Tourism Ireland is the marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 body responsible for marketing the island of Ireland

Ireland

Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

 overseas. Tourism Ireland was established as one of "six areas of co-operation" under the framework of the 1998 Belfast Agreement

Belfast Agreement

The Good Friday Agreement or Belfast Agreement , sometimes called the Stormont Agreement, was a major political development in the Northern Ireland peace process...

.

Tourism Ireland has offices across Europe

Europe

Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, North America

North America

North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

, and Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 as well as representatives across Asia

Asia

Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

 and South Africa

South Africa

The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

. The island of Ireland (which includes both the Republic of Ireland

Republic of Ireland

Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

 and Northern Ireland

Northern Ireland

Northern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west...

) receives 8 million visitors each year, with approximately 5 million of those coming from Great Britain

Great Britain

Great Britain or Britain is an island situated to the northwest of Continental Europe. It is the ninth largest island in the world, and the largest European island, as well as the largest of the British Isles...

.

See also

• Fáilte Ireland
  Fáilte Ireland
  Fáilte Ireland is the National Tourism Development Authority of the Republic of Ireland. This authority was established under the National Tourism Development Authority Act of 2003 and replaces and builds upon the functions of Bord Fáilte, its predecessor organization...
  
  
• Northern Ireland Tourist Board
  Northern Ireland Tourist Board
  The Northern Ireland Tourist Board is a non-departmental public body of the Department of Enterprise Trade and Investment. Its primary objective is to promote Northern Ireland as a tourist destination....
  
  
• Dublin Tourism
  Dublin Tourism
  Dublin Tourism was established by Bord Failte, as the agency with responsibility for the servicing, development and promotion of tourism in the Dublin Region...