of entertainment over the past year. The awards are presented annually and broadcast live on BET...
, Busta performed the Video Remix live on stage, along with Elliott, Banks, Blige, Papoose, and Rah Digga. DMX was absent for the performance, but his part was played on the screens on the stage. The performance also featured a surprise final verse by Eminem
Eminem
Marshall Bruce Mathers III , better known by his stage name Eminem or his alter ego Slim Shady, is an American rapper, record producer, songwriter and actor. Eminem's popularity brought his group project, D12, to mainstream recognition...
, who began with some of Busta's lines from A Tribe Called Quest
A Tribe Called Quest
A Tribe Called Quest is an American hip hop group, formed in 1985, and is composed of rapper/producer Q-Tip , rapper Phife Dawg , and DJ/producer Ali Shaheed Muhammad. A fourth member, rapper Jarobi White, left the group after their first album but rejoined in 2006...
's Scenario
Scenario (A Tribe Called Quest)
"Scenario" is the third single from A Tribe Called Quest's second album The Low End Theory. The song features members of Leaders of the New School. Matt Cibula of PopMatters called the track hip hop's greatest posse cut...
.
Official remixes and versions
01-"Touch It" by Busta Rhymes02-"Touch It" (Remix part 1) by Busta Rhymes
Busta Rhymes
Trevor Tahiem Smith, Jr., better known by his stage name Busta Rhymes ,Smith is an American rapper, producer and actor. Chuck D of Public Enemy gave him the alias Busta Rhymes after NFL wide receiver George "Buster" Rhymes...
feat. DMX
DMX (rapper)
Earl Simmons , better known by his stage name DMX, is a multiplatinum American rapper and actor who rose to fame in the late 1990s. His stage name pays tribute to the Oberheim DMX drum machine, an instrument he used when he made his own rap beats in the 80's...
3:07
03-"Touch It" (Remix part 2) by Busta Rhymes
Busta Rhymes
Trevor Tahiem Smith, Jr., better known by his stage name Busta Rhymes ,Smith is an American rapper, producer and actor. Chuck D of Public Enemy gave him the alias Busta Rhymes after NFL wide receiver George "Buster" Rhymes...
feat. Mary J. Blige
Mary J. Blige
Mary Jane Blige is an American singer-songwriter, record producer and occasional actress. She is a recipient of nine Grammy Awards and four American Music Awards, and has recorded eight multi-platinum albums. She is the only artist with Grammy Award wins in Pop, Rap, Gospel, and R&B. Blige has...
, Missy Elliott
Missy Elliott
Melissa Arnette "Missy" Elliott , is an American rapper, singer-songwriter, record producer, and actressA five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have five albums certified platinum by the RIAA, including one...
and Rah Digga
Rah Digga
Rah Digga is an American rapper. Well known as a long time member of the Flipmode Squad, a hip hop group led by Busta Rhymes, she parted ways amicably with the group in 2007. She has been called "one of rap's most prominent women MCs" by Allmusic and "one of hip-hop's most skilled female MCs" in...
4:01
04-"Touch It" (Remix part 3) by Busta Rhymes feat. Mary J. Blige, Missy Elliott, Rah Digga, Lloyd Banks, Papoose and DMX 7:39
04-"Touch It" (Remix part 4) by Busta Rhymes
Busta Rhymes
Trevor Tahiem Smith, Jr., better known by his stage name Busta Rhymes ,Smith is an American rapper, producer and actor. Chuck D of Public Enemy gave him the alias Busta Rhymes after NFL wide receiver George "Buster" Rhymes...
feat. Lloyd Banks
Lloyd Banks
Christopher Charles Lloyd , better known by his stage name Lloyd Banks, is an American rapper and member of the rap group G-Unit. Raised in South Jamaica, Queens, he dropped out of high school in 1998. G-Unit released two albums, Beg for Mercy in 2003 and T.O.S. in 2008...
and Papoose
Papoose (rapper)
Shamele Mackie , better known by his stage name Papoose , is an American rapper.-Biography:Born March 5, 1978 in Brooklyn, New York City by Sierra Leone and Native American parents, Papoose made his first attempts at rapping at the age of 7. He was given his name by his grandma Vivian because of...
3:44
05-"Touch It" (Remix part 5) by Busta Rhymes
Busta Rhymes
Trevor Tahiem Smith, Jr., better known by his stage name Busta Rhymes ,Smith is an American rapper, producer and actor. Chuck D of Public Enemy gave him the alias Busta Rhymes after NFL wide receiver George "Buster" Rhymes...
feat. Lloyd Banks
Lloyd Banks
Christopher Charles Lloyd , better known by his stage name Lloyd Banks, is an American rapper and member of the rap group G-Unit. Raised in South Jamaica, Queens, he dropped out of high school in 1998. G-Unit released two albums, Beg for Mercy in 2003 and T.O.S. in 2008...
, Papoose
Papoose (rapper)
Shamele Mackie , better known by his stage name Papoose , is an American rapper.-Biography:Born March 5, 1978 in Brooklyn, New York City by Sierra Leone and Native American parents, Papoose made his first attempts at rapping at the age of 7. He was given his name by his grandma Vivian because of...
, DMX
DMX (rapper)
Earl Simmons , better known by his stage name DMX, is a multiplatinum American rapper and actor who rose to fame in the late 1990s. His stage name pays tribute to the Oberheim DMX drum machine, an instrument he used when he made his own rap beats in the 80's...
, Ne-Yo, Mary J. Blige
Mary J. Blige
Mary Jane Blige is an American singer-songwriter, record producer and occasional actress. She is a recipient of nine Grammy Awards and four American Music Awards, and has recorded eight multi-platinum albums. She is the only artist with Grammy Award wins in Pop, Rap, Gospel, and R&B. Blige has...
, Rah Digga
Rah Digga
Rah Digga is an American rapper. Well known as a long time member of the Flipmode Squad, a hip hop group led by Busta Rhymes, she parted ways amicably with the group in 2007. She has been called "one of rap's most prominent women MCs" by Allmusic and "one of hip-hop's most skilled female MCs" in...
and Missy Elliott
Missy Elliott
Melissa Arnette "Missy" Elliott , is an American rapper, singer-songwriter, record producer, and actressA five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have five albums certified platinum by the RIAA, including one...
9:00
06-"Touch It" (Remix) by Busta Rhymes feat. Nas and Jay-Z 3:36
08-"Touch It" (BET Awards
BET Awards
The BET Awards were established in 2001 by the Black Entertainment Television network to celebrate African Americans and other minorities in music, acting, sports, and other fields of entertainment over the past year. The awards are presented annually and broadcast live on BET...
'06 Remix) by Busta Rhymes
Busta Rhymes
Trevor Tahiem Smith, Jr., better known by his stage name Busta Rhymes ,Smith is an American rapper, producer and actor. Chuck D of Public Enemy gave him the alias Busta Rhymes after NFL wide receiver George "Buster" Rhymes...
feat. Will.I.Am
Will.i.am
William James Adams, Jr. , better known by his stage name will.i.am and occasionally by his other stage name Zuper Blahq, is an American rapper, musician, songwriter, singer, actor and producer...
, Mary J. Blige
Mary J. Blige
Mary Jane Blige is an American singer-songwriter, record producer and occasional actress. She is a recipient of nine Grammy Awards and four American Music Awards, and has recorded eight multi-platinum albums. She is the only artist with Grammy Award wins in Pop, Rap, Gospel, and R&B. Blige has...
, Rah Digga
Rah Digga
Rah Digga is an American rapper. Well known as a long time member of the Flipmode Squad, a hip hop group led by Busta Rhymes, she parted ways amicably with the group in 2007. She has been called "one of rap's most prominent women MCs" by Allmusic and "one of hip-hop's most skilled female MCs" in...
, Missy Elliott
Missy Elliott
Melissa Arnette "Missy" Elliott , is an American rapper, singer-songwriter, record producer, and actressA five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have five albums certified platinum by the RIAA, including one...
, Lloyd Banks
Lloyd Banks
Christopher Charles Lloyd , better known by his stage name Lloyd Banks, is an American rapper and member of the rap group G-Unit. Raised in South Jamaica, Queens, he dropped out of high school in 1998. G-Unit released two albums, Beg for Mercy in 2003 and T.O.S. in 2008...
, Papoose
Papoose (rapper)
Shamele Mackie , better known by his stage name Papoose , is an American rapper.-Biography:Born March 5, 1978 in Brooklyn, New York City by Sierra Leone and Native American parents, Papoose made his first attempts at rapping at the age of 7. He was given his name by his grandma Vivian because of...
, DMX
DMX (rapper)
Earl Simmons , better known by his stage name DMX, is a multiplatinum American rapper and actor who rose to fame in the late 1990s. His stage name pays tribute to the Oberheim DMX drum machine, an instrument he used when he made his own rap beats in the 80's...
and Eminem
Eminem
Marshall Bruce Mathers III , better known by his stage name Eminem or his alter ego Slim Shady, is an American rapper, record producer, songwriter and actor. Eminem's popularity brought his group project, D12, to mainstream recognition...
9.24
Controversy
Busta Rhymes' bodyguardBodyguard
A bodyguard is a type of security operative or government agent who protects a person—usually a famous, wealthy, or politically important figure—from assault, kidnapping, assassination, stalking, loss of confidential information, terrorist attack or other threats.Most important public figures such...
, Israel Ramirez, was shot and killed outside the set of this song's music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
during filming in Brooklyn
Brooklyn
Brooklyn is the most populous of New York City's five boroughs, with nearly 2.6 million residents, and the second-largest in area. Since 1896, Brooklyn has had the same boundaries as Kings County, which is now the most populous county in New York State and the second-most densely populated...
on February 5, 2006. The police have still not found a suspect. In later versions of the video, the cheerleader scene is preceded by a slideshow of Israel "Izzy" Ramirez with a message from Busta Rhymes to the deceased telling him how much he meant to him and how he would not be forgotten.
Nominations and success
Along with the video for the original version of the song, a new video was created, featuring abridged versions of all six guest artists' verses. The video also includes cameos from Brooke ValentineBrooke Valentine
Kanesha Nichole Brookes , better known by her stage name Brooke Valentine, is an American R&B singer and former member of the group Best Kept Secret. In 2005, her single "Girlfight" was a hit on the United States single charts....
, DJ Kay Slay
DJ Kay Slay
DJ Kay Slay is an American hip hop deejay. He was referred to by the New York Times as "Hip Hop's One-Man Ministry of Insults". He has sold 350,000 copies of his two official albums.-Early life:...
, Sean Paul
Sean Paul
Sean Paul Ryan Francis Henriques , who performs under stage name Sean Paul, is a Jamaican pop rap and reggae singer.-1973–1996: Early life:...
, Swizz Beatz
Swizz Beatz
Kasseem Dean , better known by his stage name, Swizz Beatz, is an American record producer, DJ, rapper and painter. At the age of 17, he gained attention in the hip-hop world through his friendship with rapper DMX. Grady Spivey and rapper Cassidy helped launch his label Full Surface Records...
, Spliff Star
Spliff Star
William A. Lewis Raised in East Flatbush, Brooklyn, New York, he is of Trinidadian descent, better known as Spliff Star, first appeared alongside Busta Rhymes as the Flipmode Squad in 1996 on his album The Coming....
, and boxing
Boxing
Boxing, also called pugilism, is a combat sport in which two people fight each other using their fists. Boxing is supervised by a referee over a series of between one to three minute intervals called rounds...
champions Félix Trinidad
Félix Trinidad
Félix 'Tito' Trinidad, Jr. is a Puerto Rican professional boxer, considered one of the best in Puerto Rico's history. After winning five National Amateur Championships in Puerto Rico, he debuted as a professional when he was 17. He won his first world championship when he defeated Maurice Blocker...
and Winky Wright
Winky Wright
Ronald Lamont "Winky" Wright is an American boxer, the former undisputed world light middleweight champion and a current middleweight contender....
, who had fought in May 2005.
It was nominated for Best Male Video, and Best Rap Video at the 2006 MTV Video Music Awards
2006 MTV Video Music Awards
The 2006 MTV Video Music Awards aired live on August 31, 2006, honoring the best music videos from the previous year. The show was hosted by Jack Black at Radio City Music Hall in New York City....
. Busta Rhymes himself placed it # 1 on his BET
Bet
Bet or BET may refer to:* A wager in gambling* Basic Economics Test * Bet , the second letter in many Semitic alphabets, including Aramaic, Hebrew, Phoenician and Syriac* Brunauer-Emmett-Teller isotherm. See BET_theory...
Top 25 countdown. It debuted on BET 106 & Park in the spring
Spring (season)
Spring is one of the four temperate seasons, the transition period between winter and summer. Spring and "springtime" refer to the season, and broadly to ideas of rebirth, renewal and regrowth. The specific definition of the exact timing of "spring" varies according to local climate, cultures and...
and received major airplay. It also spun the career of Papoose
Papoose (rapper)
Shamele Mackie , better known by his stage name Papoose , is an American rapper.-Biography:Born March 5, 1978 in Brooklyn, New York City by Sierra Leone and Native American parents, Papoose made his first attempts at rapping at the age of 7. He was given his name by his grandma Vivian because of...
. The remix was also nominated for Best Rap Solo Performance at the 2007 Grammy Awards. The song was also popular on the charts, peaking at #16 on the Hot 100 and topping the chart in New Zealand.