Trade card - AbsoluteAstronomy.com

Trade card describes small cards, similar to the visiting card

Visiting card

A visiting card, also known as a calling card, is a small paper card with one's name printed on it. They first appeared in China in the 15th century, and in Europe in the 17th century...

s exchanged in social circles, that businesses would distribute to clients and potential customers. Trade cards first became popular at the beginning of the 17th century in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

. These functioned as advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

and also as map

Map

A map is a visual representation of an area—a symbolic depiction highlighting relationships between elements of that space such as objects, regions, and themes....

s, directing the public to merchants' stores, as no formal street address numbering system existed at the time.

The trade card is an early example of the modern business card

Business card

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company affiliation and contact information such as street addresses, telephone...

. Some businesses began to create increasingly sophisticated designs, especially with the development of color printing. A few companies specialized in producing stock cards, usually with an image on one side and space on the other side for the business to add its own information. As the designs became more attractive and colorful, collecting trade cards became a popular hobby

Hobby

A hobby is a regular activity or interest that is undertaken for pleasure, typically done during one's leisure time.- Etymology :A hobby horse is a wooden or wickerwork toy made to be ridden just like a real horse...

in the late 19th century, since color images were not yet widely available.

In its original sense, the "trade" in trade card refers to its use by the proprietor of a business to announce his trade, or line of business. By moving into the realm of collecting

Collecting

The hobby of collecting includes seeking, locating, acquiring, organizing, cataloging, displaying, storing, and maintaining whatever items are of interest to the individual collector. Some collectors are generalists, accumulating merchandise, or stamps from all countries of the world...

, trade cards gave rise to the trading card

Trading card

A trading card is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing and a short description of the picture, along with other text...

, the meaning now shifting to the exchange or trade of cards by enthusiasts. Some cards, particularly those produced by tobacco

Tobacco

Tobacco is an agricultural product processed from the leaves of plants in the genus Nicotiana. It can be consumed, used as a pesticide and, in the form of nicotine tartrate, used in some medicines...

companies featuring baseball

Baseball

Baseball is a bat-and-ball sport played between two teams of nine players each. The aim is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety-foot diamond...

players, later developed into collectible

Collectible

A collectable or collectible is any object regarded as being of value or interest to a collector . There are numerous types of collectables and terms to denote those types. An antique is a collectable that is old...

s and lost their function as a business advertisement.

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See also

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