Track Entertainment
Encyclopedia
Track Entertainment is an entertainment and media company that connects brands and consumers through events, television, digital media, and lifestyle marketing. It is the parent company of several Web sites including lifestyle sites Clubplanet.com, nocheLatina.com, CoolJunkie.com; as well as ticketing solutions NewYears.com, NewYearsEve.com, and HalloweenParties.com.
Track's lifestyle marketing division specializes in connecting brands with general market and multicultural consumers through events, nightlife, and influencer programs. For example, Track produced the “Pepsi Smash” concert series, which included concerts with artists including Kanye West, T-Pain, Gwen Stefani, and Mariah Carey. Track services include event production, sponsorship activation, strategic partnerships, and nightlife sponsorship and product seeding.
The company is located in New York City at 825 Third Avenue 27th Floor.
in 1990. Two years later, Track was purchased back from Warner Music Group. During this time the firm focused primarily on music/concert productions. In 2002, Track merged with the nightlife Web site Clubplanet.com to form "Track Entertainment," then adding the ticketing website Wantickets to its portfolio in 2003 (which was subsequently sold to River North in 2011). In 2004, Track purchased CoolJunkie.com, a Miami-based nightlife/lifestyle site. Track launched its first multicultural site, nocheLatina.com, in 2005.
Brisk, Mountain Dew
, Sierra Mist
, T-Mobile.
Track's lifestyle marketing division specializes in connecting brands with general market and multicultural consumers through events, nightlife, and influencer programs. For example, Track produced the “Pepsi Smash” concert series, which included concerts with artists including Kanye West, T-Pain, Gwen Stefani, and Mariah Carey. Track services include event production, sponsorship activation, strategic partnerships, and nightlife sponsorship and product seeding.
The company is located in New York City at 825 Third Avenue 27th Floor.
History
Originally called “Track Marketing,” the company was founded in 1986. It was sold to Warner Music GroupWarner Music Group
Warner Music Group is the third largest business group and family of record labels in the recording industry, making it one of the big four record companies...
in 1990. Two years later, Track was purchased back from Warner Music Group. During this time the firm focused primarily on music/concert productions. In 2002, Track merged with the nightlife Web site Clubplanet.com to form "Track Entertainment," then adding the ticketing website Wantickets to its portfolio in 2003 (which was subsequently sold to River North in 2011). In 2004, Track purchased CoolJunkie.com, a Miami-based nightlife/lifestyle site. Track launched its first multicultural site, nocheLatina.com, in 2005.
Clients
Track’s clients include Pepsi, Aquafina, Heineken, LiptonLipton
Lipton is a brand of tea currently owned by Unilever.-History of Lipton Tea:Lipton was created at the end of the 19th century by a grocer, Sir Thomas Lipton, in Glasgow, Scotland. In 1893, he established the Thomas J. Lipton Co., a tea packing company with its headquarters and factory in Hobo ken,...
Brisk, Mountain Dew
Mountain Dew
Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...
, Sierra Mist
Sierra Mist
Sierra Mist is a lemon-lime flavored caffeine-free soft drink, introduced by PepsiCo in 2000 and rolled out nationally in the United States in 2003. PepsiCo owns the rights to the similar 7 Up brand outside the U.S...
, T-Mobile.
Past Artists and Concerts
- Kanye WestKanye WestKanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...
- Sting
- Gwen StefaniGwen StefaniGwen Renée Stefani is an American singer-songwriter and fashion designer. Stefani is the lead vocalist for the rock and ska band No Doubt. Stefani recorded her first solo album Love. Angel. Music. Baby. in 2004. The album was inspired by music of the 1980s, and was a success with sales of over...
- Green DayGreen DayGreen Day is an American punk rock band formed in 1987. The band consists of lead vocalist and guitarist Billie Joe Armstrong, bassist and backing vocalist Mike Dirnt, and drummer Tre Cool...
- Dixie ChicksDixie ChicksThe Dixie Chicks are an American country band which has also successfully crossed over into other genres. The band is composed of founding members Martie Erwin Maguire and Emily Erwin Robison, and lead singer Natalie Maines...
- Brooks and Dunn
- ShakiraShakiraShakira Isabel Mebarak Ripoll , known professionally as Shakira , is a Colombian singer who emerged in the music scene of Colombia and Latin America in the early 1990s...
- Velvet RevolverVelvet RevolverVelvet Revolver is an American hard rock supergroup consisting of former Guns N' Roses members Slash, Duff McKagan, and Matt Sorum, alongside Dave Kushner formerly of punk band Wasted Youth. Stone Temple Pilots vocalist Scott Weiland was Velvet Revolver's lead singer from their formation until...
- OutkastOutKastOutkast is an American hip hop duo based in East Point, Georgia, consisting of Atlanta native André "André 3000" Benjamin and Savannah, Georgia-born Antwan "Big Boi" Patton. They were originally known as Two Shades Deep but later changed the group's name to OutKast...
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- TiëstoTiëstoTijs Michiel Verwest, , known as Tiësto , is a Dutch musician, DJ and record producer of electronic dance music. Although he has used many aliases in the past, he is best known for his work as DJ Tiësto...
- Nine Inch NailsNine Inch NailsNine Inch Nails is an American industrial rock project, founded in 1988 by Trent Reznor in Cleveland, Ohio. As its main producer, singer, songwriter, and instrumentalist, Reznor is the only official member of Nine Inch Nails and remains solely responsible for its direction...
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- KinkyKinkyKinky may refer to:*Kinky , a five-member band from Monterrey, Mexico**Kinky , their self-titled album*Kinky *Kink , unconventional sexual practices...
- JuanesJuanesJuan Esteban Aristizábal Vásquez , better known as Juanes is a Colombian musician who was a member of heavy metal band Ekhymosis and is now a solo artist. In 2000, his solo debut album Fíjate Bien won three Latin Grammy Awards.Juanes has sold more than 13 million albums...
- ManaManaMana is an indigenous Pacific islander concept of an impersonal force or quality that resides in people, animals, and inanimate objects. The word is a cognate in many Oceanic languages, including Melanesian, Polynesian, and Micronesian....