Tous (ˈtɔws) is a Catalan

Catalonia

Catalonia is an autonomous community in northeastern Spain, with the official status of a "nationality" of Spain. Catalonia comprises four provinces: Barcelona, Girona, Lleida, and Tarragona. Its capital and largest city is Barcelona. Catalonia covers an area of 32,114 km² and has an...

 jewellery

Jewellery

Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...

, accessories and fashion

Fashion

Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 firm.

History

In 1920, Salvador Tous Blavi and his wife Teresa Ponsa Mas opened a small watch repair workshop, which little by little made its way into the jewelry world. In 1965, Salvador Tous, the son of the founder, married Rosa Oriol, and they pooled their talents, experience and creativity, in order to design a whole new language in jewelry. At present, the brand name has more than 400 stores in 45 countries, and in cities such as New York, Paris, Moscow, Milan and Tokyo, among others.

Origins

Since 1920, TOUS has created a special style of jewelry, considered unique throughout the world, based on the fashion – jewelry concept and the designing of innovating products that are perfectly suited to the way people are dressing. In addition to the jewelry, the Company’s core-business, TOUS also relies on a broad range of accessories: bags, watches, perfumes, eyeglasses, textiles and small leather goods. With a long-standing family tradition, this international company owes its success to the absolute freshness of its proposals and to its capacity for handcrafted innovations, with which the company produces its 30 annual collections.

The Teddy Bear

During one of her trips, in 1985, Rosa Oriol drew inspiration from what would later become one of the leading icons of the brand name, the emblematic teddy bear.
“During one of my trips, I saw a small teddy bear in a shop window and it brought back all the endearing memories of my childhood. And then I thought: Why not make a little bear out of gold?”
“Over the years, it has become a lucky charm for millions of people all over the world and for us, it marked the beginning of our international expansion. Even though we are continuously launching collections, the bear is always present in different shapes and forms. It is very, very special to me”.

Current Events

Rosa Oriol’s creative capacity and Salvador Tous’s managerial skills opened the way to a national expansion during the decade of the eighties. Now, Mr. and Mrs. Tous’s four daughters – Rosa, Alba, Laura and Marta – have joined the family business. For the first time, they are also relying on the collaboration of Eugenia Martinez de Irujo, the daughter of the Duchess of Alba. This relationship has been consolidated over the years and now, the Duchess of Montoro, which is her title, develops her very own collections for the brand name: Iluminada, Leyendas and Cercle are some of her recent successes.

In the decade of the 90s, the international expansion began with the opening of the first store in Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

 and then countries like Mexico

Mexico

The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 followed.
Kylie Minogue

Kylie Minogue

Kylie Ann Minogue, OBE - often known simply as Kylie - is an Australian singer, recording artist, songwriter, and actress. After beginning her career as a child actress on Australian television, she achieved recognition through her role in the television soap opera Neighbours, before commencing...

 has been just one of several celebrities who have been the “image” of the brand name and have contributed to consolidating its international popularity.
In 2011, TOUS chose Jennifer Lopez

Jennifer Lopez

Jennifer Lynn Lopez is an American actress, singer, record producer, dancer, television personality, and fashion designer. Lopez began her career as a dancer on the television comedy program In Living Color. Subsequently venturing into acting, she gained recognition in the 1995 action-thriller...

 as the image for its Spring – Summer campaign. In this same year, TOUS also launched a special collaboration with Manolo Blahnik for the creation of the Manolo Blahnik

Manolo Blahnik

Manuel "Manolo" Blahnik Rodríguez CBE, , is a Spanish fashion designer and founder of the self-named, high-end shoe brand.-Biography:Born to a Czech father and a Spanish mother and born and raised in the Canary Islands , Blahnik graduated from the University of Geneva in 1965 and studied art in Paris...

for TOUS collection, made up of pendants which are a faithful reproduction in gold and in silver of the famous “Campari” shoe.